Exam 7: Global Marketing Research

The U.S.Safe Harbor Framework was established to help U.S.firms

Probablistic sampling assumes no prior list of names or residences exists for researchers to use to survey a target population.

The research approach that assumes that a research question developed in one culture can be more or less translated for use in another cultural context is called the ____________________ approach.

Focus groups in Thailand,Malaysia,and Indonesia typically show up late-if at all-for focus groups due to their countries' ____ culture.

Existing infrastructure and lack of available information often substantially interfere with attempts by marketers to use probability samples in their research in ____ countries.

Ahmet Kirca composes a focus group protocol that will assess Turkish women's attitudes toward a new detergent brand.Ahment has just created a(n)____.

Which question appeared in the Chinese Gallop Poll?

Phone interviews are rare in ____ countries,and data collectors must often intercept respondents in the streets.

A focus group consisting of eight women in Brazil can take an hour longer than a similar focus group in the United States due to the considerable time participants invest up front in getting to know one another.After all,introductory chats are common in ____ cultures.

In back translation,two or more translators translate the questionnaire simultaneously.

The process of translation in which the questionnaire is translated from the home language to the foreign language and back to the home language is known as ____ translation.

Snowballing is an effective way to recruit group participants in Saudi Arabia.

An expensive Brazilian restaurant chain is considering entering into the competitive Los Angeles restaurant market.They consult US census data to determine the number of households in Los Angeles earning more than US$100,000.The restaurant has utilized ____ data.

Kraft Foods wants to learn more about how Bulgarian women shop for cheese.They set up a video camera in Bulgarian grocery stores near the cheese counter.Market researchers then use the video data to assess the role of shelf-placement and packaging in the women's cheese purchase decision-making process.This is an example of a(n)____ study.

GlobalNOW!,a management consulting company,is debating whether or not they should set up a subsidiary in Germany.They ask their marketing research department to prepare a(n)____ study,a report on the political,economic,social-cultural,and legal characteristics of the German market.

Quota sampling would be appropriate for

Comparability of studies across cultures can be made difficult due to respondents trying to guess the answer the interviewer wants to hear.This leads to what kind of bias?

Of the three broad areas of marketing research,____________________ deals with determining the size of a market and the needs of potential customers.

____________________ is the translation technique in which a questionnaire is translated from the home language into the language of the country where it will be used by a bilingual speaker who is a native speaker of the foreign country,and then a bilingual person who is a native speaker of the home language translates this version back to the home language.

An American retailer conducts a survey of Iranian youth to assess their awareness of and attitudes toward American brands.The retailer has gathered ____ data.