Question 1

Which of the following statements about the rural population in the United States is True?

Accepted Answer

A)  The decline of the population in the rural areas is more rapid today than it was two decades ago. 
B)  Rural areas in the U.S. contain about 50 percent of the nation's population. 
C)  Rural areas in the U.S. are growing at nearly the same rate as its urban areas. 
D)  The primary source of replacement population in urban areas is birth. 
E)  None of the above statements about the rural population in the U.S. is True. 
A)  The decline of the population in the rural areas is more rapid today than it was two decades ago. 
B)  Rural areas in the U.S. contain about 50 percent of the nation's population. 
C)  Rural areas in the U.S. are growing at nearly the same rate as its urban areas. 
D)  The primary source of replacement population in urban areas is birth. 
E)  None of the above statements about the rural population in the U.S. is True.

Question 2

The process of receiving, organizing, and assigning meaning to information or stimuli detected by our five senses is called:

Accepted Answer

A)  motivation. 
B)  perception. 
C)  rationalization. 
D)  learning. 
E)  communication. 
A)  motivation. 
B)  perception. 
C)  rationalization. 
D)  learning. 
E)  communication.

Question 3

Biological acts such as eating are not culturally influenced, but the way people eat is.

Accepted Answer

A) True 
 B)False

Question 4

Andy needs a new backpack for a trek he is planning on the Appalachian Trail. He has found several different styles, shapes, and colors of backpacks-all priced between $50 and $60. Because of the similarity of the different types of backpack and its importance to the success of Andy's trip, he is likely to:

Accepted Answer

A)  experience postpurchase dissonance. 
B)  avoid reference group information. 
C)  create a False stimulus-response. 
D)  consider the backpack a low-involvement product. 
E)  use impulse buying. 
A)  experience postpurchase dissonance. 
B)  avoid reference group information. 
C)  create a False stimulus-response. 
D)  consider the backpack a low-involvement product. 
E)  use impulse buying.

Question 5

To deal with the marketing environment and make purchases, consumers engage in a buying-decision process. The first step in that decision process is to:

Accepted Answer

A)  identify alternatives. 
B)  choose an involvement level. 
C)  recall experiences. 
D)  recognize an unsatisfied need. 
E)  determine prepurchase behavior. 
A)  identify alternatives. 
B)  choose an involvement level. 
C)  recall experiences. 
D)  recognize an unsatisfied need. 
E)  determine prepurchase behavior.

Question 6

Andy needs a new backpack for a trek he is planning on the Appalachian Trail. As he was looking for an acceptable backpack for the 200-mile trip, he visited www.backpacks-backpacking.com to learn about the advantages and disadvantages of various types of backpacks. Andy's source for information about backpacks was the:

Accepted Answer

A)  commercial information environment 
B)  promotional mix 
C)  marketing mix 
D)  social information environment 
E)  culture 
A)  commercial information environment 
B)  promotional mix 
C)  marketing mix 
D)  social information environment 
E)  culture

Question 7

Situational influences:

Accepted Answer

A)  act as balances between our id and our ego. 
B)  are factors in the immediate purchase environment that affect our behavior. 
C)  are unaffected by individual perceptual variances. 
D)  lead to habitual buying and brand loyalty. 
E)  are one of the four fundamental factors of the learning process. 
A)  act as balances between our id and our ego. 
B)  are factors in the immediate purchase environment that affect our behavior. 
C)  are unaffected by individual perceptual variances. 
D)  lead to habitual buying and brand loyalty. 
E)  are one of the four fundamental factors of the learning process.

Question 8

An ad for Kleenex tissues shows a group of young children climbing on a set of monkey bars. The ad contains the headline, "Kleenex tissues help keep germs where they belong so your little climber can make it to the top." The ad is implies that Kleenex satisfies _____ needs as defined by Maslow's hierarchy and that mothers can help their children satisfy _____ needs.

