Question 1

U.S.-based franchisers dominate among foreign franchisers in Mexico.

Accepted Answer

A) True 
 B)False

Question 2

South African Breweries became the second largest brewery in the world as a result of

Accepted Answer

A) distribution-based alliances. 
B) exporting. 
C) technology-based alliances. 
D) acquisitions. 
A) distribution-based alliances. 
B) exporting. 
C) technology-based alliances. 
D) acquisitions.

Question 3

Most franchises in Kazakhstan are supervised by master franchisees operating out of China or Russia.

Accepted Answer

A) True 
 B)False

Question 4

Which is an advantage of utilizing an export agent?

Accepted Answer

A) An agent handles export documentation and shipping tasks. 
B) An agent buys your products and resells them overseas. 
C) A typical agent has good market contacts in most countries in the world. 
D) An agent is necessary to enter markets. 
A) An agent handles export documentation and shipping tasks. 
B) An agent buys your products and resells them overseas. 
C) A typical agent has good market contacts in most countries in the world. 
D) An agent is necessary to enter markets.

Question 5

Tom Miller is deciding which mode of entry to propose to a European car manufacturer thinking of entering the relatively small East African market of Kenya.Which of the following would be least appropriate for such a market?

Accepted Answer

A) Exporting to Kenya utilizing a Kenyan distributor 
B) Exporting to Kenya utilizing a marketing subsidiary 
C) Assembling cars in Kenya for sale there 
D) Establishing an integrated production facility for the Kenyan market 
A) Exporting to Kenya utilizing a Kenyan distributor 
B) Exporting to Kenya utilizing a marketing subsidiary 
C) Assembling cars in Kenya for sale there 
D) Establishing an integrated production facility for the Kenyan market

Question 6

A firm must choose between exporting to a foreign market or opening a marketing subsidiary there.

Accepted Answer

A) True 
 B)False

Question 7

A cultural need to see and feel products stymies

Accepted Answer

A) export consortiums. 
B) exporting via the Internet. 
C) franchising in developing countries. 
D) licensing in developing countries. 
A) export consortiums. 
B) exporting via the Internet. 
C) franchising in developing countries. 
D) licensing in developing countries.

Question 8

Universal University Courses is considering using a licensee for the Saudi Arabian market.Which of the following facts is not a good reason for UUC to license in Saudi Arabia?

Accepted Answer

A) UUC does not want to commit any time or resources to the Saudi market. 
B) Saudi Arabia will never be a major market for UUC. 
C) UUC does not have much money to invest in the Saudi market. 
D) Saudi Arabia is more politically risky than UUC's other markets. 
A) UUC does not want to commit any time or resources to the Saudi market. 
B) Saudi Arabia will never be a major market for UUC. 
C) UUC does not have much money to invest in the Saudi market. 
D) Saudi Arabia is more politically risky than UUC's other markets.

Question 9

Local assembly or compounding is least appropriate for

Accepted Answer

A) clothing. 
B) bread. 
C) automobiles. 
D) pharmaceuticals. 
A) clothing. 
B) bread. 
C) automobiles. 
D) pharmaceuticals.

Question 10

Companies unite to share logistics and promotion costs of entering foreign markets by creating

Accepted Answer

A) import consortiums. 
B) strategic development centers. 
C) export consortiums. 
D) licensing agreements. 
A) import consortiums. 
B) strategic development centers. 
C) export consortiums. 
D) licensing agreements.

Question 11

Most franchising operations in Kazakhstan are supervised by master franchisees operating out of ____ and ____.

Accepted Answer

A) China and Russia 
B) Turkey and Russia 
C) Russia and the United States 
D) Europe and the United States 
A) China and Russia 
B) Turkey and Russia 
C) Russia and the United States 
D) Europe and the United States

Question 12

Latin Shoes has decided to open a marketing subsidiary in Mexico.Now the company will have to

Accepted Answer

A) build a factory in Mexico. 
B) decide how to price,promote,and distribute its shoes in Mexico. 
C) choose a licensee. 
D) register with an export consortium. 
A) build a factory in Mexico. 
B) decide how to price,promote,and distribute its shoes in Mexico. 
C) choose a licensee. 
D) register with an export consortium.

Question 13

A licensee may one day become a competitor of the licenser.

Accepted Answer

A) True 
 B)False

Question 14

Which is an advantage of a marketing subsidiary over an independent distributor?

Accepted Answer

A) A firm has more control over after-sale service. 
B) There are no fixed costs involved. 
C) There are no host government restrictions on establishing marketing subsidiaries. 
D) None of the above. 
A) A firm has more control over after-sale service. 
B) There are no fixed costs involved. 
C) There are no host government restrictions on establishing marketing subsidiaries. 
D) None of the above.

