Question 1

Oil services company Halliburton moved its global headquarters from Houston to Moscow to be closer to the growing Russian market.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is not an internal force that affects organizational structure?

Accepted Answer

A) Firm's commitment of financial resources to international efforts 
B) Importance of international sales to the firm 
C) Diversity of international markets served 
D) Geographic concentration of the firm's customers 
A) Firm's commitment of financial resources to international efforts 
B) Importance of international sales to the firm 
C) Diversity of international markets served 
D) Geographic concentration of the firm's customers

Question 3

Taberet is considering moving from a regional organization to a product-regional matrix structure.What can the company hope to accomplish from this?

Accepted Answer

A) Lower costs 
B) Better global roll-outs 
C) Clearer authority structure 
D) Product managers will dominate country managers 
A) Lower costs 
B) Better global roll-outs 
C) Clearer authority structure 
D) Product managers will dominate country managers

Question 4

Physical distances become a barrier and influence organizational structure when operating in

Accepted Answer

A) Japan. 
B) developed nations. 
C) countries with poor telecommunications. 
D) All of the above. 
A) Japan. 
B) developed nations. 
C) countries with poor telecommunications. 
D) All of the above.

Question 5

Firms with key global customers should centralize their office locations in the triad markets.

Accepted Answer

A) True 
 B)False

Question 6

"Beat Xerox" was the slogan for

Accepted Answer

A) Komatsu. 
B) Canon. 
C) Hyundai. 
D) Fuji. 
A) Komatsu. 
B) Canon. 
C) Hyundai. 
D) Fuji.

Question 7

Taberet believes that the world can be divided into 5 regional markets: North America,South America,Europe,Asia,and the Middle East/Africa.Each region is given a great deal of autonomy within Taberet.Taberet most likely adheres to which orientation?

Accepted Answer

A) Ethnocentric 
B) Polycentric 
C) Geocentric 
D) None of the above 
A) Ethnocentric 
B) Polycentric 
C) Geocentric 
D) None of the above

Question 8

Argentin-tech operates in a single industry where customer needs are similar worldwide and over 50 percent of sales are made to MNCs.All production is centralized in Buenos Aires and overseas sales account for 70 percent of total sales.Which organization do you suggest for the firm?

Accepted Answer

A) Export department 
B) Global functional organization 
C) Global production organization 
D) Regional organization 
A) Export department 
B) Global functional organization 
C) Global production organization 
D) Regional organization

Question 9

Tunetoy Industries participates in 4 distinct industries,each with its own customers and competitors.Manufacturing economies of scale are high in all these industries and trade barriers are minimal.As a result,Tunetoy needs only one or two plants in each industry to serve the global market.International sales account for 60% of total firm sales.Which organization do you suggest for Tunetoy?

Accepted Answer

A) Export department 
B) International division 
C) Global product organization 
D) Global production organization 
A) Export department 
B) International division 
C) Global product organization 
D) Global production organization

Question 10

Organizing a company with a homogeneous product line into marketing,sales,manufacturing,and R&D units is an example of the ____________________ organizational structure.

Accepted Answer

The answer of Organizing a company with a homogeneous product...

Question 11

U.S.-based Tin City Bicycles is about to undertake a global roll-out of a new bicycle developed in their Indian subsidiary.Tin city most likely adheres to which orientation?

Accepted Answer

A) Ethnocentric 
B) Polycentric 
C) Geocentric 
D) Market 
A) Ethnocentric 
B) Polycentric 
C) Geocentric 
D) Market

Question 12

Sam Nitan's family business exports 3% of its total sales.The business has no other operations abroad.Which organization for international sales would you suggest the company adopt?

Accepted Answer

A) Export department 
B) Export functional organization 
C) International department 
D) Global product organization 
A) Export department 
B) Export functional organization 
C) International department 
D) Global product organization

Question 13

The proper organizational structure for a firm never changes,and it is determined by the industry.

Accepted Answer

A) True 
 B)False

Question 14

Strategy statements should not be part of a company's mission statement.

Accepted Answer

A) True 
 B)False

Question 15

ABC Autos has recently switched from a regional structure to a functional one.What problems might it face?

Accepted Answer

A) Increased marketing costs 
B) Increased production cost 
C) Increased R&D costs 
D) None of the above 
A) Increased marketing costs 
B) Increased production cost 
C) Increased R&D costs 
D) None of the above

Question 16

Canon Car Mirrors primarily controls its foreign subsidiaries by setting performance standards.These could include

Accepted Answer

A) sales and profits. 
B) share of market. 
C) customer satisfaction. 
D) All of the above 
A) sales and profits. 
B) share of market. 
C) customer satisfaction. 
D) All of the above

Question 17

Which is not associated with a global organization?

Accepted Answer

A) International division 
B) Regional management centers 
C) Product organizational structures 
D) Functional organizational structures 
A) International division 
B) Regional management centers 
C) Product organizational structures 
D) Functional organizational structures

Question 18

As management in domestic firms recognizes the potential in international markets,____ are often added to the domestic organization.