Accepted Answer

A)  physiological; belonging and love 
B)  safety; self-actualization 
C)  belonging and love; safety 
D)  esteem; self-actualization 
E)  self-actualization; esteem 
A)  physiological; belonging and love 
B)  safety; self-actualization 
C)  belonging and love; safety 
D)  esteem; self-actualization 
E)  self-actualization; esteem

Question 9

A pastor of a church who buys a new cushion cover for one of the pew cushions in the church is an example of an ultimate consumer.

Accepted Answer

A) True 
 B)False

Question 10

American Express Cards appeal to people who want to identify with groups known for their financial success. According to advertising, almost anybody can get a Visa or a MasterCard, but you have to qualify for an American Express Card. Having an American Express Card tells people that you are in with the right people. American Express uses the concept of _____ in its marketing.

Accepted Answer

A)  social classes 
B)  cultures 
C)  extended families 
D)  subcultures 
E)  reference groups 
A)  social classes 
B)  cultures 
C)  extended families 
D)  subcultures 
E)  reference groups

Question 11

Miriam's aunt told her that she should boycott Procter & Gamble products such as Tide, Crest, and Pampers because the organization is too supportive of gay rights. This would be an example of:

Accepted Answer

A)  commercial information 
B)  political information 
C)  the fifth element of the marketing mix 
D)  social information 
E)  selective exposure 
A)  commercial information 
B)  political information 
C)  the fifth element of the marketing mix 
D)  social information 
E)  selective exposure

Question 12

As Ashley began her marketing research paper, she realized she needed to get more paper for her laser printer. This is an example of the _____ _____ stage of the buying-decision process.

Accepted Answer

The answer of As Ashley began her marketing research paper,...

Question 13

Consider the buying-decision process. For which of the following products is the search for alternatives probably shortest?

Accepted Answer

A)  a pediatrician 
B)  a digital camera 
C)  a five-pound bag of apples 
D)  a scarf to go with a new lemon-yellow suit 
E)  an infant car seat 
A)  a pediatrician 
B)  a digital camera 
C)  a five-pound bag of apples 
D)  a scarf to go with a new lemon-yellow suit 
E)  an infant car seat

Question 14

A person's self-concept is influenced by:

Accepted Answer

A)  learned physiological needs. 
B)  economic factors. 
C)  demographic factors. 
D)  learned psychological needs. 
E)  all of the above. 
A)  learned physiological needs. 
B)  economic factors. 
C)  demographic factors. 
D)  learned psychological needs. 
E)  all of the above.

Question 15

An _____ is a learned predisposition to respond to an object in a consistently favorable or unfavorable  way.

Accepted Answer

The answer of An _____ is a learned predisposition to...

Question 16

Situational influences tend to be more significant when the consumer is very loyal to a brand and when the consumer is highly involved in the purchase.

Accepted Answer

A) True 
 B)False

Question 17

Consider the buying-decision process. For which of the following products is the search for alternatives probably longest?

Accepted Answer

A)  a plastic clothes drying rack 
B)  a replacement box of syringes for a diabetic 
C)  three pounds of ground turkey meat 
D)  a box of cigars to give to your boss 
E)  a street map purchased by someone who is lost and late for a party 
A)  a plastic clothes drying rack 
B)  a replacement box of syringes for a diabetic 
C)  three pounds of ground turkey meat 
D)  a box of cigars to give to your boss 
E)  a street map purchased by someone who is lost and late for a party

Question 18

The U.S. rural population continues to decline today just as it was doing six decades ago.

Accepted Answer

A) True 
 B)False

Question 19

_____ _____ are temporary forces associated with the immediate purchase environment that affect  behavior.

Accepted Answer

Situationa

Question 20

To reduce selective distortion, advertisers:

Accepted Answer

A)  run their ads several times. 
B)  can use 60-second commercials. 
C)  emphasize patronage buying motives to the business user. 
D)  appeal to physiological needs as defined by Maslow's hierarchy of needs. 
E)  must buy advertising time on cable channels. 
A)  run their ads several times. 
B)  can use 60-second commercials. 
C)  emphasize patronage buying motives to the business user. 
D)  appeal to physiological needs as defined by Maslow's hierarchy of needs. 
E)  must buy advertising time on cable channels.

Which of the following statements about the rural population in the United States is True?

