Exam 10: Global Product Strategies

Standardizing products across markets helps realize economies of scale in manufacturing.

A global product is one in which

EU standards are generally considered to be ____ than U.S.standards

The global core of a product allows firms to take advantage of economies of scale.

The ISO coordinates the setting of global ____________________.

Adapting a television set to work with different voltages and electric plug designs is an example of a(n)____________________ adaptation.

The Japanese skincare industry is developed beyond the skincare industry in most other countries.There are several strong local and global competitors in Japan,and Japanese consumers are some of the most sophisticated,knowledgeable,and demanding in the global skin care market.What happens in the Japanese skincare market sets the pattern for skincare markets around the world.Japan is a(n)____ market in skincare products

Differences in the marketing environment,climatic conditions,and disposable income require special adaptations in product packaging.

A contributor is a subsidiary that adapts some products in small but important markets.

Before exporting into a new country,GlobalNOW!,a Canadian consumer packaged goods company,always consults first with the ____,a federation of national standards organizations from 140 countries.

The ISO is responsible for coordinating the setting of global standards for

Heinz first used its new teenager-oriented ketchup advertising campaign in a limited Canadian market,then it rolled it out worldwide with minor modifications based on consumer surveys in Canada.The Canadian advertising campaign is an example of a ____.

A French court required Yahoo! to block French users from accessing Nazi memorabilia on its U.S.-based website.This is an example of a(n)____ product adaptation.

The Australian subsidiary of Ericsson converted the company's AXE telecommunications switch from its initial analog design to a digital model.The subsidiary's engineers also helped construct several key components for the new digital system.Ericsson's Australian subsidiary is playing the ____ role in the company's product development process.

A market whose level of development exceeds that of other countries and sets a pattern for other countries is called a(n)____ market.

Changing the color of a product to appeal to local tastes is a discretionary adaptation.

Multinational firms invest in research facilities abroad in order to access scientific talent in other countries and attain input from key markets.

Incompatible national standards both help and hurt global competitors.

GlobalNOW! is a small company that has only limited funds available for research and development.GlobalNOW! should consider ____ to acquire access to new products.

China now ranks number ____ in patent applications.