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    Integrated Advertising Promotion
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    Exam 12: Sales Promotions
  5. Question
    A Star Wars Action Figure Given When a Customer Buys
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A Star Wars Action Figure Given When a Customer Buys

Question 93

Question 93

Multiple Choice

A Star Wars action figure given when a customer buys a Whopper at Burger King would be a:


A) bounce-back premium
B) in- or on-package premium
C) store or manufacturer premium
D) self-liquidating premium

Correct Answer:

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