Question 1

A modular approach to product design helps companies realize economies of scale in manufacturing.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following may have to be altered as a discretionary adaptation?

Accepted Answer

A) Color 
B) Scent 
C) Sound 
D) All of the above 
A) Color 
B) Scent 
C) Sound 
D) All of the above

Question 3

Product sizes and dimensions are sometimes adapted based on

Accepted Answer

A) the sizes of houses. 
B) physical characteristics of consumers. 
C) disposable incomes. 
D) All of the above. 
A) the sizes of houses. 
B) physical characteristics of consumers. 
C) disposable incomes. 
D) All of the above.

Question 4

When discount shoe retailer Payless entered the Middle East market,it

Accepted Answer

A) decreased its line of women's high heels by 50 percent. 
B) increased its line of men's sandals by 100 percent. 
C) introduced baby shoes for the first time in a foreign market. 
D) All of the above. 
A) decreased its line of women's high heels by 50 percent. 
B) increased its line of men's sandals by 100 percent. 
C) introduced baby shoes for the first time in a foreign market. 
D) All of the above.

Question 5

GM cars are designed using combinations of components from seventy different body modules and about a hundred major mechanical components,such as engines,power trains,and suspension systems.GM's product development strategy is called ____.

Accepted Answer

A) componentization 
B) septuagenarianism 
C) modularity 
D) consortium approach 
A) componentization 
B) septuagenarianism 
C) modularity 
D) consortium approach

Question 6

Product life cycles for ____ are very short.These types of products are likely to be sold worldwide-or at least in viable markets-soon after their introduction in the domestic market.

Accepted Answer

A) consumer packaged goods 
B) services 
C) high-tech products 
D) home textiles 
A) consumer packaged goods 
B) services 
C) high-tech products 
D) home textiles

Question 7

In the future,foreign subsidiaries are less likely to be involved in new product development.

Accepted Answer

A) True 
 B)False

Question 8

Ford decides to make several product adaptations to its Fiesta model before producing it for sale in the Indian market.One of these changes includes making shock absorbers tougher so that they could withstand India's potholed streets.Which of the following is a benefit of this decision to adapt the Fiesta product line?

Accepted Answer

A) Lower costs of manufacturing due to economies of scale 
B) Fast global product rollouts 
C) Greater performance of the product due to infrastructure differences 
D) All of the above 
A) Lower costs of manufacturing due to economies of scale 
B) Fast global product rollouts 
C) Greater performance of the product due to infrastructure differences 
D) All of the above

Question 9

Changing the color of a product to appeal to aesthetic values in different countries is an example of a(n)____________________ adaptation.

Accepted Answer

The answer of Changing the color of a product to...

Question 10

Many top multinational companies stay away from lead markets due to excessive competition.

Accepted Answer

A) True 
 B)False

Question 11

Firms should not pursue importing as a source of new products if the product is a(n)____ product.

Accepted Answer

A) consumer 
B) core 
C) industrial 
D) standardized 
A) consumer 
B) core 
C) industrial 
D) standardized

Question 12

The British standard for quality assurance (BS5750)was adopted internationally as ISO 9000 in 1987.ISO 9000 was an international standard covering a particular set of corporate behaviors to which companies could choose to comply and consequently become certified as to their ISO 9000 compliance.The ISO 9000 is an example of a ____.

Accepted Answer

A) product adaptation 
B) generic management system standard 
C) modularity 
D) consortium approach 
A) product adaptation 
B) generic management system standard 
C) modularity 
D) consortium approach

Question 13

Groups such as Canadian Standards Association formulate standards

Accepted Answer

A) to assure buyers of a stated level of product quality. 
B) that do not assure buyers of any quality level. 
C) to generate profits. 
D) for military equipment. 
A) to assure buyers of a stated level of product quality. 
B) that do not assure buyers of any quality level. 
C) to generate profits. 
D) for military equipment.

Question 14

ISO 9000 is an example of a(n)____________________ management system.

Accepted Answer

The answer of ISO 9000 is an example of a(n)____________________...

Question 15

Avon International recently changed its production processes for cosmetic products;the company has developed standard components that can easily be connected with other standard components to increase the variety of final products.This type of product development strategy is called ____.

Accepted Answer

A) customization 
B) modularity 
C) saturation 
D) consortium approach 
A) customization 
B) modularity 
C) saturation 
D) consortium approach

Question 16

Firms from outside the European Union may be eligible to use the EU Certification Symbol,CE.

