Exam 12: Sales Promotions

In a trade show,a buyer seeking reassurance about a previous buy is a(n):

From a manufacturer's perspective,co-op advertising is beneficial since the payments are almost always tied to sales.

At trade shows,manufacturer's representatives should concentrate efforts on attendees who are education seekers,not on attendees who are solution seekers.

The following are reasons to use a bonus pack,except:

Placing a coupon for French Onion dip on a bag of potato chips is called a bounce-back coupon approach.

If consumer promotions are used,high-image brands should focus more on:

Several differences exist when international companies attend trade shows.These differences include each of the following,except:

The primary benefit of trade allowances to retailers is that it allows retailers to develop calendar promotions.

Direct sampling is a program in which samples are given directly to consumers in a retail store.

Fisher Boy has both a 55 cents-off coupon and an entry form for a sweepstakes in an advertisement.This is an example of a(n):

In terms of planning promotions,consumers can be divided into the following categories,except:

The two most general categories of consumer promotions are sales-building promotions and:

A formal agreement between a retailer and a manufacturer to undertake a two-way marketing effort is called a(n):

Using the Internet for contests or sweepstakes has the following advantages over traditional contest methods,except:

When time-share properties offer to let you stay for a night or weekend on the condition you listen to a sales pitch,they are using which consumer promotion technique?

Mass-cutting,counterfeiting,and misredemptions are three common problems with coupons.

When a retailer stocks up on Maxwell House coffee while it is on-deal to sell them later when they are off-deal,it is called:

In which of the following may participants win a prize without performing any type of activity?

The major source of counterfeiting is now:

Refunds are paid on soft goods; rebates are paid on hard goods.