Question 1

Conflict between headquarters and subsidiaries is always bad.

Accepted Answer

A) True 
 B)False

Question 2

Global mandates may be temporary in nature.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is an internal force that affects an international organization?

Accepted Answer

A) Geographical distance between headquarters and its subsidiaries 
B) The percentage of the firm's sales that are international 
C) Customer profiles 
D) Government regulations 
A) Geographical distance between headquarters and its subsidiaries 
B) The percentage of the firm's sales that are international 
C) Customer profiles 
D) Government regulations

Question 4

Who might report to the head of an international division?

Accepted Answer

A) Sales managers 
B) Marketing managers 
C) Production managers 
D) All of the above 
A) Sales managers 
B) Marketing managers 
C) Production managers 
D) All of the above

Question 5

What do geocentric and ethnocentric firms have in common?

Accepted Answer

A) Decision making is centralized. 
B) Input from subsidiaries is not appreciated. 
C) Decision making is at the regional rather than at the national level. 
D) None of the above. 
A) Decision making is centralized. 
B) Input from subsidiaries is not appreciated. 
C) Decision making is at the regional rather than at the national level. 
D) None of the above.

Question 6

Many German MNCs keep tight centralized control over important subsidiaries such as those in the U.S.

Accepted Answer

A) True 
 B)False

Question 7

When the volume of international sales increases,companies move from having an international division to an export department.

Accepted Answer

A) True 
 B)False

Question 8

____________________ orientation means management is centered on the home market and ideas that emanate from there are considered superior to those that arise from the foreign subsidiaries.

Accepted Answer

The answer of ____________________ orientation means management is centered on...

Question 9

Action Toys recently centralized production,advertising and product development in Europe although local country managers still have authority over their sales forces and after-sales service.Organizationally,the firm is moving in which direction?

Accepted Answer

A) From geographic to global production 
B) From geographic to global product 
C) From country-based to regional 
D) From regional to global functional 
A) From geographic to global production 
B) From geographic to global product 
C) From country-based to regional 
D) From regional to global functional

Question 10

Regional management centers are a form of a(n)

Accepted Answer

A) country-based organization. 
B) geographic organization. 
C) international division. 
D) functional organization. 
A) country-based organization. 
B) geographic organization. 
C) international division. 
D) functional organization.

Question 11

Karavel Foods establishes both behavioral and performance standards at headquarters and then asks national subsidiaries to implement what headquarters has decided upon.What is wrong with this?

Accepted Answer

A) Subsidiaries should set performance standards 
B) Subsidiaries should set behavioral standards 
C) Subsidiaries should have input into both behavioral and performance standards 
D) Subsidiaries should have input into behavioral standards 
A) Subsidiaries should set performance standards 
B) Subsidiaries should set behavioral standards 
C) Subsidiaries should have input into both behavioral and performance standards 
D) Subsidiaries should have input into behavioral standards

Question 12

Tunetoy Industries exports products overseas and has no manufacturing abroad.U.S.-based managers are sent to oversee foreign marketing subsidiaries.Tunetoy most likely adheres to which orientation?

Accepted Answer

A) Ethnocentric 
B) Polycentric 
C) Geocentric 
D) Global 
A) Ethnocentric 
B) Polycentric 
C) Geocentric 
D) Global

Question 13

An export department is appropriate once export sales exceed 25 percent of a firm's total sales.

Accepted Answer

A) True 
 B)False

Question 14

Geocentric and ethnocentric organizations have nothing in common.

Accepted Answer

A) True 
 B)False

Question 15

MabHill's manager in Malaysia successfully launched a new product that was developed in the Malaysian plant.However,he cannot generate any interest in the product back at global headquarters.Headquarters just isn't interested in an utilizing an idea from Malaysia in any of its other subsidiaries.Most likely the firm adheres to which orientation?

Accepted Answer

A) Product 
B) Production 
C) Geocentric 
D) Polycentric 
A) Product 
B) Production 
C) Geocentric 
D) Polycentric

Question 16

Country-based organizations are similar to region-based organizations except that the focus is on single countries rather than on a group of countries.

Accepted Answer

A) True 
 B)False

Question 17

Since the Internet,global managers no longer need to travel overseas to engage in face-to-face conversations.

Accepted Answer

A) True 
 B)False

Question 18

Indopharm is considering a matrix organization.It believes that national markets vary greatly in how pharmaceuticals must be marketed.However,high R&D costs require the development of global products and the use of global roll-outs.What would you suggest?

