Exam 12: Sales Promotions

When a manufacturer offers a special promotion to other companies for their use and not for resale,it is a:

Unsuccessful products that do not sell and are taken off the market may be charged with exit fees.

The delivery of a product to consumers for their use or consumption for free is a:

Offering additional free merchandise for placing an order is known as:

Oscar is on a tight budget so he uses the consumer promotions that will give him the best price for products he buys.Oscar would be classified as which type of consumer?

At a trade show,the most difficult buyer group for manufacturers to identify would be which group,because they don't want to be identified yet they are a very important group in terms of ability to make purchase decisions?

Large national and international trade shows are being replaced by:

When a company offers a premium,consumers pay full price for the good or service.

To encourage consumers to continue playing a contest,the intrinsic value of prizes can be steadily increased by allowing small,incremental rewards.

Mass-cutting is redeeming coupons that have never been submitted to a retailer as part of a sale.

From a retailer's perspective,a trade show allows buyers to compare merchandise and to make contacts with several prospective vendors.

Exit fees are funds charged by retailers to stock new products.

Which of these can be used by retailers to always have one brand on sale while others are off-deal?

To be successful,a price-off should feature a monetary appeal to consumers and provide consumers with an immediate reward.

When Colgate promotes a new tooth-whitening product using discounts to retail stores and prizes to customers to create immediate sales,the approach is primarily:

Co-op advertising programs often stipulate each of the following items,except:

A gift given by the retail store when the customer purchases a product is a(n):

In-store sampling is a program in which samples are given directly to consumers in a retail store.

A coupon on a 2-liter bottle of Pepsi,offering $1.00 off on a bag of potato chips,is which type of coupon?

The majority of coupons are sent out through print media.