Colgate-Palmolive Hires Several Anthropologists to Observe Mexican Housewives Clothes-Cleaning Behavior

Colgate-Palmolive hires several anthropologists to observe Mexican housewives clothes-cleaning behavior.The housewives are videotaped as they clean their clothes.They are also interviewed about how they feel about clothes washing: what they like and do not like about the process.The anthropologists interpret their observations of and conversations with the housewives in their field notes.Research and development experts at Colgate-Palmolive then use this data to identify new product additives that can make clothes washing a more positive experience for Mexican housewives.This is an example of a(n) ____.

A) survey
B) focus group
C) consumer ethnography
D) experiment

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