Exam 4: Consumer Markets and Buying Behavior

Amanda Stuart, a New Bedford College instructor, reads the campus newspaper every week. Even though she read the paper last week, she did not recall the article about how the computer technicians were shutting down the network for 24 hours starting Wednesday at midnight. This is most likely an example of:

Annie is writing a report on her grandparents and great-grandparents. She is trying to locate information on their ethnicity, income, and education. Annie is looking at their _____ characteristics.

Perception is the process of receiving, organizing, and assigning meaning to information that is detected only if it is perceived visually.

Which of the following statements about personality is true?

Two years ago Liz McBride left a sprawling giant urban center with more than three million people to move to a rural area to start her own business. She invested $40,000 in an embroidery machine that allows her to embroider company logos, team names, etc. on articles of clothing. She named her business Embroidery Express and gave out samples of her products to friends hoping that word-of-mouth would bring her some business. It is important to emphasize the quality of her work because personalizing clothes with embroidery is time-consuming and costly. To help her customers, Liz carefully explains the costs and time involved and shows them that they are "really getting a deal." Some of her first customers were clubs that wanted unique hats and shirts embroidered with club logos. -The need some people feel for wearing clothes with matching embroidered logos is in response to which of Maslow's needs?

Sachin Tendulkar, India's top cricketer, was paid $4.14 million over three years to promote motorbikes make by TVS, an Indian manufacturer. Which type of social influence is the India-based motorbike manufacturer using?

Word-of-mouth is a form of social information.

Stimulus-response theory:

Christopher wanted to buy a Lone Ranger thermos bottle. He found one just like he wanted on eBay, the Internet auction. After reading the sales conditions, he saw that the thermos seller would not accept any other payment except a money order. Christopher prefers to pay through Paypal, a payment service provided by eBay, and decided to wait for a different seller to offer the desired thermos. Which situational influence caused this sale to not happen?

A particular community has an urban population center of 57,000 and a total population of 120,000. The counties in the community are socially and economically integrated, and virtually all employment is nonagricultural. This community would be classified as a:

A micropolitan statistical area (PMSA) has an urban population center of at least 50,000 and a total population of at least 100,000.

In consumer buying behavior, attitudes:

Which of the following is the best example of an appeal seeking to satisfy a person's safety needs as defined in Maslow's hierarchy of needs?

M&M candy ran a television commercial in which the usual M&M characters were gray and lime green instead of their usual red and yellow. Because we don't expect to M&Ms in gray and lime-green colors, people tend to pay attention to these ads. The manufacturer of M&M candy is hoping to overcome consumers' _____ with this ad campaign.

Ultimate consumers:

Samantha loves to go to The Home Depot because its personnel are able to help her coordinate colors, styles, and designs for her new home. This is an example of a _____ buying motive.

Heather spent three weeks finding just the right clothes to wear on the first day of high school classes. She spent hours wandering through stores, looking at clothes, and trying to find just the right combination so she could achieve just the look she desired. For Heather, the buying of the new clothes was an example of a(n) _____ purchase because she went through all five stages of the buying-decision process.

A high-involvement purchase:

Which of the following statements about self-concept is true?

Delicatessens that offer free samples of sausages, crackers, and homemade breads are operating on the principle that buying behavior is affected by: