Exam 12: Sales Promotions

Intercompany tie-ins are the promotion of two different products from the same company using one consumer promotion.

The primary advantage of Internet sampling to the firm providing the sample is that:

A calendar promotion may result in a retailer using:

Vanish has a $1.00-off coupon attached to the container that can be easily removed.This is an example of a(n):

Each of the following are important keys to building a successful premium program,except:

Consumers must pay a small amount of money for a(n):

Bonus packs can lead to brand switching if the consumer:

The primary goals of contests and sweepstakes are to encourage customer traffic and boost brand switching behavior.

Brand-loyal consumers purchase only one particular brand and do not respond to consumer promotions unless it is for their particular brand.

Of the following consumer promotions,the best for encouraging consumers to try a new product is:

Problems associated with refund and rebate programs include each of the following,except:

Bounce-back coupons are used to encourage:

Premiums are normally much more successful than coupons in increasing sales and profits.

A retailer will support a manufacturer's consumer promotion program if the program will increase traffic into the retail store,boost store sales,attract new customers,or increase the basket size of shoppers in the store.

Andy will not purchase a computer unless the manufacturer offers a rebate.This is an example of which of the following problems associated with refund and rebate programs?

Trey likes to drink Pepsi and will use a consumer promotion,such as a coupon or premium,only if it is for Pepsi.Trey would be classified as which type of consumer?

To be effective,rebates and refunds must have the impact on buyers' behaviors by:

Cash returns on hard goods,such as appliances and electronics,are called:

When a retailer purchases excess inventory of a product while it is on-deal to sell later when it is off-deal,the process is known as:

When a cash register triggers a coupon for a competitor's product,it is called a(n):