Exam 12: Sales Promotions

The enjoyment of playing or participating in a contest is called:

A coupon for $3.00 off on a package of six golf balls placed on a golf club cover is a:

A free toy placed inside a package of cereal is an example of an in- or on-package premium.

Bonus packs can lead to brand switching if the consumer has used the brand previously.

When one or more extra items are place in special product package,it is called a bonus pack.

The most controversial form of trade allowance is a drop-ship allowance.

Rewards given to channel members such as brokers,retail salespeople,and others as prizes for winning a contest are known as:

What are the main types of trade allowances? Describe each one.

Some marketing experts believe overuse of premiums can damage a brand's image,while the use of coupons can actually enhance a brand's image.

In recent years,marketers have increased the use of free standing inserts (FSI)for the distribution of samples.

A trade show participant from another country is more likely to be ready to make a buy than a domestic attendee.

Cash returns on soft goods,such as food or clothing,are called:

A consumer who purchases additional product because of a price-off tends to either consume more or delay a future purchase of the product.

When the price of product is reduced through a trade allowance,it is referred to as being:

If consumer promotions are used,lower image brands that emphasis price should focus more on:

A price-off program:

For ongoing products in highly competitive markets,a bonus pack is an effective method of maintaining brand loyalty and reducing brand switching at a minimal cost.

Retailers use price-offs to encourage brand switching and to reward current customers for their loyalty.

A coupon that is issued after a consumer request is which type?

The following are disadvantages of using coupons,except: