Heather Spent Three Weeks Finding Just the Right Clothes to Wear

Heather spent three weeks finding just the right clothes to wear on the first day of high school classes. She spent hours wandering through stores, looking at clothes, and trying to find just the right combination so she could achieve just the look she desired. For Heather, the buying of the new clothes was an example of a(n) _____ purchase because she went through all five stages of the buying-decision process.

A) high-involvement
B) cue-driven
C) stimulus-response
D) impulse
E) low-involvement

Correct Answer:

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