Question 1

The United States is home to the greatest number of franchisers.

Accepted Answer

A) True 
 B)False

Question 2

Overseas assembly has been common in which industry?

Accepted Answer

A) Steel 
B) Automobiles 
C) Petroleum 
D) Nail polish 
A) Steel 
B) Automobiles 
C) Petroleum 
D) Nail polish

Question 3

LeBlanc Enterprises produces high-end purses and scarves for women.It is currently exporting to Brazil though several Brazilian distributors.The company now wants to take greater control over the marketing of its products in Brazil.LeBlanc Enterprises should

Accepted Answer

A) join an export consortium. 
B) establish a marketing subsidiary. 
C) employ an export management company. 
D) replace its distributors with local agents. 
A) join an export consortium. 
B) establish a marketing subsidiary. 
C) employ an export management company. 
D) replace its distributors with local agents.

Question 4

Parish Products produces and sells Cajun spice mixes in the United States.The firm is considering expanding to Mexico.This will be its first foreign market.At this point Parish Products should consider

Accepted Answer

A) joining a Mexican export consortium. 
B) replacing its Mexican agent. 
C) employing an export management company. 
D) finding a Mexican joint venture partner. 
A) joining a Mexican export consortium. 
B) replacing its Mexican agent. 
C) employing an export management company. 
D) finding a Mexican joint venture partner.

Question 5

Action Toys is considering entering a new market in Central America and is thinking of establishing a marketing subsidiary.Which of the following facts should be of concern to the firm?

Accepted Answer

A) Local contract manufacturers are difficult to find. 
B) Local licensees are difficult to find. 
C) Local laws require the use of a local agent. 
D) Tariffs on toys are low. 
A) Local contract manufacturers are difficult to find. 
B) Local licensees are difficult to find. 
C) Local laws require the use of a local agent. 
D) Tariffs on toys are low.

Question 6

The agreement between Harvard Business School and Infopro to produce a Chinese version of the prestigious HBR management journal is an example of

Accepted Answer

A) contract manufacturing. 
B) franchising. 
C) a licensing agreement. 
D) an export consortium. 
A) contract manufacturing. 
B) franchising. 
C) a licensing agreement. 
D) an export consortium.

Question 7

Which product is too costly to transport long distances and is therefore a poor choice for export?

Accepted Answer

A) Clothing 
B) Coffee 
C) Shoes 
D) Fresh orange juice 
A) Clothing 
B) Coffee 
C) Shoes 
D) Fresh orange juice

Question 8

A benefit to the firm of establishing a marketing subsidiary in a foreign market is that

Accepted Answer

A) it is always cheaper than using independent local agents. 
B) they are required in most developing countries. 
C) Both a and b 
D) None of the above. 
A) it is always cheaper than using independent local agents. 
B) they are required in most developing countries. 
C) Both a and b 
D) None of the above.

Question 9

Consolidation is the process of expanding business operations through licensing,franchising,or acquisitions.

Accepted Answer

A) True 
 B)False

Question 10

Governments often use anti-trust laws to break up export consortiums.

Accepted Answer

A) True 
 B)False

Question 11

Contract manufacturing is chosen for countries with a high market potential combined with low tariff protection.

Accepted Answer

A) True 
 B)False

Question 12

Acquisition is an attractive strategy when a market is already dominated by established brands and saturated with competitors.

Accepted Answer

A) True 
 B)False

Question 13

SCS Graphics produces and sells stylish computer covers in the United States.The firm is considering expanding to the United Kingdom.This will be its first foreign market.At this point SCS Graphics should consider

Accepted Answer

A) replacing its U.K.agent. 
B) employing an export management company. 
C) finding a U.K.joint venture partner. 
D) joining a U.K.export consortium. 
A) replacing its U.K.agent. 
B) employing an export management company. 
C) finding a U.K.joint venture partner. 
D) joining a U.K.export consortium.

Question 14

Brazil is home to the greatest number of franchisers.

Accepted Answer

A) True 
 B)False

Question 15

Tin City Bicycles has decided to open a marketing subsidiary in Italy.Now the company will have to

Accepted Answer

A) build a factory in Italy. 
B) choose a contract manufacturer. 
C) decide how to price,promote,and distribute its bicycles in Italy. 
D) All of the above 
A) build a factory in Italy. 
B) choose a contract manufacturer. 
C) decide how to price,promote,and distribute its bicycles in Italy. 
D) All of the above

Question 16

ABC Pharmaceuticals is considering entering a new national market in West Africa and is thinking of establishing a marketing subsidiary.Which of the following facts should be of concern to the firm?

Accepted Answer

A) Local laws require the use of a local agent 
B) Local contract manufacturers are difficult to find 
C) Local licensees are difficult to find 
D) Tariffs on pharmaceuticals are low 
A) Local laws require the use of a local agent 
B) Local contract manufacturers are difficult to find 
C) Local licensees are difficult to find 
D) Tariffs on pharmaceuticals are low

Question 17

Marketing subsidiaries are preferred over independent distributors because

Accepted Answer

A) of lower fixed cost to the company. 
B) of government regulations. 
C) of higher tariffs on imports. 
D) they provide better control of after-sale service. 
A) of lower fixed cost to the company. 
B) of government regulations. 
C) of higher tariffs on imports. 
D) they provide better control of after-sale service.