The process of receiving, organizing, and assigning meaning to information or stimuli detected by our five senses is called:

Biological acts such as eating are not culturally influenced, but the way people eat is.

To deal with the marketing environment and make purchases, consumers engage in a buying-decision process. The first step in that decision process is to:

Situational influences:

A pastor of a church who buys a new cushion cover for one of the pew cushions in the church is an example of an ultimate consumer.

Miriam's aunt told her that she should boycott Procter & Gamble products such as Tide, Crest, and Pampers because the organization is too supportive of gay rights. This would be an example of:

As Ashley began her marketing research paper, she realized she needed to get more paper for her laser printer. This is an example of the _ _ stage of the buying-decision process.

Consider the buying-decision process. For which of the following products is the search for alternatives probably shortest?

A person's self-concept is influenced by:

An _____ is a learned predisposition to respond to an object in a consistently favorable or unfavorable way.

Situational influences tend to be more significant when the consumer is very loyal to a brand and when the consumer is highly involved in the purchase.

Consider the buying-decision process. For which of the following products is the search for alternatives probably longest?

The U.S. rural population continues to decline today just as it was doing six decades ago.

_ _ are temporary forces associated with the immediate purchase environment that affect behavior.

To reduce selective distortion, advertisers:

The Field of Marketing

The Dynamic Marketing Environment

Global Markets and Marketing

Business Markets and Buying Behavior

Marketing Research and Market Information

Product Planning and Development

Product-Mix Strategies

Brands, Packaging, and Other Product Features

Services Marketing

Price Determination

Pricing Strategies

Channels of Distribution

Retailing

Wholesaling and Physical Distribution

Integrated Marketing Communications

Personal Selling and Sales Management

Advertising, Sales Promotion, and Public Relations

Strategic Marketing Planning

Marketing Implementation and Evaluation

Marketing and the Information Economy

Market Segmentation Targeting and Positioning

Filters

Exam 4: Consumer Markets and Buying Behavior

Which of the following statements about the rural population in the United States is True?

The process of receiving, organizing, and assigning meaning to information or stimuli detected by our five senses is called:

Biological acts such as eating are not culturally influenced, but the way people eat is.

To deal with the marketing environment and make purchases, consumers engage in a buying-decision process. The first step in that decision process is to:

Situational influences:

A pastor of a church who buys a new cushion cover for one of the pew cushions in the church is an example of an ultimate consumer.

Miriam's aunt told her that she should boycott Procter & Gamble products such as Tide, Crest, and Pampers because the organization is too supportive of gay rights. This would be an example of:

As Ashley began her marketing research paper, she realized she needed to get more paper for her laser printer. This is an example of the _____ _____ stage of the buying-decision process.

Consider the buying-decision process. For which of the following products is the search for alternatives probably shortest?

A person's self-concept is influenced by:

An _____ is a learned predisposition to respond to an object in a consistently favorable or unfavorable way.

Situational influences tend to be more significant when the consumer is very loyal to a brand and when the consumer is highly involved in the purchase.

Consider the buying-decision process. For which of the following products is the search for alternatives probably longest?

The U.S. rural population continues to decline today just as it was doing six decades ago.

_____ _____ are temporary forces associated with the immediate purchase environment that affect behavior.

To reduce selective distortion, advertisers:

The Field of Marketing

The Dynamic Marketing Environment

Global Markets and Marketing

Business Markets and Buying Behavior

Marketing Research and Market Information

Product Planning and Development

Product-Mix Strategies

Brands, Packaging, and Other Product Features

Services Marketing

Price Determination

Pricing Strategies

Channels of Distribution

Retailing

Wholesaling and Physical Distribution

Integrated Marketing Communications

Personal Selling and Sales Management

Advertising, Sales Promotion, and Public Relations

Strategic Marketing Planning

Marketing Implementation and Evaluation

Marketing and the Information Economy

Market Segmentation Targeting and Positioning

Filters

As Ashley began her marketing research paper, she realized she needed to get more paper for her laser printer. This is an example of the _ _ stage of the buying-decision process.

_ _ are temporary forces associated with the immediate purchase environment that affect behavior.