Exam 7: Global Marketing Research

The pharmaceutical firm Merck decided to rejuvenate its Japanese subsidiary.It noticed that its competitors were focusing their production and marketing efforts on a smaller number of drugs in order to achieve increased efficiencies.Merck decided that they needed to do the same thing.This is an example of ____.

International market research is made easier due to vast similarities in consumer needs and government regulations.

The first Indian census occurred in

A market research analyst determines the number of replacement tires that will be needed in the Shanghi market by counting the number of automobiles that travel on Shanghi roads.This is an example of which type of inferential market assessment analysis?

Eight women are invited by a market research company to participate in a group discussion about a new skincare product produced by Estée Lauder.A moderator leads the group discussion.Representatives from the Estée Lauder company watch the group discussion in the next room through a one-way mirror.The group discussion is called a(n)____ study.

____________________ refers to data that is previously collected or already available.

The four steps of the market-research process (in chronological order)include defining the problem and developing research objectives,determining the sources of information,collecting and analyzing data from primary and secondary sources,and analyzing the data.

Competitive studies can provide insight into competitor behavior-both domestic and foreign.

Every country publishes a census.

The research approach that assumes that a research question developed in one culture can be more or less translated for use in another cultural context is called

Company executives lead focus groups to influence the potential customers.

GlobalNOW!,a management consulting company,is debating whether or not they should set up a subsidiary in Germany.They ask their marketing research department to prepare a report on the political,economic,social-cultural,and legal characteristics of the German market.The marketing research department bases their report on data found on the Internet,in periodicals,and reports published by the German embassy,the Economist Intelligence Unit,and the U.S.Department of Commerce.The marketing department has been asked to prepare a(n)____ study based on ____ research.

Lack of necessary data and timeliness of data hinder the use of secondary information sources for research purposes.

Paul Kolesa hires three Spanish translators to help him with his dissertation research project.Each translator translates his English-language questionnaire independently from English to Spanish.Then they meet to compare translation,resolving any differences between their translations.Paul Kolesa then administers the final translation to his Spanish-speaking research sample.Paul's translators have conducted a(n)____ translation.

The age of data is a common problem with

Primary data refers to

Secondary data can include data from

The etic research approach focuses on understanding each local context from its own cultural frame of reference.

The research method that focuses on understanding each local context from its own cultural frame of reference is called

In Japan,it is often difficult to get focus group participants to criticize a potential product due to ____,common in Japanese culture.