Exam 5: Global Markets

McDonald's Big Mac,sold in markets all over the world,consists of two all beef patties,purchased from Spain;special sauce,purchased from the U.S. ;lettuce,purchased from Holland;cheese,purchased from New Zealand;pickles,purchased from the U.S. ;onions and sesame seeds,purchased from Mexico;and wheat,sugar,and oil,purchased from Brazil.From this description,McDonald's appears to be a ____ global buyer.

Influence screens require firms to identify key decision makers and meet their needs.

Eligibility screens for government contracts

Where would offering a gift at first meeting possibly be interpreted as a bribe?

The practice of giving something of value to an individual in a position of trust to influence their judgment or behavior is known as ____________________.

Raytheon is preparing to sell radar equipment to the Taiwanese government.A Raytheon saleswoman recognizes that a certain general will be particularly influential in the government's buying decision-making process.She meets with the general to ensure that Raytheon's sales proposal will meet his needs and expectations.The Raytheon saleswoman is striving to make sure that her company successfully proceeds through the ____ screen that is common during government purchases in developing countries.

When considering which foreign construction company would be awarded a contract for India's new highway project,the Indian government weighed each bidding company's experience,reputation,and cultural sensitivity in addition to the price.In this example,the Indian government is executing the ____ screen that is common during government purchases in developing countries.

Starbucks had been very successful in the United States.As Starbucks considered entering into the Mexican market,they were concerned because,unlike Americans,Mexicans rarely drank coffee.They wondered if Starbucks could create Mexican demand for coffee,and they questioned whether their upscale coffee shop format would offer a service experience attractive to Mexican consumers.Starbucks was concerned about differences in ____ in Mexico.

An important indicator of total consumer potential of a country is the

Governments of developing countries encourage bribery because it helps to boost per capita income.

Multinational global buyers search the world for products but use those products in only one country.

The World Health Organization is an example of a global buyer.

Informal sectors contribute to the economy by paying high levels of taxes.

The structure of families and roles assigned to each member determine what products are purchased and how the purchase decision is made.

Texas Instruments assigns special account executives and service teams to handle the needs of valuable but demanding global buyers.Texas Instruments practices ____.

Governments use eligibility screens to weed out small firms and not serious firms during the bidding process.

During the bidding process with the Brazilian government,American computer giant,Dell,had to explain how local Brazilian firms would participate in the production of the computers Dell wanted to sell to the Brazilian government.Dell argued that local Brazilian companies would supply component parts and assemble the computers.In Brazil,Dell was negotiating the ____ screen that is common in developing countries.

The Russian government asks bidders on a contract to submit a US$150,000 fee with their bid to weed out firms that are not serious about the contract or are too small to handle the contract.This is an example of a governmental ____ screen that is common during government purchases in developing countries.

Global segments may be based on lifestyles.

China spends a larger percent of its national income on foods than does the United States.