Exam 12: Sales Promotions

The two primary goals of contests and sweepstakes are to:

Price-sensitive consumers regularly respond to consumer promotions,such as coupons,price-off deals,and premiums.

Each of the following statements about sweepstakes are true,except:

A small perfume sample placed in a magazine is a:

A consumer who makes the purchase decision based on price is called:

A trade allowance is a financial incentive offer made to other channel members to motivate them to make a purchase.

The actual attractiveness of prizes in a contest is its:

The sales promotion that may require the participant to perform some type of activity in order to be eligible to win prizes is a:

A 50-cent coupon for a 16-ounce can that is redeemed for a 12-ounce can purchase is an example of:

The primary vehicle for distributing print coupons and coupons in general is:

In recent years,marketers have increased the use of which medium for distributing samples?

Rewards given as contest prizes to brokers,retail salespeople,retail stores,wholesalers,or agents are part of a:

A Star Wars action figure given when a customer buys a Whopper at Burger King would be a:

When two products from the same company are promoted together,using one consumer promotion,it is called:

Consumer promotions designed to increase awareness and strengthen loyalty to a brand are called:

Trade promotions are used by manufacturers and other members of the marketing channel to help push products through to retailers.

Trade allowances include all of the following,except:

Exit fees are paid for:

Refunds and rebates suffer the disadvantages of costs,paperwork,and diminished effectiveness.

In most cooperative advertising programs,retailers accrue co-op advertising monies based on purchases of the product from the manufacturer.