Question 1

If seeing red hearts in the store window reminded Bill he needed to buy his wife a Valentine's Day present, he would have experienced a need recognition.

Accepted Answer

A) True 
 B)False

Question 2

_____ is changes in behavior resulting from observation and experience.

Accepted Answer

The answer of _____ is changes in behavior resulting from...

Question 3

When Dani sees shamrocks in store windows, she experiences a need recognition because they remind her that he she needs to buy supplies for her annual St. Patrick's Day party.

Accepted Answer

A) True 
 B)False

Question 4

William and Joseph were going to see the newest Steven Spielberg movie when they saw that the line to buy tickets for that movie went around the block and was growing longer. They decided to wait till the movie came out on DVD. The decision not to patronize the theater illustrates the influence of _____ on buying behavior.

Accepted Answer

A)  physical surroundings 
B)  regional population distributions 
C)  the target market 
D)  the terms of the purchase 
E)  the objective of the purchase 
A)  physical surroundings 
B)  regional population distributions 
C)  the target market 
D)  the terms of the purchase 
E)  the objective of the purchase

Question 5

Daniel loves barbecue, but he will not eat at a barbecue restaurant that has other things on the menu besides barbecue. From experience he has determined these restaurants with long menus do not sell decent barbecue because it is not their sole reason for being in business. Daniel's beliefs can be explained by:

Accepted Answer

A)  the stimulus-response theory 
B)  Maslow's hierarchy of needs 
C)  Freudian psychology 
D)  the theory of selection attention 
E)  selective learning 
A)  the stimulus-response theory 
B)  Maslow's hierarchy of needs 
C)  Freudian psychology 
D)  the theory of selection attention 
E)  selective learning

Question 6

Which of the following social classes has the greatest need for security?

Accepted Answer

A)  upper-middle 
B)  lower-middle 
C)  upper 
D)  lower-lower 
E)  upper-lower 
A)  upper-middle 
B)  lower-middle 
C)  upper 
D)  lower-lower 
E)  upper-lower

Question 7

Which of the following products is most likely to involve an impulse buy?

Accepted Answer

A)  a copy of TV Guide 
B)  a bottle of expensive champagne 
C)  a dozen lobsters 
D)  a life insurance policy 
E)  common stock in The Home Depot 
A)  a copy of TV Guide 
B)  a bottle of expensive champagne 
C)  a dozen lobsters 
D)  a life insurance policy 
E)  common stock in The Home Depot

Question 8

Two years ago Liz McBride left a sprawling giant urban center with more than three million people to move to a rural area to start her own business. She invested $40,000 in an embroidery machine that allows her to embroider company logos, team names, etc. on articles of clothing. She named her business Embroidery Express and gave out samples of her products to friends hoping that word-of-mouth would bring her some business. It is important to emphasize the quality of her work because personalizing clothes with embroidery is time-consuming and costly. To help her customers, Liz carefully explains the costs and time involved and shows them that they are "really getting a deal." Some of her first customers were clubs that wanted unique hats and shirts embroidered with club logos.
-By offering personalized services to each customer and making sure she has access to a wide assortment of clothing, Liz hopes to benefit from:

Accepted Answer

A)  customers' selective perception. 
B)  Freudian psychology. 
C)  affective satisfaction. 
D)  patronage buying motives. 
E)  Maslow's hierarchy of needs. 
A)  customers' selective perception. 
B)  Freudian psychology. 
C)  affective satisfaction. 
D)  patronage buying motives. 
E)  Maslow's hierarchy of needs.

Question 9

The broadest classification of motives is based on the sources from which a need arises.

Accepted Answer

A) True 
 B)False

Question 10

_____ buy goods or services for their own personal or household use.

Accepted Answer

A)  Ultimate consumers 
B)  Business users 
C)  Mass markets 
D)  Organizational targets 
E)  Market segments 
A)  Ultimate consumers 
B)  Business users 
C)  Mass markets 
D)  Organizational targets 
E)  Market segments

Question 11

Larry just found out that he is spending his summer trekking on the Appalachian Trail. He will need a backpack for the trip. When he went to look for his backpack, he could not find the one he used to have. This situation illustrates which stage of the buying-decision process?

Accepted Answer

A)  evaluation of alternatives 
B)  information search 
C)  need recognition 
D)  postpurchase behavior 
E)  alternative identification 
A)  evaluation of alternatives 
B)  information search 
C)  need recognition 
D)  postpurchase behavior 
E)  alternative identification

Question 12

Larry needs a new backpack for a trek he is planning on the Appalachian Trail. He has discovered he can buy the Flexi Kolob Combo, which does not have a chest strap, the Platypus Backdraft, which may not be good for carrying small items, the Ultimate Directions Nimbus, which appears smaller than the others, and the Camelback Cloud Walker, which is very utilitarian in appearance. Leon is in which stage of the buying-decision process?