Accepted Answer

A) True 
 B)False

Question 17

Products are sometimes standardized across markets

Accepted Answer

A) to achieve economies of scale in production. 
B) because of short product life cycles. 
C) due to high development costs. 
D) All of the above. 
A) to achieve economies of scale in production. 
B) because of short product life cycles. 
C) due to high development costs. 
D) All of the above.

Question 18

Mandatory adaptations are necessary for the product to be sold in the local market.

Accepted Answer

A) True 
 B)False

Question 19

The lead markets for a given industry never change.

Accepted Answer

A) True 
 B)False

Question 20

Kodak's Pocket Camera is an example of a

Accepted Answer

A) modularized product. 
B) global roll-out. 
C) product launched in a foreign subsidiary before the firm's home market. 
D) strategic leader. 
A) modularized product. 
B) global roll-out. 
C) product launched in a foreign subsidiary before the firm's home market. 
D) strategic leader.

A modular approach to product design helps companies realize economies of scale in manufacturing.

Which of the following may have to be altered as a discretionary adaptation?

Product sizes and dimensions are sometimes adapted based on

When discount shoe retailer Payless entered the Middle East market,it

GM cars are designed using combinations of components from seventy different body modules and about a hundred major mechanical components,such as engines,power trains,and suspension systems.GM's product development strategy is called ____.

Product life cycles for ____ are very short.These types of products are likely to be sold worldwide-or at least in viable markets-soon after their introduction in the domestic market.

In the future,foreign subsidiaries are less likely to be involved in new product development.

Changing the color of a product to appeal to aesthetic values in different countries is an example of a(n)____________________ adaptation.

Many top multinational companies stay away from lead markets due to excessive competition.

Firms should not pursue importing as a source of new products if the product is a(n)____ product.

Groups such as Canadian Standards Association formulate standards

ISO 9000 is an example of a(n)____________________ management system.

Avon International recently changed its production processes for cosmetic products;the company has developed standard components that can easily be connected with other standard components to increase the variety of final products.This type of product development strategy is called ____.

Firms from outside the European Union may be eligible to use the EU Certification Symbol,CE.

Products are sometimes standardized across markets

Mandatory adaptations are necessary for the product to be sold in the local market.

The lead markets for a given industry never change.

Kodak's Pocket Camera is an example of a

Introduction to Global Marketing

The Global Economy

Cultural and Social Forces

Political and Regulatory Climate

Global Markets

Global Competitors

Global Marketing Research

Global Market Participation

Global Market Entry Strategies

Global Strategies for Services,Brands,and Social Marketing

Pricing for International and Global Markets

Managing Global Distribution Channels

Global Promotion Strategies

Managing Global Advertising

Organizing for Global Marketing

Filters

Exam 10: Global Product Strategies

A modular approach to product design helps companies realize economies of scale in manufacturing.

Which of the following may have to be altered as a discretionary adaptation?

Product sizes and dimensions are sometimes adapted based on

When discount shoe retailer Payless entered the Middle East market,it

GM cars are designed using combinations of components from seventy different body modules and about a hundred major mechanical components,such as engines,power trains,and suspension systems.GM's product development strategy is called ____.

Product life cycles for ____ are very short.These types of products are likely to be sold worldwide-or at least in viable markets-soon after their introduction in the domestic market.

In the future,foreign subsidiaries are less likely to be involved in new product development.

Changing the color of a product to appeal to aesthetic values in different countries is an example of a(n)____________________ adaptation.

Many top multinational companies stay away from lead markets due to excessive competition.

Firms should not pursue importing as a source of new products if the product is a(n)____ product.

Groups such as Canadian Standards Association formulate standards

ISO 9000 is an example of a(n)____________________ management system.

Avon International recently changed its production processes for cosmetic products;the company has developed standard components that can easily be connected with other standard components to increase the variety of final products.This type of product development strategy is called ____.

Firms from outside the European Union may be eligible to use the EU Certification Symbol,CE.

Products are sometimes standardized across markets

Mandatory adaptations are necessary for the product to be sold in the local market.

The lead markets for a given industry never change.

Kodak's Pocket Camera is an example of a

Introduction to Global Marketing

The Global Economy

Cultural and Social Forces

Political and Regulatory Climate

Global Markets

Global Competitors

Global Marketing Research

Global Market Participation

Global Market Entry Strategies

Global Strategies for Services,Brands,and Social Marketing

Pricing for International and Global Markets

Managing Global Distribution Channels

Global Promotion Strategies

Managing Global Advertising

Organizing for Global Marketing

Filters