Exam 12: Sales Promotions

A trade promotion is a physical product sent as part of a promotional deal.

A cross-ruffing coupon is placing a coupon for one product on another product.

If manufacturers try to quit or cut back on trade promotions,retailers often replace the manufacturer's brand with other brands or trim shelf space to allow more room for brands that are offering better deals.

Slotting fees are considered almost like extortion by manufacturers because they insist the retailer join in cooperative advertising programs.

Winning a trip to Nashville to record a song based on a singing contest is a:

Promotional campaigns the retailer plans for customers through manufacturer trade incentives are:

Mass-cutting of coupons is when:

The type of consumer that responds best to coupons and premiums is:

Refunds and rebates are cash returns offered to consumers or businesses following the purchase of a product.

Free-in-the-mail premiums are gifts individuals receive for purchasing products by providing some form of proof of purchase.

A major reason for Hip Cricket's success in using cell phone instant messaging for a Miller Brewing Company Icehouse brand contest was:

An overlay combines two or more consumer promotional activities into a single campaign.

Adding an extra bar of soap to a three pack and offering it at a special price is called a:

The primary disadvantage to a retailer in using diversion is:

In a trade show,a buyer browsing and trying to learn about products from a series of competitors is a(n):

If Colgate packages two tubes of toothpaste together to sell at a special price,it is an example of a:

From a manufacturer's standpoint,the following are benefits obtained from attending a trade show,except:

For most people,a free trip to Hawaii is an example of a prize with high:

A retailer agrees to display a particular brand of shoes in the front of the store and on a special end-of-aisle display in exchange for a price discount by the manufacturer.This is an example of a:

In which of the following will participants register to win a prize without making a purchase?