Question 1

A report that utilizes data to determine the size of a market and the needs of potential consumers is called a market study.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following type(s)of research is done to provide insight into a company's product decisions?

Accepted Answer

A) Focus groups to generate ideas for new products 
B) Test marketing 
C) Concept testing 
D) All of the above 
A) Focus groups to generate ideas for new products 
B) Test marketing 
C) Concept testing 
D) All of the above

Question 3

The comparison of research findings from one country to another is hindered by the general difficulty of establishing comparability and equivalence among research data.

Accepted Answer

A) True 
 B)False

Question 4

IKEA commissions a study on the Egyptian furniture market,including information about locally and foreign-owned furniture producers.IKEA has commissioned a(n)____ study.

Accepted Answer

A) competitive 
B) differentiation 
C) environmental 
D) market 
A) competitive 
B) differentiation 
C) environmental 
D) market

Question 5

A global firm should not outsource its international marketing research.

Accepted Answer

A) True 
 B)False

Question 6

A taste test is administered in Mexico.An experienced international market researcher is concerned that respondents may say they like the product even if they did not.The researcher is concerned with possible ____,which is common in Mexican culture.

Accepted Answer

A) courtesy bias 
B) benchmarking 
C) analysis of inference 
D) scalar equivalence 
A) courtesy bias 
B) benchmarking 
C) analysis of inference 
D) scalar equivalence

Question 7

The development of an independent marketing research industry in Latin America has been stymied by

Accepted Answer

A) market volatility. 
B) poor enforcement of intellectual property laws. 
C) a & b 
D) None of the above 
A) market volatility. 
B) poor enforcement of intellectual property laws. 
C) a & b 
D) None of the above

Question 8

The development of an independent marketing research industry in Latin America has been stymied by poor enforcement of intellectual property laws.

Accepted Answer

A) True 
 B)False

Question 9

China undertook an economic census and questioned business owners about production,sales and profits.

Accepted Answer

A) True 
 B)False

Question 10

The main benefit of using secondary data is its cross-cultural comparability.

Accepted Answer

A) True 
 B)False

Question 11

Which countries would be most likely to have the most reliable statistics?

Accepted Answer

A) Australia and Canada 
B) Spain and Belgium 
C) Italy and Spain 
D) China and Nigeria 
A) Australia and Canada 
B) Spain and Belgium 
C) Italy and Spain 
D) China and Nigeria

Question 12

Primary data are collected specifically for the purpose of the research study and are useful in making a specific marketing decision.

Accepted Answer

A) True 
 B)False

Question 13

An integrated marketing information system will aid in better communication between partners thereby boosting revenue.

Accepted Answer

A) True 
 B)False

Question 14

Focus groups are problematic in the Middle East because

Accepted Answer

A) males tend to dominate the conversation in mixed-gender groups. 
B) snowballing is outlawed. 
C) participants demand too much money. 
D) governments retain the right to monitor and censor focus groups. 
A) males tend to dominate the conversation in mixed-gender groups. 
B) snowballing is outlawed. 
C) participants demand too much money. 
D) governments retain the right to monitor and censor focus groups.

Question 15

Parallel translation is the process in which

Accepted Answer

A) a questionnaire is translated twice by the same person. 
B) a computer is used to help in the translation. 
C) two or more persons translate the questionnaire into the foreign language. 
D) a questionnaire is translated back and forth till successive versions look identical. 
A) a questionnaire is translated twice by the same person. 
B) a computer is used to help in the translation. 
C) two or more persons translate the questionnaire into the foreign language. 
D) a questionnaire is translated back and forth till successive versions look identical.

Question 16

Quota sampling would be appropriate for

Accepted Answer

A) Japan. 
B) South Korea. 
C) Japan and South Korea. 
D) the Arab Gulf states. 
A) Japan. 
B) South Korea. 
C) Japan and South Korea. 
D) the Arab Gulf states.

Question 17

Secondary data is usually more available and reliable in ____ countries.

Accepted Answer

A) developing 
B) developed 
C) masculine 
D) feminine 
A) developing 
B) developed 
C) masculine 
D) feminine

Question 18

Selecting a probability sample is difficult in developing countries due to

Accepted Answer

A) a lack of usable lists of names. 
B) poor knowledge of probability and sampling techniques. 
C) large populations. 
D) high labor costs. 
A) a lack of usable lists of names. 
B) poor knowledge of probability and sampling techniques. 
C) large populations. 
D) high labor costs.

