Multiple Choice
Bertelsmann, the German publishing group, created China's first _____ in the retail book industry by joining with 21stCentury Book Chain, an established Chinese book retailer, The retail chain will help the publisher alleviate the tight government control. Each of the Chinese stores will offer about 175 Bertelsmann titles in their stores.
A) trust
B) venture franchise
C) export merchant
D) strategic alliance
E) turnkey operation
Correct Answer:
Verified
Correct Answer:
Verified
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