Larry Needs a New Backpack for a Trek He Is

Larry needs a new backpack for a trek he is planning on the Appalachian Trail. He has discovered he can buy the Flexi Kolob Combo, which does not have a chest strap, the Platypus Backdraft, which may not be good for carrying small items, the Ultimate Directions Nimbus, which appears smaller than the others, and the Camelback Cloud Walker, which is very utilitarian in appearance. Leon is in which stage of the buying-decision process?

A) evaluation of alternatives
B) information search
C) need recognition
D) postpurchase behavior
E) alternative identification

Correct Answer:

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