Question 1

Which of the following answers to the question, "What business are you in?" best reflects a market-orientation?

Accepted Answer

A)  We make the best pizza in the world and thus have the happiest customers. 
B)  We reduce your electricity bills. 
C)  We manufacturer furniture. 
D)  We repair automobiles. 
E)  We cut hair. 
A)  We make the best pizza in the world and thus have the happiest customers. 
B)  We reduce your electricity bills. 
C)  We manufacturer furniture. 
D)  We repair automobiles. 
E)  We cut hair.

Question 2

According to the _____, all planning within an organization should be customer-oriented.

Accepted Answer

A)  marketing concept 
B)  law of microeconomics 
C)  service concept 
D)  production concept 
E)  law of sales 
A)  marketing concept 
B)  law of microeconomics 
C)  service concept 
D)  production concept 
E)  law of sales

Question 3

Marriott has a program for guests that stay frequently at Marriott hotels and resorts. The program gives guests access to easier check-ins, free stays at its resort hotels, and discounts on various Marriott services. The purpose of this type of _____ is to build long-term bonds with its customers.

Accepted Answer

A)  customer relationship marketing 
B)  mass customization 
C)  societal marketing 
D)  total quality management 
E)  individualized marketing 
A)  customer relationship marketing 
B)  mass customization 
C)  societal marketing 
D)  total quality management 
E)  individualized marketing

Question 4

Which of the following statements about ethics and ethical behavior is True?

Accepted Answer

A)  Ethical behavior for business and for society differs significantly. 
B)  U.S. employees typically develop a strong sense of how to behave ethically without any help. 
C)  There is considerable disagreement over what is and what is not ethical behavior. 
D)  Ethics are the same worldwide. 
E)  Ethics can be defined as the rules an organization uses as long as society is watching. 
A)  Ethical behavior for business and for society differs significantly. 
B)  U.S. employees typically develop a strong sense of how to behave ethically without any help. 
C)  There is considerable disagreement over what is and what is not ethical behavior. 
D)  Ethics are the same worldwide. 
E)  Ethics can be defined as the rules an organization uses as long as society is watching.

Question 5

Assume a shoe manufacturer when asked, "What business are you in?" responded, "We cradle our customer's feet in luxury and comfort." This response indicates a marketing orientation.

Accepted Answer

A) True 
 B)False

Question 6

The tools marketers use to influence the behavior of customers include:

Accepted Answer

A)  the message used to describe the product. 
B)  the price at which the product is offered. 
C)  the design of the product. 
D)  the place where the product is available. 
E)  all of the above. 
A)  the message used to describe the product. 
B)  the price at which the product is offered. 
C)  the design of the product. 
D)  the place where the product is available. 
E)  all of the above.

Question 7

Bittersweets is a Valentine's Day candy for the dejected and dysfunctional. Bittersweets are similar to "conversation hearts," but contain messages like, "JUST A FRIEND," "HE HAS A JOB," "I MISS MY EX,"' and "RETURN MY CDS." This candy is made by Despair, Inc. and is only available at its online store. The fact Bittersweets can only be purchased at www.despair.com is most closely associated with which element of the marketing mix?

Accepted Answer

A)  product 
B)  price 
C)  communications 
D)  promotion 
E)  distribution 
A)  product 
B)  price 
C)  communications 
D)  promotion 
E)  distribution

Question 8

The magazine ad encouraging tourists to spend their next vacation in Texas because "it's like a whole other country." was creating _____ utility.

Accepted Answer

A)  possession 
B)  distribution 
C)  place 
D)  exchange 
E)  information 
A)  possession 
B)  distribution 
C)  place 
D)  exchange 
E)  information

Question 9

Image utility is most often associated with high-status products like designer jeans, luxury automobiles, and purebred pets.

Accepted Answer

A) True 
 B)False

Question 10

When Napa Valley wine is shipped from California to retailers in New England, _______ utility has been created.

Accepted Answer

A)  possession 
B)  distribution 
C)  place 
D)  time 
E)  form 
A)  possession 
B)  distribution 
C)  place 
D)  time 
E)  form

Question 11

Russell Corp. is the largest manufacturer of team wear in the United States. It provides uniforms for high schools, colleges, and professional teams as well as individual apparel, active, and sports leisurewear. The billion-dollar company, which was founded in 1902, controls every step of its manufacturing processes from weaving raw fibers into fabric to dyeing, cutting, and sewing the fabric into the clothes it sells. The Russell plant in Alabama annually provides 7,000 Major League Baseball uniforms at the start of spring season. Each uniform is made to the exact personal specifications of the players. For example, San Francisco player Barry Bonds requires long pants that cover his shoes, and New York pitcher Steve Karsay wants his shirts to be billowing.
-By manufacturing uniforms to the specifications of individual Major League Baseball players, Russell Corp. is creating _____ utility.

