Question 1

At a trade show,narrowing down contacts to the most promising group is called:

Accepted Answer

A)  prospecting 
B)  finding the power buyer 
C)  closing the deal 
D)  identifying participants 
A)  prospecting 
B)  finding the power buyer 
C)  closing the deal 
D)  identifying participants

Question 2

A temporary price reduction that is marked on the product's package is a:

Accepted Answer

A)  bonus offer 
B)  price-off 
C)  premium 
D)  bad idea, because the retail may not honor the price 
A)  bonus offer 
B)  price-off 
C)  premium 
D)  bad idea, because the retail may not honor the price

Question 3

Building a successful premium requires matching the premium to the target market.

Accepted Answer

A) True 
 B)False

Question 4

Some marketing experts believe that the overuse of coupons can damage a brand's image,while the use of which of the following can actually enhance a brand's image?

Accepted Answer

A)  contests and sweepstakes 
B)  bonus packs 
C)  sampling 
D)  premiums 
A)  contests and sweepstakes 
B)  bonus packs 
C)  sampling 
D)  premiums

Question 5

An instant redemption coupon may lead to a trial purchase because the customer has immediate access to the discount.

Accepted Answer

A) True 
 B)False

Question 6

Examples of trade allowances include slotting fees,exist fees,off-invoice allowances,and drop-ship allowances.

Accepted Answer

A) True 
 B)False

At a trade show,narrowing down contacts to the most promising group is called:

A temporary price reduction that is marked on the product's package is a:

Building a successful premium requires matching the premium to the target market.

Some marketing experts believe that the overuse of coupons can damage a brand's image,while the use of which of the following can actually enhance a brand's image?

An instant redemption coupon may lead to a trial purchase because the customer has immediate access to the discount.

Examples of trade allowances include slotting fees,exist fees,off-invoice allowances,and drop-ship allowances.

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

Promotions Opportunity Analysis

Advertising Management

Advertising Design-Theoretical Frameworks and Types of Appeals

Advertising Design-Message Strategies and Executional Frameworks

Traditional Media Channels

E-active Marketing

Alternative Marketing

Database and Direct Response Marketing

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 12: Sales Promotions

At a trade show,narrowing down contacts to the most promising group is called:

A temporary price reduction that is marked on the product's package is a:

Building a successful premium requires matching the premium to the target market.

Some marketing experts believe that the overuse of coupons can damage a brand's image,while the use of which of the following can actually enhance a brand's image?

An instant redemption coupon may lead to a trial purchase because the customer has immediate access to the discount.

Examples of trade allowances include slotting fees,exist fees,off-invoice allowances,and drop-ship allowances.

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

Promotions Opportunity Analysis

Advertising Management

Advertising Design-Theoretical Frameworks and Types of Appeals

Advertising Design-Message Strategies and Executional Frameworks

Traditional Media Channels

E-active Marketing

Alternative Marketing

Database and Direct Response Marketing

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters