Exam 12: Sales Promotions

The consumer is typically required to make a purchase when entering a sweepstakes.

Cooperative merchandising agreements are popular with manufacturers because the retailer performs a marketing function in order to receive the allowance or incentive.

What is the primary difference between a contest and a sweepstakes?

Premiums are prizes or gifts consumers receive when purchasing products.

Since the majority of new products fail,retailers believe charging a slotting fee forces manufacturers to weed out poor product introductions.

Folks Southern Kitchen advertises in the local newspaper a special $5.99 lunch special at any of its outlets during March.This promotion is an example of a:

Giving out samples at a site such as a state fair,parade,or sporting event is:

For some products,such as automobiles,increasing the amount of a rebate no longer seems to spur additional sales activity,but discontinuing or reducing the rebate level tends to have an immediate negative impact on sales.

In a trade show,a buyer who is trying to solve a specific problem with a product choice is a(n):

Customers who already have a preference for a brand redeem the majority of all coupons.

Many large national and international trade shows are losing customers to niche shows.

A calendar promotion allows a retailer to set a schedule among competing brands of a product so that the retailer can feature one of the brands on-sale almost all of the time.

Retailers use each of the following reasons to justify slotting fees,except:

A major concern in using trade promotions is that merchandise will not move unless a trade promotion is offered.For example,in the grocery industry,the majority of manufacturers offer some type of trade promotion to get retailers to make purchases.

A consumer franchise-building promotion is designed to:

Name the various forms of sampling.

The best type of coupon to encourage brand switching is a(n):

A PDA given as a gift for test driving a car is an example of a:

Price-based consumer promotions are designed primarily to either attract new customers or to boost sales.

A gift sent by mail to a customer,based on a proof-of-purchase receipt,is which type of premium?