Accepted Answer

A)  form 
B)  information 
C)  time 
D)  place 
E)  service 
A)  form 
B)  information 
C)  time 
D)  place 
E)  service

Question 12

A(n) ______ consists of people or organizations with needs to satisfy, money to spend, and the willingness to spend it.

Accepted Answer

A)  ultimate consumer mix 
B)  market segment 
C)  target market 
D)  undifferentiated sub-group 
E)  homogeneous sub-group 
A)  ultimate consumer mix 
B)  market segment 
C)  target market 
D)  undifferentiated sub-group 
E)  homogeneous sub-group

Question 13

Which of the following policies best illustrates how a veterinarian could use the marketing concept?

Accepted Answer

A)  Put up a large billboard near his or her office to attract customers. 
B)  Frame and prominently hang his or her diploma in the waiting area. 
C)  Remind customers when it is time for their pets to get revaccinated against rabies. 
D)  Buy all the latest equipment and depreciate it to reduce federal income tax. 
E)  Board animals for twice the rate of other kennels that are not operated by a veterinarian. 
A)  Put up a large billboard near his or her office to attract customers. 
B)  Frame and prominently hang his or her diploma in the waiting area. 
C)  Remind customers when it is time for their pets to get revaccinated against rabies. 
D)  Buy all the latest equipment and depreciate it to reduce federal income tax. 
E)  Board animals for twice the rate of other kennels that are not operated by a veterinarian.

Question 14

Which of the following statements about service marketing is true?

Accepted Answer

A)  The U.S. is primarily a manufacturing economy. 
B)  Service marketing is a form of nonprofit marketing. 
C)  Most of the marketing research done in the United States focuses on the marketing of services. 
D)  Services account for over two-thirds of the U.S.'s gross national product. 
E)  In spite of the growth of service industries, most Americans are still employed in the manufacturing sector. 
A)  The U.S. is primarily a manufacturing economy. 
B)  Service marketing is a form of nonprofit marketing. 
C)  Most of the marketing research done in the United States focuses on the marketing of services. 
D)  Services account for over two-thirds of the U.S.'s gross national product. 
E)  In spite of the growth of service industries, most Americans are still employed in the manufacturing sector.

Question 15

Bittersweets is a Valentine's Day candy for the dejected and dysfunctional. Bittersweets are similar to "conversation hearts," but contain messages like, "JUST A FRIEND," "HE HAS A JOB," "I MISS MY EX,"' and "RETURN MY CDS." This candy is made by Despair, Inc. and is only available at its online store. The development of Bittersweets is most closely associated with which element of the marketing mix?

Accepted Answer

A)  product 
B)  production 
C)  communications 
D)  promotion 
E)  distribution 
A)  product 
B)  production 
C)  communications 
D)  promotion 
E)  distribution

Question 16

Edun is a newly-launched line of top-quality clothing that is designed to reflect the strong beliefs its owners have in helping those in less-developed countries. Finding retailers that support this goal will be closely associated with which element of the marketing mix?

Accepted Answer

A)  product 
B)  price 
C)  communications 
D)  promotion 
E)  distribution 
A)  product 
B)  price 
C)  communications 
D)  promotion 
E)  distribution

Question 17

In years past, marketers have classified marketing expenditures as _____, but today they are more likely to classify them as _____.

Accepted Answer

A)  expenses; investments 
B)  fixed costs; variable costs 
C)  gross costs; net costs 
D)  investments; expenses 
E)  prices; expenses 
A)  expenses; investments 
B)  fixed costs; variable costs 
C)  gross costs; net costs 
D)  investments; expenses 
E)  prices; expenses

Question 18

Every Monday night, Tomas has a pizza delivered to his sporting equipment store so he can catch up recording the weekend sales. The pizza delivery driver creates _____ utility.

Accepted Answer

A)  form, image, and possession 
B)  time, place, and form 
C)  time and place 
D)  form and possession 
E)  image, information, possession, time, and place 
A)  form, image, and possession 
B)  time, place, and form 
C)  time and place 
D)  form and possession 
E)  image, information, possession, time, and place

Question 19

With _____ _____ _____, a company is hoping to establish a feeling of goodwill with its customers, suppliers, employees, and competitors as well as a sense that the firm cares about more than making a sale.

Accepted Answer

customer r

Question 20

Which of the following activities would most likely create image utility?

Accepted Answer

A)  buying a designer wedding gown 
B)  purchasing a snack from a vendor at a baseball game 
C)  giving the dog a flea shampoo 
D)  selecting a graduation gift for the boss's daughter 
E)  ordering books from paperbackswap.com 
A)  buying a designer wedding gown 
B)  purchasing a snack from a vendor at a baseball game 
C)  giving the dog a flea shampoo 
D)  selecting a graduation gift for the boss's daughter 
E)  ordering books from paperbackswap.com

Which of the following answers to the question, "What business are you in?" best reflects a market-orientation?

According to the _____, all planning within an organization should be customer-oriented.

