Question 1

Global account management teams serve customers in one particular geographic region.

Accepted Answer

A) True 
 B)False  False

Question 2

SCS Graphics,a U.S.company,is considering exhibiting at a trade fair in Egypt.What advice would you give SCS?

Accepted Answer

A) This is a good idea if you do not have business contacts in Egypt. 
B) This is a good idea only if you already have business contacts in Egypt. 
C) You should never exhibit at a fair because competitors can see your products. 
D) Egyptian trade fairs are only open to Egyptian firms. 
A) This is a good idea if you do not have business contacts in Egypt. 
B) This is a good idea only if you already have business contacts in Egypt. 
C) You should never exhibit at a fair because competitors can see your products. 
D) Egyptian trade fairs are only open to Egyptian firms. A

Question 3

When seeking suppliers,U.S.corporate buyers use a greater variety of referral sources than do their Japanese counterparts.

Accepted Answer

A) True 
 B)False  False

Question 4

Trade fairs offer companies a chance to promote new products and meet with prospective customers in a less formal atmosphere.

Accepted Answer

A) True 
 B)False

Question 5

Nike spends an estimated 40 percent of its global sports advertising budget on soccer.

Accepted Answer

A) True 
 B)False

Question 6

Canon Car Mirrors is planning to enter Mexico.How might the company's personal selling be affected?

Accepted Answer

A) Selling costs will be much higher than in the U.S. 
B) Salespersons will not need to speak Spanish when selling to businesses. 
C) Salespersons will need to be compensated by commissions only. 
D) Canon should investigate local customs before allowing their salespersons to offer gifts to clients. 
A) Selling costs will be much higher than in the U.S. 
B) Salespersons will not need to speak Spanish when selling to businesses. 
C) Salespersons will need to be compensated by commissions only. 
D) Canon should investigate local customs before allowing their salespersons to offer gifts to clients.

Question 7

U.S.-based X-Way Industries provides military aircraft to governments abroad.It will likely employ

Accepted Answer

A) a push strategy. 
B) a pull strategy. 
C) international selling. 
D) product placement. 
A) a push strategy. 
B) a pull strategy. 
C) international selling. 
D) product placement.

Question 8

Chinese consumers are less accepting of ____________________ placements than are U.S.consumers.

Accepted Answer

The answer of Chinese consumers are less accepting of ____________________...

Question 9

A(n)____________________ is a group of firms that share in a certain contract or project on a pre-agreed basis but act as one company toward the customer.

Accepted Answer

The answer of A(n)____________________ is a group of firms that...

Question 10

During the search phase of a bidding process,the buyer is interested in general company background and what previous projects have been completed by potential bidders.

Accepted Answer

A) True 
 B)False

Question 11

Most companies sponsoring global sports events are companies that have products with global appeal such as soft drinks and consumer electronics.

Accepted Answer

A) True 
 B)False

Question 12

Karavel Foods is planning a push strategy in Indonesia.Which of the following would Karavel likely pursue?

Accepted Answer

A) Selective distribution 
B) Lowering prices to consumers 
C) Increasing distributors' margins 
D) Increasing advertising 
A) Selective distribution 
B) Lowering prices to consumers 
C) Increasing distributors' margins 
D) Increasing advertising

Question 13

U.S.-based Akay Corporation is planning a spam campaign across Germany.This may be a bad idea because

Accepted Answer

A) All sales promotions are forbidden by German law. 
B) EU laws forbid contacting consumers via the Internet. 
C) The EU has stronger privacy laws than those in the U.S. 
D) Internet usage is too low in Germany to make this worthwhile. 
A) All sales promotions are forbidden by German law. 
B) EU laws forbid contacting consumers via the Internet. 
C) The EU has stronger privacy laws than those in the U.S. 
D) Internet usage is too low in Germany to make this worthwhile.

Question 14

Chinese consumers are less accepting of product placements than are Americans.

Accepted Answer

A) True 
 B)False

Question 15

Buying criteria varies across purchasers and can be anything from price to quality.

Accepted Answer

A) True 
 B)False

Question 16

English is the leading second language in

Accepted Answer

A) Asia. 
B) Latin America. 
C) West Africa. 
D) Both a and b 
A) Asia. 
B) Latin America. 
C) West Africa. 
D) Both a and b

Question 17

What is the number one spectator sport in much of the world?

Accepted Answer

A) Soccer 
B) Basketball 
C) Baseball 
D) The Olympics 
A) Soccer 
B) Basketball 
C) Baseball 
D) The Olympics

Question 18

Which is the largest industrial trade fair in the world?