Accepted Answer

A)  evaluation of alternatives 
B)  information search 
C)  need recognition 
D)  postpurchase behavior 
E)  alternative identification 
A)  evaluation of alternatives 
B)  information search 
C)  need recognition 
D)  postpurchase behavior 
E)  alternative identification

Question 13

As discussed in the text, the five-level social-class structure proposed by Coleman and Rainwater is based on:

Accepted Answer

A)  occupation, amount of income, and race. 
B)  education, occupation, and type of residential neighborhood. 
C)  religion, amount of income, and education. 
D)  amount of income, occupation, and education. 
E)  race, religion, and neighborhood. 
A)  occupation, amount of income, and race. 
B)  education, occupation, and type of residential neighborhood. 
C)  religion, amount of income, and education. 
D)  amount of income, occupation, and education. 
E)  race, religion, and neighborhood.

Question 14

Aceh is a region in Indonesia that has fought for independence first from the Dutch, then from the Indonesian government, for over 100 years. Parents in this region traditionally give their young children toy pistols. This illustrates one the social influences of _____ on everyday life.

Accepted Answer

A)  learning 
B)  power 
C)  environment 
D)  motivation 
E)  culture 
A)  learning 
B)  power 
C)  environment 
D)  motivation 
E)  culture

Question 15

The _____ consists of all marketing organizations and individuals who attempt to communicate with consumers.

Accepted Answer

A)  commercial information environment 
B)  promotional mix 
C)  marketing mix 
D)  social information environment 
E)  culture 
A)  commercial information environment 
B)  promotional mix 
C)  marketing mix 
D)  social information environment 
E)  culture

Question 16

Ads for Jergen's skincare products use the slogan "Soft Touches" and show pictures of parents holding a child, a husband hugging a wife, and a son hugging a mother. The Jergen's ads are attempting to appeal to a person's _____ needs as defined in Maslow's hierarchy of needs.

Accepted Answer

A)  physiological 
B)  safety 
C)  belonging and love 
D)  esteem 
E)  self-actualization 
A)  physiological 
B)  safety 
C)  belonging and love 
D)  esteem 
E)  self-actualization

Question 17

Postpurchase cognitive dissonance is frequently greater when:

Accepted Answer

A)  the item purchased is unique. 
B)  the item purchased has low financial consequences but high social consequences. 
C)  the only promotion used for the item purchased is word of mouth. 
D)  the item purchased is a low-involvement product. 
E)  there is a great similarity between the item selected and the item rejected. 
A)  the item purchased is unique. 
B)  the item purchased has low financial consequences but high social consequences. 
C)  the only promotion used for the item purchased is word of mouth. 
D)  the item purchased is a low-involvement product. 
E)  there is a great similarity between the item selected and the item rejected.

Question 18

Before developing a suitable marketing strategy for selling low-fat frozen yogurt to a household, a marketing manager needs to know:

Accepted Answer

A)  who influences which frozen desserts the family eats. 
B)  who actually determines which frozen desserts to buy. 
C)  who does the actual shopping. 
D)  who will actually eat the yogurt. 
E)  all of the above. 
A)  who influences which frozen desserts the family eats. 
B)  who actually determines which frozen desserts to buy. 
C)  who does the actual shopping. 
D)  who will actually eat the yogurt. 
E)  all of the above.

Question 19

Olivia is a 22-year-old college graduate. Olivia is unhappy because she believes she looks immature, and therefore, cannot find an employer. Olivia is concerned about:

Accepted Answer

A)  selective retention. 
B)  workplace distortion. 
C)  her ideal self-image. 
D)  her actual self-image. 
E)  selective distortion 
A)  selective retention. 
B)  workplace distortion. 
C)  her ideal self-image. 
D)  her actual self-image. 
E)  selective distortion

Question 20

The _____ _____ _____ has an urban population center of at least 50,000 and a total population of at  least 100,000. Its boundaries are drawn along county lines and may cross state borders.

Accepted Answer

Metropolit

If seeing red hearts in the store window reminded Bill he needed to buy his wife a Valentine's Day present, he would have experienced a need recognition.

_____ is changes in behavior resulting from observation and experience.

When Dani sees shamrocks in store windows, she experiences a need recognition because they remind her that he she needs to buy supplies for her annual St. Patrick's Day party.

Which of the following social classes has the greatest need for security?

Which of the following products is most likely to involve an impulse buy?

The broadest classification of motives is based on the sources from which a need arises.

