Exam 7: Global Marketing Research

Non-probablistic sampling assumes no prior list of names or residences exists for researchers to use to survey a target population.

Colgate-Palmolive hires several anthropologists to observe Mexican housewives clothes-cleaning behavior.The housewives are videotaped as they clean their clothes.They are also interviewed about how they feel about clothes washing: what they like and do not like about the process.The anthropologists interpret their observations of and conversations with the housewives in their field notes.Research and development experts at Colgate-Palmolive then use this data to identify new product additives that can make clothes washing a more positive experience for Mexican housewives.This is an example of a(n)____.

Secondary data is data that has been previously collected and is readily available.

Quota sampling would be appropriate for Japan and South Korea.

Understanding competition helps companies estimate the market share to be gained and assess future threats.

Quota sampling would be appropriate for

Parallel translation was developed to solve the common problems associated with back translation.

The responsibility of market research includes

While estimating the demand for products,marketers need to understand the different ways the product can be used in different markets.

A study designed to better understand the economic,political,and legal context of a national market is called a(n)____ study.

Sources of secondary data include

The emic research approach focuses on understanding each local context from its own cultural frame of reference.

The technique of collecting market research data by using a few select individuals to discuss the product is known as a(n)____________________.

Market research should not influence product development because consumers do not know what they need.

While collecting surveys,____________________ bias arises when respondents attempt to guess the answer the interviewer wants to hear and reply accordingly.

____________________ refers to data collected specifically for the assignment.

The Vietnamese are enthusiastic about joining focus groups.

In which country does the government control what can be asked in focus groups?

Quota sampling would be appropriate for the Arab gulf States.

Proctor & Gamble is thinking about bringing a new detergent product to the Ukrainian market.They ask Ipsos,their marketing research supplier,to determine the size of the market and the clothes-washing needs of Ukrainian consumers by conducting a national consumer telephone survey.This is an example of ____.