Accepted Answer

A) A functional-product matrix 
B) A geographic-product matrix 
C) An international division 
D) None of the above 
A) A functional-product matrix 
B) A geographic-product matrix 
C) An international division 
D) None of the above

Question 19

An organizational advantage of a born-global firm over a traditional multinational firm is it

Accepted Answer

A) can operate like an export department. 
B) has more experience in overseas markets. 
C) can adopt a global organizational structure from the start and avoid disruptions of reorganizations. 
D) is assured of a polycentric orientation from its inception. 
A) can operate like an export department. 
B) has more experience in overseas markets. 
C) can adopt a global organizational structure from the start and avoid disruptions of reorganizations. 
D) is assured of a polycentric orientation from its inception.

Question 20

"Ford 2000" is an example of a global firm adopting a ____ structure.

Accepted Answer

A) regional 
B) country-based 
C) product 
D) functional 
A) regional 
B) country-based 
C) product 
D) functional

Conflict between headquarters and subsidiaries is always bad.

Global mandates may be temporary in nature.

Which of the following is an internal force that affects an international organization?

Who might report to the head of an international division?

What do geocentric and ethnocentric firms have in common?

Many German MNCs keep tight centralized control over important subsidiaries such as those in the U.S.

When the volume of international sales increases,companies move from having an international division to an export department.

____________________ orientation means management is centered on the home market and ideas that emanate from there are considered superior to those that arise from the foreign subsidiaries.

Action Toys recently centralized production,advertising and product development in Europe although local country managers still have authority over their sales forces and after-sales service.Organizationally,the firm is moving in which direction?

Regional management centers are a form of a(n)

Karavel Foods establishes both behavioral and performance standards at headquarters and then asks national subsidiaries to implement what headquarters has decided upon.What is wrong with this?

Tunetoy Industries exports products overseas and has no manufacturing abroad.U.S.-based managers are sent to oversee foreign marketing subsidiaries.Tunetoy most likely adheres to which orientation?

An export department is appropriate once export sales exceed 25 percent of a firm's total sales.

Geocentric and ethnocentric organizations have nothing in common.

Country-based organizations are similar to region-based organizations except that the focus is on single countries rather than on a group of countries.

Since the Internet,global managers no longer need to travel overseas to engage in face-to-face conversations.

Indopharm is considering a matrix organization.It believes that national markets vary greatly in how pharmaceuticals must be marketed.However,high R&D costs require the development of global products and the use of global roll-outs.What would you suggest?

An organizational advantage of a born-global firm over a traditional multinational firm is it

"Ford 2000" is an example of a global firm adopting a ____ structure.

Introduction to Global Marketing

The Global Economy

Cultural and Social Forces

Political and Regulatory Climate

Global Markets

Global Competitors

Global Marketing Research

Global Market Participation

Global Market Entry Strategies

Global Product Strategies

Global Strategies for Services,Brands,and Social Marketing

Pricing for International and Global Markets

Managing Global Distribution Channels

Global Promotion Strategies

Managing Global Advertising

Filters

Exam 16: Organizing for Global Marketing

Conflict between headquarters and subsidiaries is always bad.

Global mandates may be temporary in nature.

Which of the following is an internal force that affects an international organization?

Who might report to the head of an international division?

What do geocentric and ethnocentric firms have in common?

Many German MNCs keep tight centralized control over important subsidiaries such as those in the U.S.

When the volume of international sales increases,companies move from having an international division to an export department.

____________________ orientation means management is centered on the home market and ideas that emanate from there are considered superior to those that arise from the foreign subsidiaries.

Action Toys recently centralized production,advertising and product development in Europe although local country managers still have authority over their sales forces and after-sales service.Organizationally,the firm is moving in which direction?

Regional management centers are a form of a(n)

Karavel Foods establishes both behavioral and performance standards at headquarters and then asks national subsidiaries to implement what headquarters has decided upon.What is wrong with this?

Tunetoy Industries exports products overseas and has no manufacturing abroad.U.S.-based managers are sent to oversee foreign marketing subsidiaries.Tunetoy most likely adheres to which orientation?

An export department is appropriate once export sales exceed 25 percent of a firm's total sales.

Geocentric and ethnocentric organizations have nothing in common.

Country-based organizations are similar to region-based organizations except that the focus is on single countries rather than on a group of countries.

Since the Internet,global managers no longer need to travel overseas to engage in face-to-face conversations.

Indopharm is considering a matrix organization.It believes that national markets vary greatly in how pharmaceuticals must be marketed.However,high R&D costs require the development of global products and the use of global roll-outs.What would you suggest?

An organizational advantage of a born-global firm over a traditional multinational firm is it

"Ford 2000" is an example of a global firm adopting a ____ structure.

Introduction to Global Marketing

The Global Economy

Cultural and Social Forces

Political and Regulatory Climate

Global Markets

Global Competitors

Global Marketing Research

Global Market Participation

Global Market Entry Strategies

Global Product Strategies

Global Strategies for Services,Brands,and Social Marketing

Pricing for International and Global Markets

Managing Global Distribution Channels

Global Promotion Strategies

Managing Global Advertising

Filters