Exam 12: Sales Promotions

Manufacturers should concentrate their efforts at trade shows on each of the following buyer groups,except:

Price-based consumer promotions are normally designed to:

Kari has called a toll free number to request a $25 coupon for a color printer she saw advertised on television.This is an example of which type of coupon?

Consumers who are exposed to which type of promotion tend to develop higher levels of brand awareness and stronger perceptions of brand equity?

Brand image is not affected by trade promotions programs since the programs are not directly connected to advertising.

In terms of trade allowances,extra shipping costs occur when a retailer engages in:

An Internet request or a toll-free number that leads to the issuance of a coupon is called:

Manufacturers benefit from co-op advertising in all of the following ways,except:

Only a small number of retailers charge exit fees compared to the large percentage that use slotting fees.

For contests and sweepstakes,what is the difference between extrinsic value and intrinsic value in prizes?

Retailers are usually not involved in mass-cutting or misredemption of coupons.

A diversion is a form of exit fee where funds are transferred from failing products to successful products.

Placing a sample bar of soap in every mail box within a 10-block area is an example of:

A coupon for peanut butter on a jar of jelly is a cross-ruff coupon.

A scanner-delivered coupon is often given for a competing brand to encourage brand-switching.

Rewards given as part of a trade contest is also known as spiff money.

Scanner-delivered coupons are used to encourage:

The major source of counterfeiting today is copying black-and-white coupons from newspapers.

Monies paid to remove an item from a retailer's inventory are called:

Slotting fees are funds charged by retailers to stock new products.