Question 18

Market entry by inviting an outside partner,typically a local firm or individual located in the host market,to share stock ownership in the new unit is known as a(n)____________________.

Accepted Answer

The answer of Market entry by inviting an outside partner,typically...

Question 19

Under a(n)____________________ agreement for local production,a company arranges to have its products manufactured by an independent local company on a contractual basis.

Accepted Answer

contract m

Question 20

Wholly owned subsidiaries are operations in a host country that are fully owned by a foreign parent firm.

Accepted Answer

A) True 
 B)False

The United States is home to the greatest number of franchisers.

Overseas assembly has been common in which industry?

LeBlanc Enterprises produces high-end purses and scarves for women.It is currently exporting to Brazil though several Brazilian distributors.The company now wants to take greater control over the marketing of its products in Brazil.LeBlanc Enterprises should

Parish Products produces and sells Cajun spice mixes in the United States.The firm is considering expanding to Mexico.This will be its first foreign market.At this point Parish Products should consider

Action Toys is considering entering a new market in Central America and is thinking of establishing a marketing subsidiary.Which of the following facts should be of concern to the firm?

The agreement between Harvard Business School and Infopro to produce a Chinese version of the prestigious HBR management journal is an example of

Which product is too costly to transport long distances and is therefore a poor choice for export?

A benefit to the firm of establishing a marketing subsidiary in a foreign market is that

Consolidation is the process of expanding business operations through licensing,franchising,or acquisitions.

Governments often use anti-trust laws to break up export consortiums.

Contract manufacturing is chosen for countries with a high market potential combined with low tariff protection.

Acquisition is an attractive strategy when a market is already dominated by established brands and saturated with competitors.

SCS Graphics produces and sells stylish computer covers in the United States.The firm is considering expanding to the United Kingdom.This will be its first foreign market.At this point SCS Graphics should consider

Brazil is home to the greatest number of franchisers.

Tin City Bicycles has decided to open a marketing subsidiary in Italy.Now the company will have to

ABC Pharmaceuticals is considering entering a new national market in West Africa and is thinking of establishing a marketing subsidiary.Which of the following facts should be of concern to the firm?

Marketing subsidiaries are preferred over independent distributors because

Market entry by inviting an outside partner,typically a local firm or individual located in the host market,to share stock ownership in the new unit is known as a(n)____________________.

Under a(n)____________________ agreement for local production,a company arranges to have its products manufactured by an independent local company on a contractual basis.

Wholly owned subsidiaries are operations in a host country that are fully owned by a foreign parent firm.

Introduction to Global Marketing

The Global Economy

Cultural and Social Forces

Political and Regulatory Climate

Global Markets

Global Competitors

Global Marketing Research

Global Market Participation

Global Product Strategies

Global Strategies for Services,Brands,and Social Marketing

Pricing for International and Global Markets

Managing Global Distribution Channels

Global Promotion Strategies

Managing Global Advertising

Organizing for Global Marketing

Filters

Exam 9: Global Market Entry Strategies

The United States is home to the greatest number of franchisers.

Overseas assembly has been common in which industry?

LeBlanc Enterprises produces high-end purses and scarves for women.It is currently exporting to Brazil though several Brazilian distributors.The company now wants to take greater control over the marketing of its products in Brazil.LeBlanc Enterprises should

Parish Products produces and sells Cajun spice mixes in the United States.The firm is considering expanding to Mexico.This will be its first foreign market.At this point Parish Products should consider

Action Toys is considering entering a new market in Central America and is thinking of establishing a marketing subsidiary.Which of the following facts should be of concern to the firm?

The agreement between Harvard Business School and Infopro to produce a Chinese version of the prestigious HBR management journal is an example of

Which product is too costly to transport long distances and is therefore a poor choice for export?

A benefit to the firm of establishing a marketing subsidiary in a foreign market is that

Consolidation is the process of expanding business operations through licensing,franchising,or acquisitions.

Governments often use anti-trust laws to break up export consortiums.

Contract manufacturing is chosen for countries with a high market potential combined with low tariff protection.

Acquisition is an attractive strategy when a market is already dominated by established brands and saturated with competitors.

SCS Graphics produces and sells stylish computer covers in the United States.The firm is considering expanding to the United Kingdom.This will be its first foreign market.At this point SCS Graphics should consider

Brazil is home to the greatest number of franchisers.

Tin City Bicycles has decided to open a marketing subsidiary in Italy.Now the company will have to

ABC Pharmaceuticals is considering entering a new national market in West Africa and is thinking of establishing a marketing subsidiary.Which of the following facts should be of concern to the firm?

Marketing subsidiaries are preferred over independent distributors because

Market entry by inviting an outside partner,typically a local firm or individual located in the host market,to share stock ownership in the new unit is known as a(n)____________________.

Under a(n)____________________ agreement for local production,a company arranges to have its products manufactured by an independent local company on a contractual basis.

Wholly owned subsidiaries are operations in a host country that are fully owned by a foreign parent firm.

Introduction to Global Marketing

The Global Economy

Cultural and Social Forces

Political and Regulatory Climate

Global Markets

Global Competitors

Global Marketing Research

Global Market Participation

Global Product Strategies

Global Strategies for Services,Brands,and Social Marketing

Pricing for International and Global Markets

Managing Global Distribution Channels

Global Promotion Strategies

Managing Global Advertising

Organizing for Global Marketing

Filters