_____ buy goods or services for their own personal or household use.

Larry just found out that he is spending his summer trekking on the Appalachian Trail. He will need a backpack for the trip. When he went to look for his backpack, he could not find the one he used to have. This situation illustrates which stage of the buying-decision process?

As discussed in the text, the five-level social-class structure proposed by Coleman and Rainwater is based on:

Aceh is a region in Indonesia that has fought for independence first from the Dutch, then from the Indonesian government, for over 100 years. Parents in this region traditionally give their young children toy pistols. This illustrates one the social influences of _____ on everyday life.

The _____ consists of all marketing organizations and individuals who attempt to communicate with consumers.

Ads for Jergen's skincare products use the slogan "Soft Touches" and show pictures of parents holding a child, a husband hugging a wife, and a son hugging a mother. The Jergen's ads are attempting to appeal to a person's _____ needs as defined in Maslow's hierarchy of needs.

Postpurchase cognitive dissonance is frequently greater when:

Before developing a suitable marketing strategy for selling low-fat frozen yogurt to a household, a marketing manager needs to know:

Olivia is a 22-year-old college graduate. Olivia is unhappy because she believes she looks immature, and therefore, cannot find an employer. Olivia is concerned about:

The ___ _ ___ has an urban population center of at least 50,000 and a total population of at least 100,000. Its boundaries are drawn along county lines and may cross state borders.

The Field of Marketing

The Dynamic Marketing Environment

Global Markets and Marketing

Business Markets and Buying Behavior

Marketing Research and Market Information

Product Planning and Development

Product-Mix Strategies

Brands, Packaging, and Other Product Features

Services Marketing

Price Determination

Pricing Strategies

Channels of Distribution

Retailing

Wholesaling and Physical Distribution

Integrated Marketing Communications

Personal Selling and Sales Management

Advertising, Sales Promotion, and Public Relations

Strategic Marketing Planning

Marketing Implementation and Evaluation

Marketing and the Information Economy

Market Segmentation Targeting and Positioning

Filters

Exam 4: Consumer Markets and Buying Behavior

If seeing red hearts in the store window reminded Bill he needed to buy his wife a Valentine's Day present, he would have experienced a need recognition.

_____ is changes in behavior resulting from observation and experience.

When Dani sees shamrocks in store windows, she experiences a need recognition because they remind her that he she needs to buy supplies for her annual St. Patrick's Day party.

Which of the following social classes has the greatest need for security?

Which of the following products is most likely to involve an impulse buy?

The broadest classification of motives is based on the sources from which a need arises.

_____ buy goods or services for their own personal or household use.

Larry just found out that he is spending his summer trekking on the Appalachian Trail. He will need a backpack for the trip. When he went to look for his backpack, he could not find the one he used to have. This situation illustrates which stage of the buying-decision process?

As discussed in the text, the five-level social-class structure proposed by Coleman and Rainwater is based on:

Aceh is a region in Indonesia that has fought for independence first from the Dutch, then from the Indonesian government, for over 100 years. Parents in this region traditionally give their young children toy pistols. This illustrates one the social influences of _____ on everyday life.

The _____ consists of all marketing organizations and individuals who attempt to communicate with consumers.

Ads for Jergen's skincare products use the slogan "Soft Touches" and show pictures of parents holding a child, a husband hugging a wife, and a son hugging a mother. The Jergen's ads are attempting to appeal to a person's _____ needs as defined in Maslow's hierarchy of needs.

Postpurchase cognitive dissonance is frequently greater when:

Before developing a suitable marketing strategy for selling low-fat frozen yogurt to a household, a marketing manager needs to know:

Olivia is a 22-year-old college graduate. Olivia is unhappy because she believes she looks immature, and therefore, cannot find an employer. Olivia is concerned about:

The _____ _____ _____ has an urban population center of at least 50,000 and a total population of at least 100,000. Its boundaries are drawn along county lines and may cross state borders.

The Field of Marketing

The Dynamic Marketing Environment

Global Markets and Marketing

Business Markets and Buying Behavior

Marketing Research and Market Information

Product Planning and Development

Product-Mix Strategies

Brands, Packaging, and Other Product Features

Services Marketing

Price Determination

Pricing Strategies

Channels of Distribution

Retailing

Wholesaling and Physical Distribution

Integrated Marketing Communications

Personal Selling and Sales Management

Advertising, Sales Promotion, and Public Relations

Strategic Marketing Planning

Marketing Implementation and Evaluation

Marketing and the Information Economy

Market Segmentation Targeting and Positioning

Filters

The ___ _ ___ has an urban population center of at least 50,000 and a total population of at least 100,000. Its boundaries are drawn along county lines and may cross state borders.