Accepted Answer

A) global mandates 
B) geocentric specialists 
C) polycentric specialists 
D) international specialists 
A) global mandates 
B) geocentric specialists 
C) polycentric specialists 
D) international specialists

Question 19

As sales to foreign markets become more important,a company often replaces its export department with an international specialist.

Accepted Answer

A) True 
 B)False

Question 20

Western European and U.S.-based firms find ____ attractive for operations in Central and Eastern Europe.

Accepted Answer

A) polycentrism 
B) regional management centers 
C) global mandates 
D) functional organizations 
A) polycentrism 
B) regional management centers 
C) global mandates 
D) functional organizations

Oil services company Halliburton moved its global headquarters from Houston to Moscow to be closer to the growing Russian market.

Which of the following is not an internal force that affects organizational structure?

Taberet is considering moving from a regional organization to a product-regional matrix structure.What can the company hope to accomplish from this?

Physical distances become a barrier and influence organizational structure when operating in

Firms with key global customers should centralize their office locations in the triad markets.

"Beat Xerox" was the slogan for

Taberet believes that the world can be divided into 5 regional markets: North America,South America,Europe,Asia,and the Middle East/Africa.Each region is given a great deal of autonomy within Taberet.Taberet most likely adheres to which orientation?

Argentin-tech operates in a single industry where customer needs are similar worldwide and over 50 percent of sales are made to MNCs.All production is centralized in Buenos Aires and overseas sales account for 70 percent of total sales.Which organization do you suggest for the firm?

Organizing a company with a homogeneous product line into marketing,sales,manufacturing,and R&D units is an example of the ____________________ organizational structure.

U.S.-based Tin City Bicycles is about to undertake a global roll-out of a new bicycle developed in their Indian subsidiary.Tin city most likely adheres to which orientation?

Sam Nitan's family business exports 3% of its total sales.The business has no other operations abroad.Which organization for international sales would you suggest the company adopt?

The proper organizational structure for a firm never changes,and it is determined by the industry.

Strategy statements should not be part of a company's mission statement.

ABC Autos has recently switched from a regional structure to a functional one.What problems might it face?

Canon Car Mirrors primarily controls its foreign subsidiaries by setting performance standards.These could include

Which is not associated with a global organization?

As management in domestic firms recognizes the potential in international markets,____ are often added to the domestic organization.

As sales to foreign markets become more important,a company often replaces its export department with an international specialist.

Western European and U.S.-based firms find ____ attractive for operations in Central and Eastern Europe.

Introduction to Global Marketing

The Global Economy

Cultural and Social Forces

Political and Regulatory Climate

Global Markets

Global Competitors

Global Marketing Research

Global Market Participation

Global Market Entry Strategies

Global Product Strategies

Global Strategies for Services,Brands,and Social Marketing

Pricing for International and Global Markets

Managing Global Distribution Channels

Global Promotion Strategies

Managing Global Advertising

Filters

Exam 16: Organizing for Global Marketing

Oil services company Halliburton moved its global headquarters from Houston to Moscow to be closer to the growing Russian market.

Which of the following is not an internal force that affects organizational structure?

Taberet is considering moving from a regional organization to a product-regional matrix structure.What can the company hope to accomplish from this?

Physical distances become a barrier and influence organizational structure when operating in

Firms with key global customers should centralize their office locations in the triad markets.

"Beat Xerox" was the slogan for

Taberet believes that the world can be divided into 5 regional markets: North America,South America,Europe,Asia,and the Middle East/Africa.Each region is given a great deal of autonomy within Taberet.Taberet most likely adheres to which orientation?

Argentin-tech operates in a single industry where customer needs are similar worldwide and over 50 percent of sales are made to MNCs.All production is centralized in Buenos Aires and overseas sales account for 70 percent of total sales.Which organization do you suggest for the firm?

Organizing a company with a homogeneous product line into marketing,sales,manufacturing,and R&D units is an example of the ____________________ organizational structure.

U.S.-based Tin City Bicycles is about to undertake a global roll-out of a new bicycle developed in their Indian subsidiary.Tin city most likely adheres to which orientation?

Sam Nitan's family business exports 3% of its total sales.The business has no other operations abroad.Which organization for international sales would you suggest the company adopt?

The proper organizational structure for a firm never changes,and it is determined by the industry.

Strategy statements should not be part of a company's mission statement.

ABC Autos has recently switched from a regional structure to a functional one.What problems might it face?

Canon Car Mirrors primarily controls its foreign subsidiaries by setting performance standards.These could include

Which is not associated with a global organization?

As management in domestic firms recognizes the potential in international markets,____ are often added to the domestic organization.

As sales to foreign markets become more important,a company often replaces its export department with an international specialist.

Western European and U.S.-based firms find ____ attractive for operations in Central and Eastern Europe.

Introduction to Global Marketing

The Global Economy

Cultural and Social Forces

Political and Regulatory Climate

Global Markets

Global Competitors

Global Marketing Research

Global Market Participation

Global Market Entry Strategies

Global Product Strategies

Global Strategies for Services,Brands,and Social Marketing

Pricing for International and Global Markets

Managing Global Distribution Channels

Global Promotion Strategies

Managing Global Advertising

Filters