Larry Needs a New Backpack for a Trek He Is

Larry needs a new backpack for a trek he is planning on the Appalachian Trail. He is currently looking at possible backpacks sold at www.backpacks-backpacking.com, at The Sports Authority near his home, and at Oshman's, another retail store. Larry is in which stage of the buying-decision process?

A) evaluation of alternatives
B) information search
C) need recognition
D) postpurchase behavior
E) alternative identification

Correct Answer:

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