Question 1

A direct exporting operation requires a larger degree of expertise,management time,and financial resources compared to indirect exporting.

Accepted Answer

A) True 
 B)False  True

Question 2

When re-entering the Chinese market,Dunkin Donuts decreased the level of sugar in its pastries.

Accepted Answer

A) True 
 B)False  True

Question 3

Spanish franchisers dominate among foreign franchisers in Mexico.

Accepted Answer

A) True 
 B)False  False

Question 4

Marketing subsidiaries are outlawed in most developed countries.

Accepted Answer

A) True 
 B)False

Question 5

Independent distributors are preferred over marketing subsidiaries because they provide better control of after-sale service.

Accepted Answer

A) True 
 B)False

Question 6

Export agents

Accepted Answer

A) handle all aspects of export operations. 
B) export directly to their customers. 
C) assist in exporting to one country or one part of the world. 
D) All of the above. 
A) handle all aspects of export operations. 
B) export directly to their customers. 
C) assist in exporting to one country or one part of the world. 
D) All of the above.

Question 7

Texas Taffy is considering entering the U.K.candy market.Which of the following is not an appropriate entry mode for the company?

Accepted Answer

A) Marketing subsidiary 
B) Licensing the product to a U.K.candy manufacturer 
C) Manufacturing subsidiary 
D) Exporting utilizing a U.K.-based contract manufacturer 
A) Marketing subsidiary 
B) Licensing the product to a U.K.candy manufacturer 
C) Manufacturing subsidiary 
D) Exporting utilizing a U.K.-based contract manufacturer

Question 8

The alliance between Toshiba Electronics and GE for reasons of gaining easier access to markets,exploitation of complementary technology,and a need to reduce the time taken to bring an innovation to market is an example of a(n)____________________ alliance.

Accepted Answer

The answer of The alliance between Toshiba Electronics and GE...

Question 9

Texas Tents produces and sells tents and camping gear in the United States.The firm is considering expanding to Germany.This will be its first foreign market.At this point Texas Tents should consider

Accepted Answer

A) finding a German joint venture partner. 
B) joining a German export consortium. 
C) replacing its German agent. 
D) employing an export management company. 
A) finding a German joint venture partner. 
B) joining a German export consortium. 
C) replacing its German agent. 
D) employing an export management company.

Question 10

An export management company is one that handles all aspects of export operations under a contractual agreement.

Accepted Answer

A) True 
 B)False

Question 11

Ballentine Gourmet Breads wants to enter the Argentine bread market but does not want to become involved itself in producing bread in Argentina.However,Ballentine does want to keep control over the marketing of its bread in Argentina.Ballentine should

Accepted Answer

A) license its bread in Argentina. 
B) seek a contract manufacturer in Argentina. 
C) employ an export management company for Argentina. 
D) establish a joint venture in Argentina. 
A) license its bread in Argentina. 
B) seek a contract manufacturer in Argentina. 
C) employ an export management company for Argentina. 
D) establish a joint venture in Argentina.

Question 12

In the case of indirect exporting,

Accepted Answer

A) markets are reached through intermediaries in the foreign market. 
B) markets are reached through intermediaries in the exporters' home market. 
C) licensing agreements are arranged with other companies. 
D) marketing operations are set up overseas. 
A) markets are reached through intermediaries in the foreign market. 
B) markets are reached through intermediaries in the exporters' home market. 
C) licensing agreements are arranged with other companies. 
D) marketing operations are set up overseas.

Question 13

When a company unbundles,it essentially divides its operations in a country into different companies.

Accepted Answer

A) True 
 B)False

Question 14

A disadvantage of a licensing agreement is the

Accepted Answer

A) uncertainty of production quality. 
B) nurturing of potential competitors. 
C) dependence on a local company to generate revenue. 
D) All of the above. 
A) uncertainty of production quality. 
B) nurturing of potential competitors. 
C) dependence on a local company to generate revenue. 
D) All of the above.

Question 15

Establishing parallel firms increases the chances of joint venture success.

Accepted Answer

A) True 
 B)False

Question 16

Which country is home to the greatest number of franchisers?

Accepted Answer

A) Brazil 
B) Mexico 
C) United States 
D) U.K. 
A) Brazil 
B) Mexico 
C) United States 
D) U.K.

Question 17

Licensing agreements are standard across all industries and have to follow WTO regulations.

Accepted Answer

A) True 
 B)False

Question 18

Licensees pay licensers ____________________,which are usually determined as a percentage of sales.

Accepted Answer

The answer of Licensees pay licensers ____________________,which are usually determined...

