Exam 9: Product-Mix Strategies

Which of the following service providers will be most significantly affected by technological obsolescence?

Button-down collars, cowboy hats, knit and silk scarves, and high-heel shoes are all example of:

Focus groups and other research indicated to L.L. Bean, a pioneer in mail-order clothing, that it should develop a line of children's clothes that are warm and comfortable--not cute cutdown versions of adult styles. L.L. Bean is most likely trying to use positioning _____ with its new product line.

In the spring of 2002, designers re-introduced the charm bracelet, a _____ that was popular throughout the 1950s and the 1960s.

When a fashion cycle moves horizontally and simultaneously within several social classes, the process is called:

The Gillette Sensor for Women is advertised as the "finest razor ever created for the way a woman shaves." This is an example of positioning:

The greatest number of successful new brands enter the market at the maturity stage of the product category's life cycle.

When a product is in the growth stage of the product life cycle, there will most likely be:

Which of the following is an example of trading down?

The demographic group referred to as baby boomers is a large group that is quickly approaching a time in their lives where they become increasingly concerned about hiding signs of their own age. In response to this desire to stay young looking, Jergens lotion has added alpha hydroxy to its lotion to smooth out tiny wrinkles. This addition of alpha hydroxy to Jergens lotion is an example of:

AgfaPhoto, the struggling consumer imaging company, recently filed for bankruptcy. It is one of many companies that have fallen victim to the shift from traditional film to digital photography. The number of bankruptcies in this industry indicate that traditional film photography has experienced:

_____ obsolescence is sometimes called psychological or fashion obsolescence.

To indicate to its consumers that Special K cereal is as good a source of calcium as milk is, Kellogg's began packaging the cereal in milk cartons instead of the usual packaging we associate with cereal. This is an example of:

A _____ _____ _____ consists of the aggregate demand over an extended period of time for all brands comprising a generic product category.

When a fashion cycle is initiated in lower socioeconomic classes, then later becomes popular among upper socioeconomic groups, the process is called:

The breadth of a company's product mix refers to:

When the dishes manufacturer Pfaltzgraff introduced a line of china lighting fixtures that used the familiar Pfaltzgraff patterns, it was an example of product alteration.

At the start of the new century, fashion designers used a lot of fur accessories in their outfits. Initially the fur-trimmed outfits will only be available in high-dollar boutiques and through design houses. The designers hope their furry creations will be assimilated into the general public and become available at department stores. The designers want to see the _____ concept in operation.

In a leather goods store, an example of product lines might include:

The addition of a line of chocolate syrups to the Smucker's product lines of jams and jellies is an example of an increase in product-mix breadth.