Exam 5: Global Markets

Purchasing power parity takes into account the national differences in product prices and hence is a better indicator of purchasing power of the consumers than is PCI.

Raytheon seeks to source its purchases of electric component parts from countries where the expected performance of the components far exceeds the cost of the components.From this description,the ____ criterion is critical in Raytheon's electric component buying decision.

Asians are relatively thrifty and never splurge on luxury consumption.

In developing countries,which will be most prevalent?

One reason global marketers are attracted to BOP consumers is the chance to build brand loyalty.

The U.S.FCPA forbids foreign citizens from bribing U.S.officials.

For business buyers the main factor influencing the purchase decision is the

Which of the following countries is perceived as the least corrupt?

National global buyers search the world for products but use those products in only one country.

Which is most likely to prove to be a global segment?

Meghanna is trying to decide whether her company should enter into Turkey or Brazil.She is having trouble determining which is the better market based on available household disposable income (income available after regular household expenditures are paid).Since market prices are different in each country,regular household expenditure costs will differ across markets-but she is not sure by how much.Her boss suggests that she compare the ____ between the two countries,since this would take into account differences in product prices.

When Toys R Us entered into China,they targeted their marketing mix toward children because this was the strategy they employed in the U.S.market.This is an example of using a ____ segmentation strategy.

The color purple is

The Chinese government encourages companies to import labor-intensive technology to effectively utilize its vast population.

Country of manufacture is the most important factor influencing a business buyer's decision.

Chinese businesses seek to establish close relationships with foreign firms based on

Glazers Liquors purchases new alcoholic beverage brands in markets all over the world and distributes it throughout the United States.This description reveals that Glazers Liquors is a ____ global buyer.

Much of the income earned in developing countries is never reported to the authorities.This income is earned in the ____.

In poor countries,the income earned by poor people often is not reported,and they are said to participate in the ____________________ sector of the economy.

Signs of status are more important to consumers in