Question 19

Which is not a typical type of strategic alliance?

Accepted Answer

A) Production-based alliance 
B) Technology-based alliance 
C) Consortium-based alliance 
D) Distribution-based alliance 
A) Production-based alliance 
B) Technology-based alliance 
C) Consortium-based alliance 
D) Distribution-based alliance

Question 20

An advantage of licensing to the licensee is that the licensee typically makes no capital investments.

Accepted Answer

A) True 
 B)False

A direct exporting operation requires a larger degree of expertise,management time,and financial resources compared to indirect exporting.

When re-entering the Chinese market,Dunkin Donuts decreased the level of sugar in its pastries.

Spanish franchisers dominate among foreign franchisers in Mexico.

Marketing subsidiaries are outlawed in most developed countries.

Independent distributors are preferred over marketing subsidiaries because they provide better control of after-sale service.

Export agents

Texas Taffy is considering entering the U.K.candy market.Which of the following is not an appropriate entry mode for the company?

The alliance between Toshiba Electronics and GE for reasons of gaining easier access to markets,exploitation of complementary technology,and a need to reduce the time taken to bring an innovation to market is an example of a(n)____________________ alliance.

Texas Tents produces and sells tents and camping gear in the United States.The firm is considering expanding to Germany.This will be its first foreign market.At this point Texas Tents should consider

An export management company is one that handles all aspects of export operations under a contractual agreement.

Ballentine Gourmet Breads wants to enter the Argentine bread market but does not want to become involved itself in producing bread in Argentina.However,Ballentine does want to keep control over the marketing of its bread in Argentina.Ballentine should

In the case of indirect exporting,

When a company unbundles,it essentially divides its operations in a country into different companies.

A disadvantage of a licensing agreement is the

Establishing parallel firms increases the chances of joint venture success.

Which country is home to the greatest number of franchisers?

Licensing agreements are standard across all industries and have to follow WTO regulations.

Licensees pay licensers ____________________,which are usually determined as a percentage of sales.

Which is not a typical type of strategic alliance?

An advantage of licensing to the licensee is that the licensee typically makes no capital investments.

Introduction to Global Marketing

The Global Economy

Cultural and Social Forces

Political and Regulatory Climate

Global Markets

Global Competitors

Global Marketing Research

Global Market Participation

Global Product Strategies

Global Strategies for Services,Brands,and Social Marketing

Pricing for International and Global Markets

Managing Global Distribution Channels

Global Promotion Strategies

Managing Global Advertising

Organizing for Global Marketing

Filters

Exam 9: Global Market Entry Strategies

A direct exporting operation requires a larger degree of expertise,management time,and financial resources compared to indirect exporting.

When re-entering the Chinese market,Dunkin Donuts decreased the level of sugar in its pastries.

Spanish franchisers dominate among foreign franchisers in Mexico.

Marketing subsidiaries are outlawed in most developed countries.

Independent distributors are preferred over marketing subsidiaries because they provide better control of after-sale service.

Export agents

Texas Taffy is considering entering the U.K.candy market.Which of the following is not an appropriate entry mode for the company?

The alliance between Toshiba Electronics and GE for reasons of gaining easier access to markets,exploitation of complementary technology,and a need to reduce the time taken to bring an innovation to market is an example of a(n)____________________ alliance.

Texas Tents produces and sells tents and camping gear in the United States.The firm is considering expanding to Germany.This will be its first foreign market.At this point Texas Tents should consider

An export management company is one that handles all aspects of export operations under a contractual agreement.

Ballentine Gourmet Breads wants to enter the Argentine bread market but does not want to become involved itself in producing bread in Argentina.However,Ballentine does want to keep control over the marketing of its bread in Argentina.Ballentine should

In the case of indirect exporting,

When a company unbundles,it essentially divides its operations in a country into different companies.

A disadvantage of a licensing agreement is the

Establishing parallel firms increases the chances of joint venture success.

Which country is home to the greatest number of franchisers?

Licensing agreements are standard across all industries and have to follow WTO regulations.

Licensees pay licensers ____________________,which are usually determined as a percentage of sales.

Which is not a typical type of strategic alliance?

An advantage of licensing to the licensee is that the licensee typically makes no capital investments.

Introduction to Global Marketing

The Global Economy

Cultural and Social Forces

Political and Regulatory Climate

Global Markets

Global Competitors

Global Marketing Research

Global Market Participation

Global Product Strategies

Global Strategies for Services,Brands,and Social Marketing

Pricing for International and Global Markets

Managing Global Distribution Channels

Global Promotion Strategies

Managing Global Advertising

Organizing for Global Marketing

Filters