Exam 12: Sales Promotions

Two or more consumer promotional activities combined into a single campaign is a(n):

One method of maintaining brand loyalty and reducing brand switching at a minimal cost is:

Direct sampling a dryer sheet attached to or in a box of laundry detergent is a form of response sampling.

The "Intel inside" tag line seen in advertisements by a retail computer store or by a computer manufacturer such as Compaq is a form of:

A small gift being placed inside of a package is a(n):

Tyson and General Foods developed a joint consumer promotion.This would be an example of a(n):

For brand-loyal consumers,consumer promotions can be crafted to both boost sales and reinforce the firm's image.

Trade contests encourage sales by making rewards and prizes available to brokers,salespeople in retail stores,wholesalers,and agents.

When samples are mailed or delivered door-to-door,which form of sampling is being used?

A coupon placed on a package for a different product is a(n):

The following statements about premiums are true,except:

What are the disadvantages of trade allowances?

A trade incentive involves the retailer performing a function in order to receive an allowance.

One of the disadvantages of trade allowances is that almost half of the time the retailers do not pass along the allowance to consumers.

The primary reasons retailers give for supporting a manufacturer's consumer promotions program include each of the following,except:

What are the four major types of premiums?

A scanner-delivered coupon is sent out by the Internet.

A major advantage of using the Internet for a contest is that individuals can participate in the contest for its intrinsic value.

At a trade show,manufacturers should weed out which type of buyer group because they are not interested in buying and would take up too much of the vendor's time?

An off-invoice allowance is money paid to a retailer who is willing to bypass wholesalers.