Question 1

A coupon is a price reduction offer to a consumer.

Accepted Answer

A) True 
 B)False

Question 2

Regional or specialty trade shows would be better than a large,national trade show for all of the following goals,except:

Accepted Answer

A)  provide higher quality prospects 
B)  more quality one-on-one time with customers 
C)  enhance a firm's brand or corporate name 
D)  opportunities to bond with customers 
A)  provide higher quality prospects 
B)  more quality one-on-one time with customers 
C)  enhance a firm's brand or corporate name 
D)  opportunities to bond with customers

Question 3

Each of the following are recipients of trade promotions,except:

Accepted Answer

A)  end-users and consumers 
B)  retailers and distributors 
C)  wholesalers 
D)  brokers and agents 
A)  end-users and consumers 
B)  retailers and distributors 
C)  wholesalers 
D)  brokers and agents

Question 4

A coupon placed on a package to be used during the purchase is called a(n):

Accepted Answer

A)  free-standing coupon 
B)  bounce-back coupon 
C)  instant-redemption coupon 
D)  rebate coupon 
A)  free-standing coupon 
B)  bounce-back coupon 
C)  instant-redemption coupon 
D)  rebate coupon

Question 5

Each of the following are reasons to offer a bonus pack,except:

Accepted Answer

A)  increase usage of the product 
B)  stimulate trial purchase 
C)  match or preempt competitive actions 
D)  stockpile the product 
A)  increase usage of the product 
B)  stimulate trial purchase 
C)  match or preempt competitive actions 
D)  stockpile the product

Question 6

A premium or bonus pack offers retailers more merchandise to make a purchase rather than a price discount.

Accepted Answer

A) True 
 B)False

Question 7

Shania received a sample of a new tea drink when she attended a football game in Miami.This is an example of selective sampling.

Accepted Answer

A) True 
 B)False

Question 8

The primary disadvantage of sampling is:

Accepted Answer

A)  inability to target the sample effectively 
B)  diminished effectiveness 
C)  lack of visibility 
D)  cost of producing and distributing the sample 
A)  inability to target the sample effectively 
B)  diminished effectiveness 
C)  lack of visibility 
D)  cost of producing and distributing the sample

Question 9

When a retailer purchases a product on-deal in one location and ships it to another where it is off-deal,the process is known as:

Accepted Answer

A)  exit forwarding 
B)  a diversion 
C)  a transaction alteration 
D)  forward buying 
A)  exit forwarding 
B)  a diversion 
C)  a transaction alteration 
D)  forward buying

Question 10

John Deere offers to each tractor dealer that orders a new tractor a vintage toy tractor that can be displayed,sold,or given to a dealer's best customers.This promotion is an example of a business-to-business:

Accepted Answer

A)  sampling 
B)  bonus pack 
C)  premium 
D)  rebate 
A)  sampling 
B)  bonus pack 
C)  premium 
D)  rebate

Question 11

Bounce-back coupons tend to encourage trial purchases of products.

Accepted Answer

A) True 
 B)False

Question 12

A bonus pack works best for current customers.

Accepted Answer

A) True 
 B)False

Question 13

Each of the following are problems associated with trade allowances,except:

Accepted Answer

A)  failing to pass along allowances to retail customers 
B)  forward buying 
C)  diversion 
D)  increased advertising costs 
A)  failing to pass along allowances to retail customers 
B)  forward buying 
C)  diversion 
D)  increased advertising costs

Question 14

What are the three categories of consumers?

Accepted Answer

promotion-prone cons

Question 15

A cooperative merchandising agreement is a formal agreement between the retailer and the manufacturer to undertake a two-way marketing effort.

Accepted Answer

A) True 
 B)False

Question 16

One reason retailers use slotting fees is that retailers must spend money to add new products to inventories and to stock new merchandise.

Accepted Answer

A) True 
 B)False

Question 17

Each of the following statements about bonus packs is true,except:

Accepted Answer

A)  bonus packs appeal to price-sensitive consumers 
B)  bonus packs rarely attract new customers 
C)  bonus packs can lead to brand switching 
D)  bonus packs can preempt the competition 
A)  bonus packs appeal to price-sensitive consumers 
B)  bonus packs rarely attract new customers 
C)  bonus packs can lead to brand switching 
D)  bonus packs can preempt the competition

Question 18

Spiff money takes the form of prizes paid to consumers in sales contests.

