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Proctor & Gamble Is Thinking About Bringing a New Detergent

Question 79

Multiple Choice

Proctor & Gamble is thinking about bringing a new detergent product to the Ukrainian market.They ask Ipsos,their marketing research supplier,to determine the size of the market and the clothes-washing needs of Ukrainian consumers.Proctor & Gamble requested a(n) ____ study from their marketing research supplier.


A) competitive
B) differentiation
C) environmental
D) market

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