Question 19

Proctor & Gamble is thinking about bringing a new detergent product to the Ukrainian market.They ask Ipsos,their marketing research supplier,to determine the size of the market and the clothes-washing needs of Ukrainian consumers.Proctor & Gamble requested a(n)____ study from their marketing research supplier.

Accepted Answer

A) competitive 
B) differentiation 
C) environmental 
D) market 
A) competitive 
B) differentiation 
C) environmental 
D) market

Question 20

A translation technique in which two or more translators translate a questionnaire,compare their translations,and resolve any differences between their translations is called ____________________.

Accepted Answer

parallel t

A report that utilizes data to determine the size of a market and the needs of potential consumers is called a market study.

Which of the following type(s)of research is done to provide insight into a company's product decisions?

The comparison of research findings from one country to another is hindered by the general difficulty of establishing comparability and equivalence among research data.

IKEA commissions a study on the Egyptian furniture market,including information about locally and foreign-owned furniture producers.IKEA has commissioned a(n)____ study.

A global firm should not outsource its international marketing research.

A taste test is administered in Mexico.An experienced international market researcher is concerned that respondents may say they like the product even if they did not.The researcher is concerned with possible ____,which is common in Mexican culture.

The development of an independent marketing research industry in Latin America has been stymied by

The development of an independent marketing research industry in Latin America has been stymied by poor enforcement of intellectual property laws.

China undertook an economic census and questioned business owners about production,sales and profits.

The main benefit of using secondary data is its cross-cultural comparability.

Which countries would be most likely to have the most reliable statistics?

Primary data are collected specifically for the purpose of the research study and are useful in making a specific marketing decision.

An integrated marketing information system will aid in better communication between partners thereby boosting revenue.

Focus groups are problematic in the Middle East because

Parallel translation is the process in which

Quota sampling would be appropriate for

Secondary data is usually more available and reliable in ____ countries.

Selecting a probability sample is difficult in developing countries due to

A translation technique in which two or more translators translate a questionnaire,compare their translations,and resolve any differences between their translations is called ____________________.

Introduction to Global Marketing

The Global Economy

Cultural and Social Forces

Political and Regulatory Climate

Global Markets

Global Competitors

Global Market Participation

Global Market Entry Strategies

Global Product Strategies

Global Strategies for Services,Brands,and Social Marketing

Pricing for International and Global Markets

Managing Global Distribution Channels

Global Promotion Strategies

Managing Global Advertising

Organizing for Global Marketing

Filters

Exam 7: Global Marketing Research

A report that utilizes data to determine the size of a market and the needs of potential consumers is called a market study.

Which of the following type(s)of research is done to provide insight into a company's product decisions?

The comparison of research findings from one country to another is hindered by the general difficulty of establishing comparability and equivalence among research data.

IKEA commissions a study on the Egyptian furniture market,including information about locally and foreign-owned furniture producers.IKEA has commissioned a(n)____ study.

A global firm should not outsource its international marketing research.

A taste test is administered in Mexico.An experienced international market researcher is concerned that respondents may say they like the product even if they did not.The researcher is concerned with possible ____,which is common in Mexican culture.

The development of an independent marketing research industry in Latin America has been stymied by

The development of an independent marketing research industry in Latin America has been stymied by poor enforcement of intellectual property laws.

China undertook an economic census and questioned business owners about production,sales and profits.

The main benefit of using secondary data is its cross-cultural comparability.

Which countries would be most likely to have the most reliable statistics?

Primary data are collected specifically for the purpose of the research study and are useful in making a specific marketing decision.

An integrated marketing information system will aid in better communication between partners thereby boosting revenue.

Focus groups are problematic in the Middle East because

Parallel translation is the process in which

Quota sampling would be appropriate for

Secondary data is usually more available and reliable in ____ countries.

Selecting a probability sample is difficult in developing countries due to

A translation technique in which two or more translators translate a questionnaire,compare their translations,and resolve any differences between their translations is called ____________________.

Introduction to Global Marketing

The Global Economy

Cultural and Social Forces

Political and Regulatory Climate

Global Markets

Global Competitors

Global Market Participation

Global Market Entry Strategies

Global Product Strategies

Global Strategies for Services,Brands,and Social Marketing

Pricing for International and Global Markets

Managing Global Distribution Channels

Global Promotion Strategies

Managing Global Advertising

Organizing for Global Marketing

Filters