Accepted Answer

A) True 
 B)False

Question 19

What problems are associated with coupons?

Accepted Answer

Reduced revenues,mas

Question 20

Offering financial incentives to channel members in order to motivate them to make a purchase is a:

Accepted Answer

A)  trade allowance 
B)  trade incentive 
C)  trade contest 
D)  vendor support program 
A)  trade allowance 
B)  trade incentive 
C)  trade contest 
D)  vendor support program

A coupon is a price reduction offer to a consumer.

Regional or specialty trade shows would be better than a large,national trade show for all of the following goals,except:

Each of the following are recipients of trade promotions,except:

A coupon placed on a package to be used during the purchase is called a(n):

Each of the following are reasons to offer a bonus pack,except:

A premium or bonus pack offers retailers more merchandise to make a purchase rather than a price discount.

Shania received a sample of a new tea drink when she attended a football game in Miami.This is an example of selective sampling.

The primary disadvantage of sampling is:

When a retailer purchases a product on-deal in one location and ships it to another where it is off-deal,the process is known as:

John Deere offers to each tractor dealer that orders a new tractor a vintage toy tractor that can be displayed,sold,or given to a dealer's best customers.This promotion is an example of a business-to-business:

Bounce-back coupons tend to encourage trial purchases of products.

A bonus pack works best for current customers.

Each of the following are problems associated with trade allowances,except:

What are the three categories of consumers?

A cooperative merchandising agreement is a formal agreement between the retailer and the manufacturer to undertake a two-way marketing effort.

One reason retailers use slotting fees is that retailers must spend money to add new products to inventories and to stock new merchandise.

Each of the following statements about bonus packs is true,except:

Spiff money takes the form of prizes paid to consumers in sales contests.

What problems are associated with coupons?

Offering financial incentives to channel members in order to motivate them to make a purchase is a:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

Promotions Opportunity Analysis

Advertising Management

Advertising Design-Theoretical Frameworks and Types of Appeals

Advertising Design-Message Strategies and Executional Frameworks

Traditional Media Channels

E-active Marketing

Alternative Marketing

Database and Direct Response Marketing

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 12: Sales Promotions

A coupon is a price reduction offer to a consumer.

Regional or specialty trade shows would be better than a large,national trade show for all of the following goals,except:

Each of the following are recipients of trade promotions,except:

A coupon placed on a package to be used during the purchase is called a(n):

Each of the following are reasons to offer a bonus pack,except:

A premium or bonus pack offers retailers more merchandise to make a purchase rather than a price discount.

Shania received a sample of a new tea drink when she attended a football game in Miami.This is an example of selective sampling.

The primary disadvantage of sampling is:

When a retailer purchases a product on-deal in one location and ships it to another where it is off-deal,the process is known as:

John Deere offers to each tractor dealer that orders a new tractor a vintage toy tractor that can be displayed,sold,or given to a dealer's best customers.This promotion is an example of a business-to-business:

Bounce-back coupons tend to encourage trial purchases of products.

A bonus pack works best for current customers.

Each of the following are problems associated with trade allowances,except:

What are the three categories of consumers?

A cooperative merchandising agreement is a formal agreement between the retailer and the manufacturer to undertake a two-way marketing effort.

One reason retailers use slotting fees is that retailers must spend money to add new products to inventories and to stock new merchandise.

Each of the following statements about bonus packs is true,except:

Spiff money takes the form of prizes paid to consumers in sales contests.

What problems are associated with coupons?

Offering financial incentives to channel members in order to motivate them to make a purchase is a:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

Promotions Opportunity Analysis

Advertising Management

Advertising Design-Theoretical Frameworks and Types of Appeals

Advertising Design-Message Strategies and Executional Frameworks

Traditional Media Channels

E-active Marketing

Alternative Marketing

Database and Direct Response Marketing

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters