Exam 12: Sales Promotions

The majority of major retailers charge slotting fees.

A coupon placed inside a package to be used for a later purchase is called a(n):

Instant redemption coupons are a form of direct sampling.

Price-offs are excellent at stimulating sales of an existing product.

The primary disadvantage of sampling is the cost,both of producing the sample and for distributing the sample.

A "write our new slogan" event that awards a prize to the winning slogan is a(n):

The majority of all coupons are offered by:

Name and describe the five categories of buyers who attend trade shows.

Diversion is purchasing extra inventory while it is on-deal and shipping it to other locations where it is off-deal.

The following are potential problems associated with trade promotion programs,except:

FSI stands for Full Standing Inventory,which means the ad campaign is complete.

Cooking food in a grocery store and giving small pieces of the food to consumers who pass by is which form of sampling?

Name and briefly describe the types of trade incentives that are offered.

Offering Coke on sale one week,Pepsi the next week,and 7UP the following week can be planned out using a calendar promotion program.

A sporting goods store offering a free golf bag with the purchase of three or more golf clubs is an example of a self-liquidating premium

What are the major forms of coupons?

Prizes or gifts that consumers receive when purchasing products are called:

What is the difference between consumer promotions and trade promotions?

The primary role of trade promotions is to:

Slotting fees are utilized to reduce prices on large shipments of goods to a retail chain.