Marriott has a program for guests that stay frequently at Marriott hotels and resorts. The program gives guests access to easier check-ins, free stays at its resort hotels, and discounts on various Marriott services. The purpose of this type of _____ is to build long-term bonds with its customers.

Which of the following statements about ethics and ethical behavior is True?

Assume a shoe manufacturer when asked, "What business are you in?" responded, "We cradle our customer's feet in luxury and comfort." This response indicates a marketing orientation.

The tools marketers use to influence the behavior of customers include:

The magazine ad encouraging tourists to spend their next vacation in Texas because "it's like a whole other country." was creating _____ utility.

Image utility is most often associated with high-status products like designer jeans, luxury automobiles, and purebred pets.

When Napa Valley wine is shipped from California to retailers in New England, _______ utility has been created.

A(n) ______ consists of people or organizations with needs to satisfy, money to spend, and the willingness to spend it.

Which of the following policies best illustrates how a veterinarian could use the marketing concept?

Which of the following statements about service marketing is true?

Edun is a newly-launched line of top-quality clothing that is designed to reflect the strong beliefs its owners have in helping those in less-developed countries. Finding retailers that support this goal will be closely associated with which element of the marketing mix?

In years past, marketers have classified marketing expenditures as _, but today they are more likely to classify them as _.

Every Monday night, Tomas has a pizza delivered to his sporting equipment store so he can catch up recording the weekend sales. The pizza delivery driver creates _____ utility.

With ___ _ ___, a company is hoping to establish a feeling of goodwill with its customers, suppliers, employees, and competitors as well as a sense that the firm cares about more than making a sale.

Which of the following activities would most likely create image utility?

The Dynamic Marketing Environment

Global Markets and Marketing

Consumer Markets and Buying Behavior

Business Markets and Buying Behavior

Marketing Research and Market Information

Product Planning and Development

Product-Mix Strategies

Brands, Packaging, and Other Product Features

Services Marketing

Price Determination

Pricing Strategies

Channels of Distribution

Retailing

Wholesaling and Physical Distribution

Integrated Marketing Communications

Personal Selling and Sales Management

Advertising, Sales Promotion, and Public Relations

Strategic Marketing Planning

Marketing Implementation and Evaluation

Marketing and the Information Economy

Market Segmentation Targeting and Positioning

Filters

Exam 1: The Field of Marketing

Which of the following answers to the question, "What business are you in?" best reflects a market-orientation?

According to the _____, all planning within an organization should be customer-oriented.

Marriott has a program for guests that stay frequently at Marriott hotels and resorts. The program gives guests access to easier check-ins, free stays at its resort hotels, and discounts on various Marriott services. The purpose of this type of _____ is to build long-term bonds with its customers.

Which of the following statements about ethics and ethical behavior is True?

Assume a shoe manufacturer when asked, "What business are you in?" responded, "We cradle our customer's feet in luxury and comfort." This response indicates a marketing orientation.

The tools marketers use to influence the behavior of customers include:

The magazine ad encouraging tourists to spend their next vacation in Texas because "it's like a whole other country." was creating _____ utility.

Image utility is most often associated with high-status products like designer jeans, luxury automobiles, and purebred pets.

When Napa Valley wine is shipped from California to retailers in New England, _______ utility has been created.

A(n) ______ consists of people or organizations with needs to satisfy, money to spend, and the willingness to spend it.

Which of the following policies best illustrates how a veterinarian could use the marketing concept?

Which of the following statements about service marketing is true?

Edun is a newly-launched line of top-quality clothing that is designed to reflect the strong beliefs its owners have in helping those in less-developed countries. Finding retailers that support this goal will be closely associated with which element of the marketing mix?

In years past, marketers have classified marketing expenditures as _____, but today they are more likely to classify them as _____.

Every Monday night, Tomas has a pizza delivered to his sporting equipment store so he can catch up recording the weekend sales. The pizza delivery driver creates _____ utility.

With _____ _____ _____, a company is hoping to establish a feeling of goodwill with its customers, suppliers, employees, and competitors as well as a sense that the firm cares about more than making a sale.

Which of the following activities would most likely create image utility?

The Dynamic Marketing Environment

Global Markets and Marketing

Consumer Markets and Buying Behavior

Business Markets and Buying Behavior

Marketing Research and Market Information

Product Planning and Development

Product-Mix Strategies

Brands, Packaging, and Other Product Features

Services Marketing

Price Determination

Pricing Strategies

Channels of Distribution

Retailing

Wholesaling and Physical Distribution

Integrated Marketing Communications

Personal Selling and Sales Management

Advertising, Sales Promotion, and Public Relations

Strategic Marketing Planning

Marketing Implementation and Evaluation

Marketing and the Information Economy

Market Segmentation Targeting and Positioning

Filters

In years past, marketers have classified marketing expenditures as _, but today they are more likely to classify them as _.

With ___ _ ___, a company is hoping to establish a feeling of goodwill with its customers, suppliers, employees, and competitors as well as a sense that the firm cares about more than making a sale.