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    Integrated Advertising Promotion
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    Exam 12: Sales Promotions
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    A PDA Given as a Gift for Test Driving a Car
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A PDA Given as a Gift for Test Driving a Car

Question 278

Question 278

Multiple Choice

A PDA given as a gift for test driving a car is an example of a:


A) free-in-the-mail premium
B) store or manufacturer premium
C) self-liquidating premium
D) in- or on-package premium

Correct Answer:

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