Exam 16: Organizing for Global Marketing

Canon Car Mirrors has 14 overseas subsidiaries each of which has its own plant and largely determines is own product lines and marketing programs.Canon most likely adheres to which orientation?

When a firm considers each national market to be unique,it is said to be

Parish Products primarily controls its foreign subsidiaries by setting behavioral standards.These could include

With product-based organizational structures,companies can be most sensitive to local market conditions.

The key to correcting deviations in a control strategy is to get managers to understand and agree with the standards.

In a matrix organizational structure,there is dual or multiple lines of command,with individuals reporting to more than one superior.

A geocentric orientation returns power to global headquarters and centers on global markets as a whole.

Companies with several unrelated product lines prefer a(n)____________________ organizational structure.

A firm with a few key global customers can adjust its organizational structure by locating offices next to its customers.

LeBlanc Industries wants to establish greater cultural control across its various national subsidiaries.It should

A(n)____________________ is an expressed assignment to carry out a task on a global scale.

Using a regional organization is the best way to eliminate duplication of functions in a global firm.

ABC Autos cannot decide between a global functional organization and a geographic-based organization.ABC Autos is considering a matrix structure.What is your advice?

Product-based organizational structures are suited for companies with several unrelated product lines.

When Taiwan Graphics first entered Indonesia,all decisions for the new market were made in Taiwan.Now all decisions for Indonesia are made by the subsidiary there.Taiwan Graphics has changed orientations from

ABC Autos cannot decide between a global functional organization and a geographic-based organization.What should it do?

Which of the following can discourage a company from establishing a management center in a country?

International divisions are proactive compared to export departments and actively seek out market opportunities in foreign countries.

Alice Adams' U.K.-based family business exports 4 percent of its total sales to other countries within the EU.The business has no other operations abroad.Which organization for international sales would you suggest the company adopt?

In a firm with an ethnocentric orientation,