Exam 16: Organizing for Global Marketing

As sales to foreign markets become more important,a company often replaces its export department with an international division.

Asian firms increasingly hire American managers to

In a polycentric orientation,management is centered on the home market and ideas that emanate from there are considered superior.

Regionalizing manufacturing operations may be part of a regional geographic approach to organizational design.

Management often adds global mandates to its domestic organization as inquiries increase from abroad.

Karavel Foods expects its foreign subsidiaries to show profits and growth every year.As long as they do this,headquarters lets subsidiaries do what they want.Karavel most likely adheres to which orientation?

When companies begin selling products to foreign markets,they need to have well funded international divisions.

Which of the following is a two-dimensional organizational structure?

Organizing a company into marketing,production,accounting,and research and development units is known as a product-based organizational structure.

Which of the following can discourage a company from establishing a subsidiary in a country?

Matrix organizations are simple and less expensive for the company to maintain.

French Bakery Breads primarily controls its foreign subsidiaries by setting behavioral standards.These could include

Ben Smith's U.S.-based family business exports 5 percent of its total sales to either Canada or Mexico.The business has no other operations abroad.Which organization for international sales would you suggest the company adopt?

A global product manager of a major U.S.-based MNC is upset over two incidents that have occurred in the firm's Mexican subsidiary.The country manager has argued against a price increase proposed by headquarters and has insisted that the local sales force be expanded.What advice would you give the global product manager?

The structure of an international organization should be congruent with the tasks to be performed,the need for product knowledge,and the need for market knowledge.

Carol Miller's family business exports 3 percent of its total sales.The business has no other operations abroad.Which organization for international sales would you suggest the company adopt?

When management of a multinational firm remains centered on its home market,it is said to be

An expressed assignment to carry out a task on a global scale is referred to as a(n)____ mandate.

Foreign managers are most likely to reach CEO status in MNCs whose home country is

Firms prefer international divisions over export departments when