Postpurchase Cognitive Dissonance Is Frequently Greater When

Postpurchase cognitive dissonance is frequently greater when:

A) the item purchased is unique.
B) the item purchased has low financial consequences but high social consequences.
C) the only promotion used for the item purchased is word of mouth.
D) the item purchased is a low-involvement product.
E) there is a great similarity between the item selected and the item rejected.

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