Accepted Answer

A) Canton Fair in China 
B) Milan Fair 
C) Hannover Fair 
D) Comdex Fair in Las Vegas 
A) Canton Fair in China 
B) Milan Fair 
C) Hannover Fair 
D) Comdex Fair in Las Vegas

Question 19

Cultural differences towards contracts cannot be overemphasized.

Accepted Answer

A) True 
 B)False

Question 20

Scandinavia is the one part of Europe where proficiency in English is uncommon.

Accepted Answer

A) True 
 B)False

Global account management teams serve customers in one particular geographic region.

SCS Graphics,a U.S.company,is considering exhibiting at a trade fair in Egypt.What advice would you give SCS?

When seeking suppliers,U.S.corporate buyers use a greater variety of referral sources than do their Japanese counterparts.

Trade fairs offer companies a chance to promote new products and meet with prospective customers in a less formal atmosphere.

Nike spends an estimated 40 percent of its global sports advertising budget on soccer.

Canon Car Mirrors is planning to enter Mexico.How might the company's personal selling be affected?

U.S.-based X-Way Industries provides military aircraft to governments abroad.It will likely employ

Chinese consumers are less accepting of ____________________ placements than are U.S.consumers.

A(n)____________________ is a group of firms that share in a certain contract or project on a pre-agreed basis but act as one company toward the customer.

During the search phase of a bidding process,the buyer is interested in general company background and what previous projects have been completed by potential bidders.

Most companies sponsoring global sports events are companies that have products with global appeal such as soft drinks and consumer electronics.

Karavel Foods is planning a push strategy in Indonesia.Which of the following would Karavel likely pursue?

U.S.-based Akay Corporation is planning a spam campaign across Germany.This may be a bad idea because

Chinese consumers are less accepting of product placements than are Americans.

Buying criteria varies across purchasers and can be anything from price to quality.

English is the leading second language in

What is the number one spectator sport in much of the world?

Which is the largest industrial trade fair in the world?

Cultural differences towards contracts cannot be overemphasized.

Scandinavia is the one part of Europe where proficiency in English is uncommon.

Introduction to Global Marketing

The Global Economy

Cultural and Social Forces

Political and Regulatory Climate

Global Markets

Global Competitors

Global Marketing Research

Global Market Participation

Global Market Entry Strategies

Global Product Strategies

Global Strategies for Services,Brands,and Social Marketing

Pricing for International and Global Markets

Managing Global Distribution Channels

Managing Global Advertising

Organizing for Global Marketing

Filters

Exam 14: Global Promotion Strategies

Global account management teams serve customers in one particular geographic region.

SCS Graphics,a U.S.company,is considering exhibiting at a trade fair in Egypt.What advice would you give SCS?

When seeking suppliers,U.S.corporate buyers use a greater variety of referral sources than do their Japanese counterparts.

Trade fairs offer companies a chance to promote new products and meet with prospective customers in a less formal atmosphere.

Nike spends an estimated 40 percent of its global sports advertising budget on soccer.

Canon Car Mirrors is planning to enter Mexico.How might the company's personal selling be affected?

U.S.-based X-Way Industries provides military aircraft to governments abroad.It will likely employ

Chinese consumers are less accepting of ____________________ placements than are U.S.consumers.

A(n)____________________ is a group of firms that share in a certain contract or project on a pre-agreed basis but act as one company toward the customer.

During the search phase of a bidding process,the buyer is interested in general company background and what previous projects have been completed by potential bidders.

Most companies sponsoring global sports events are companies that have products with global appeal such as soft drinks and consumer electronics.

Karavel Foods is planning a push strategy in Indonesia.Which of the following would Karavel likely pursue?

U.S.-based Akay Corporation is planning a spam campaign across Germany.This may be a bad idea because

Chinese consumers are less accepting of product placements than are Americans.

Buying criteria varies across purchasers and can be anything from price to quality.

English is the leading second language in

What is the number one spectator sport in much of the world?

Which is the largest industrial trade fair in the world?

Cultural differences towards contracts cannot be overemphasized.

Scandinavia is the one part of Europe where proficiency in English is uncommon.

Introduction to Global Marketing

The Global Economy

Cultural and Social Forces

Political and Regulatory Climate

Global Markets

Global Competitors

Global Marketing Research

Global Market Participation

Global Market Entry Strategies

Global Product Strategies

Global Strategies for Services,Brands,and Social Marketing

Pricing for International and Global Markets

Managing Global Distribution Channels

Managing Global Advertising

Organizing for Global Marketing

Filters