Question 15

A Japanese pharmaceutical company is considering using a licensee for the Venezuelan market.Which of the following facts is not a good reason for the firm to license in Venezuela?

Accepted Answer

A) Venezuela is more politically risky than the firm's other markets. 
B) The firm does not want to commit any time or resources to the Venezuelan market. 
C) Venezuela will never be a major market for the firm. 
D) The firm does not have much money to invest in Venezuela. 
A) Venezuela is more politically risky than the firm's other markets. 
B) The firm does not want to commit any time or resources to the Venezuelan market. 
C) Venezuela will never be a major market for the firm. 
D) The firm does not have much money to invest in Venezuela.

Question 16

U.S.-based franchisers dominate among foreign franchisers in Morocco.

Accepted Answer

A) True 
 B)False

Question 17

Franchisers from ____ are the most common foreign franchisers in Morocco.

Accepted Answer

A) France 
B) Lebanon 
C) Spain 
D) United States 
A) France 
B) Lebanon 
C) Spain 
D) United States

U.S.-based franchisers dominate among foreign franchisers in Mexico.

South African Breweries became the second largest brewery in the world as a result of

Most franchises in Kazakhstan are supervised by master franchisees operating out of China or Russia.

Which is an advantage of utilizing an export agent?

Tom Miller is deciding which mode of entry to propose to a European car manufacturer thinking of entering the relatively small East African market of Kenya.Which of the following would be least appropriate for such a market?

A firm must choose between exporting to a foreign market or opening a marketing subsidiary there.

A cultural need to see and feel products stymies

Universal University Courses is considering using a licensee for the Saudi Arabian market.Which of the following facts is not a good reason for UUC to license in Saudi Arabia?

Local assembly or compounding is least appropriate for

Companies unite to share logistics and promotion costs of entering foreign markets by creating

Most franchising operations in Kazakhstan are supervised by master franchisees operating out of and .

Latin Shoes has decided to open a marketing subsidiary in Mexico.Now the company will have to

A licensee may one day become a competitor of the licenser.

Which is an advantage of a marketing subsidiary over an independent distributor?

A Japanese pharmaceutical company is considering using a licensee for the Venezuelan market.Which of the following facts is not a good reason for the firm to license in Venezuela?

U.S.-based franchisers dominate among foreign franchisers in Morocco.

Franchisers from ____ are the most common foreign franchisers in Morocco.

Introduction to Global Marketing

The Global Economy

Cultural and Social Forces

Political and Regulatory Climate

Global Markets

Global Competitors

Global Marketing Research

Global Market Participation

Global Product Strategies

Global Strategies for Services,Brands,and Social Marketing

Pricing for International and Global Markets

Managing Global Distribution Channels

Global Promotion Strategies

Managing Global Advertising

Organizing for Global Marketing

Filters

Exam 9: Global Market Entry Strategies

U.S.-based franchisers dominate among foreign franchisers in Mexico.

South African Breweries became the second largest brewery in the world as a result of

Most franchises in Kazakhstan are supervised by master franchisees operating out of China or Russia.

Which is an advantage of utilizing an export agent?

Tom Miller is deciding which mode of entry to propose to a European car manufacturer thinking of entering the relatively small East African market of Kenya.Which of the following would be least appropriate for such a market?

A firm must choose between exporting to a foreign market or opening a marketing subsidiary there.

A cultural need to see and feel products stymies

Universal University Courses is considering using a licensee for the Saudi Arabian market.Which of the following facts is not a good reason for UUC to license in Saudi Arabia?

Local assembly or compounding is least appropriate for

Companies unite to share logistics and promotion costs of entering foreign markets by creating

Most franchising operations in Kazakhstan are supervised by master franchisees operating out of ____ and ____.

Latin Shoes has decided to open a marketing subsidiary in Mexico.Now the company will have to

A licensee may one day become a competitor of the licenser.

Which is an advantage of a marketing subsidiary over an independent distributor?

A Japanese pharmaceutical company is considering using a licensee for the Venezuelan market.Which of the following facts is not a good reason for the firm to license in Venezuela?

U.S.-based franchisers dominate among foreign franchisers in Morocco.

Franchisers from ____ are the most common foreign franchisers in Morocco.

Introduction to Global Marketing

The Global Economy

Cultural and Social Forces

Political and Regulatory Climate

Global Markets

Global Competitors

Global Marketing Research

Global Market Participation

Global Product Strategies

Global Strategies for Services,Brands,and Social Marketing

Pricing for International and Global Markets

Managing Global Distribution Channels

Global Promotion Strategies

Managing Global Advertising

Organizing for Global Marketing

Filters

Most franchising operations in Kazakhstan are supervised by master franchisees operating out of and .