Exam 3: Global Markets and Marketing

Most roads in Rumania are two-lane county roads. Bucharest Pietist highway is the only road in the country with three lanes in each direction. The road system is part of Rumania's _____.

In 2004, the European Union imposed a(n) _____ or a tax on bananas imported from Latin America.

Andorra annually exports $58 million dollars worth of products and imports $1.077 billion. Andorra has a:

As the third-largest market for motorbikes in the world, the nation of Vietnam is a logical location for Honda, Suzuki and Yamaha motorcycle manufacturing plants. The Vietnamese government has instituted a(n) _____ which limits the quantity of motorcycle components that can be brought into the country.

When a distributor buys a product made in one country and agrees to distribute it in a second country, but instead diverts it to a third country, _____ is occurring.

The term "global strategy" describes a strategy in which a multinational corporation markets its goods in at least five continents.

The simplest way of operating in foreign markets is to:

The Southern Shrimp Alliance presented the following statement to the U.S. Senate: "A variety of financial incentives provided by national government and international institutions over a number of years have over-stimulated the infrastructure and production of farm-raised shrimp in many of the targeted countries. This overproduction means that ever-increasing volumes of foreign shrimp are entering the U.S. market at ever-lower prices." This statement reflects concern about how _____ forces are adversely affecting the U.S. shrimp industry.

To enter the Mexican retail market, Wal-Mart combined its efforts with CIFRA, a Mexican retailer of food and general merchandise. Wal-Mart brings its buying power and knowledge of inventory management to the partnership, and CIFRA brings an understanding of the Mexican consumer. Wal-Mart and CIFRA have formed a:

India lodged a complaint that the European Union's preferential trade agreements wrongly discriminated against poor countries. Which of the following organizations would be responsible for ruling on the case?

The same Kikkoman soy sauce that you can buy in Japan, where it is made, can be bought in retail stores in the United States. This is an example of:

Mars, Inc. is using a _____ strategy in Europe. The call to candy bar lovers in the United Kingdom is "Pleasure you can't measure" while their counterparts in Germany will be targeted with "It's Mars- that's it". In France, audiences will see "Mars-What happiness."

In international marketing, a wholly owned foreign subsidiary:

Whirlpool sells washing machines all over the world. To sell its washing machines in India, it had to develop a new type of agitator for its washers that would not tangle a sari. To enter the Indian washing machine market, Whirlpool used a(n) _____ strategy.

Which of the following has NOT contributed to the U.S. trade deficit?

_____ takes place when an organization actively markets its products in two or more countries.

Beer cannot be exported into Mexico without a license. To obtain a license, an importer must prove the domestic demand for beer cannot be satisfied by Mexican breweries. This is an example of how _____ affect international marketing.

_____ is the selling of products in foreign markets at prices below the prices charged for those goods in their home market.

How could an export merchant benefit a company like Wilson Creative Cosmetics of New York that wants to operate in foreign markets?

Export agents: