Question 1

Most franchises in Kazakhstan are supervised by master franchisees operating out of Turkey or Russia.

Accepted Answer

A) True 
 B)False

Question 2

Bakery French Restaurants (BFR)is interested in franchising in Mexico.What advice would you give BFR?

Accepted Answer

A) Franchising is outlawed in Mexico. 
B) Franchising is culturally unacceptable to Mexicans. 
C) Master franchisees often make Latin American markets unprofitable. 
D) Franchising will require BFR to expend time and effort for the Mexican market. 
A) Franchising is outlawed in Mexico. 
B) Franchising is culturally unacceptable to Mexicans. 
C) Master franchisees often make Latin American markets unprofitable. 
D) Franchising will require BFR to expend time and effort for the Mexican market.

Question 3

Tanner Tractors is considering utilizing either a licensee or a contract manufacturer for its tractors in a small West African country.Which of the following would indicate that a contract manufacturer would be the better option?

Accepted Answer

A) Tanner wants to protect itself from political risk. 
B) Tanner wants to control the marketing of its product in the country. 
C) Tanner wants its products to avoid the country's high tariffs. 
D) Tanner wants to take advantage of a local partner's knowledge of the local market. 
A) Tanner wants to protect itself from political risk. 
B) Tanner wants to control the marketing of its product in the country. 
C) Tanner wants its products to avoid the country's high tariffs. 
D) Tanner wants to take advantage of a local partner's knowledge of the local market.

Question 4

A licensing agreement typically

Accepted Answer

A) decreases exposure to political risk for the licensor. 
B) decreases exposure to political risk for the licensee. 
C) Both a and b 
D) None of the above. 
A) decreases exposure to political risk for the licensor. 
B) decreases exposure to political risk for the licensee. 
C) Both a and b 
D) None of the above.

Question 5

A cultural need in ____ and ____ to see and feel products stymies exporting via the Internet.

Accepted Answer

A) Egypt,Mexico 
B) France,Germany 
C) France,Italy 
D) United States,Canada 
A) Egypt,Mexico 
B) France,Germany 
C) France,Italy 
D) United States,Canada

Question 6

French franchisers dominate among foreign franchisers in Morocco.

Accepted Answer

A) True 
 B)False

Question 7

Taiwan Mirrors wants to enter the Vietnamese car mirror market but does not want to become involved itself in producing mirrors in Vietnam.However,the company does want to keep control over the marketing of its mirrors in Vietnam.Taiwan Mirrors should

Accepted Answer

A) license its mirrors in Vietnam. 
B) employ an export management company for Vietnam. 
C) establish a joint venture in Vietnam. 
D) seek a contract manufacturer in Vietnam. 
A) license its mirrors in Vietnam. 
B) employ an export management company for Vietnam. 
C) establish a joint venture in Vietnam. 
D) seek a contract manufacturer in Vietnam.

Question 8

Acquisitions are always successful because they are fair deals and will improve the profitability of the parent company.

Accepted Answer

A) True 
 B)False

Question 9

Bakery French Breads is considering entering a new national market in Central America and is thinking of establishing a marketing subsidiary.Which of the following facts should be of concern to the firm?

Accepted Answer

A) Local contract manufacturers are difficult to find. 
B) Local licensees are difficult to find. 
C) Local laws require the use of a local agent. 
D) None of the above 
A) Local contract manufacturers are difficult to find. 
B) Local licensees are difficult to find. 
C) Local laws require the use of a local agent. 
D) None of the above

Question 10

Legal disputes between licensers and foreign licensees are commonly settled at the International Court at Hague.

Accepted Answer

A) True 
 B)False

Question 11

When re-entering the Chinese market,Dunkin Donuts increased the level of sugar in its pastries.

Accepted Answer

A) True 
 B)False

Question 12

Licensing agreements can involve

Accepted Answer

A) patents. 
B) trademarks. 
C) trade secrets. 
D) All of the above. 
A) patents. 
B) trademarks. 
C) trade secrets. 
D) All of the above.

Question 13

U.S.fast-food chains including McDonald's and Kentucky Fried Chicken expand globally through franchising.

Accepted Answer

A) True 
 B)False

Question 14

Which involves the greatest level of manufacturing commitment by a multinational firm to a market?

Accepted Answer

A) Assembly 
B) Compounding 
C) Full-scale integrated production 
D) Contract manufacturing 
A) Assembly 
B) Compounding 
C) Full-scale integrated production 
D) Contract manufacturing

Question 15

Parallel firms compete illegally.

Accepted Answer

A) True 
 B)False

Question 16

Operating a warehousing operation would be a typical task for a marketing subsidiary.

Accepted Answer

A) True 
 B)False

Question 17

Most franchising operations in Kazakhstan are supervised by master franchisees.

Accepted Answer

A) True 
 B)False

Question 18

Contract manufacturing is preferred in countries

Accepted Answer

A) with lower market potential and high tariffs. 
B) with high market potential. 
C) where there is a need to defend market position. 
D) with low market potential and low tariffs. 
A) with lower market potential and high tariffs. 
B) with high market potential. 
C) where there is a need to defend market position. 
D) with low market potential and low tariffs.

Question 19

Western Electronics has decided to open a marketing subsidiary to sell cash registers in a small Central American country.Now the company will have to

Accepted Answer

A) find a local partner. 
B) choose a contract manufacturer. 
C) decide how to price,promote,and distribute its cash registers in the local market. 
D) All of the above 
A) find a local partner. 
B) choose a contract manufacturer. 
C) decide how to price,promote,and distribute its cash registers in the local market. 
D) All of the above

Question 20

Market entry through acquisitions is an attractive option when

Accepted Answer

A) a market is saturated with competitors. 
B) there is no competition in the market. 
C) a company is an early entrant into the market. 
D) high inflation exists in the market. 
A) a market is saturated with competitors. 
B) there is no competition in the market. 
C) a company is an early entrant into the market. 
D) high inflation exists in the market.

Most franchises in Kazakhstan are supervised by master franchisees operating out of Turkey or Russia.

Bakery French Restaurants (BFR)is interested in franchising in Mexico.What advice would you give BFR?

Tanner Tractors is considering utilizing either a licensee or a contract manufacturer for its tractors in a small West African country.Which of the following would indicate that a contract manufacturer would be the better option?

A licensing agreement typically

A cultural need in and to see and feel products stymies exporting via the Internet.

French franchisers dominate among foreign franchisers in Morocco.

Taiwan Mirrors wants to enter the Vietnamese car mirror market but does not want to become involved itself in producing mirrors in Vietnam.However,the company does want to keep control over the marketing of its mirrors in Vietnam.Taiwan Mirrors should

Acquisitions are always successful because they are fair deals and will improve the profitability of the parent company.

Bakery French Breads is considering entering a new national market in Central America and is thinking of establishing a marketing subsidiary.Which of the following facts should be of concern to the firm?

Legal disputes between licensers and foreign licensees are commonly settled at the International Court at Hague.

When re-entering the Chinese market,Dunkin Donuts increased the level of sugar in its pastries.

Licensing agreements can involve

U.S.fast-food chains including McDonald's and Kentucky Fried Chicken expand globally through franchising.

Which involves the greatest level of manufacturing commitment by a multinational firm to a market?

Parallel firms compete illegally.

Operating a warehousing operation would be a typical task for a marketing subsidiary.

Most franchising operations in Kazakhstan are supervised by master franchisees.

Contract manufacturing is preferred in countries

Western Electronics has decided to open a marketing subsidiary to sell cash registers in a small Central American country.Now the company will have to

Market entry through acquisitions is an attractive option when

Introduction to Global Marketing

The Global Economy

Cultural and Social Forces

Political and Regulatory Climate

Global Markets

Global Competitors

Global Marketing Research

Global Market Participation

Global Product Strategies

Global Strategies for Services,Brands,and Social Marketing

Pricing for International and Global Markets

Managing Global Distribution Channels

Global Promotion Strategies

Managing Global Advertising

Organizing for Global Marketing

Filters

Exam 9: Global Market Entry Strategies

Most franchises in Kazakhstan are supervised by master franchisees operating out of Turkey or Russia.

Bakery French Restaurants (BFR)is interested in franchising in Mexico.What advice would you give BFR?

Tanner Tractors is considering utilizing either a licensee or a contract manufacturer for its tractors in a small West African country.Which of the following would indicate that a contract manufacturer would be the better option?

A licensing agreement typically

A cultural need in ____ and ____ to see and feel products stymies exporting via the Internet.

French franchisers dominate among foreign franchisers in Morocco.

Taiwan Mirrors wants to enter the Vietnamese car mirror market but does not want to become involved itself in producing mirrors in Vietnam.However,the company does want to keep control over the marketing of its mirrors in Vietnam.Taiwan Mirrors should

Acquisitions are always successful because they are fair deals and will improve the profitability of the parent company.

Bakery French Breads is considering entering a new national market in Central America and is thinking of establishing a marketing subsidiary.Which of the following facts should be of concern to the firm?

Legal disputes between licensers and foreign licensees are commonly settled at the International Court at Hague.

When re-entering the Chinese market,Dunkin Donuts increased the level of sugar in its pastries.

Licensing agreements can involve

U.S.fast-food chains including McDonald's and Kentucky Fried Chicken expand globally through franchising.

Which involves the greatest level of manufacturing commitment by a multinational firm to a market?

Parallel firms compete illegally.

Operating a warehousing operation would be a typical task for a marketing subsidiary.

Most franchising operations in Kazakhstan are supervised by master franchisees.

Contract manufacturing is preferred in countries

Western Electronics has decided to open a marketing subsidiary to sell cash registers in a small Central American country.Now the company will have to

Market entry through acquisitions is an attractive option when

Introduction to Global Marketing

The Global Economy

Cultural and Social Forces

Political and Regulatory Climate

Global Markets

Global Competitors

Global Marketing Research

Global Market Participation

Global Product Strategies

Global Strategies for Services,Brands,and Social Marketing

Pricing for International and Global Markets

Managing Global Distribution Channels

Global Promotion Strategies

Managing Global Advertising

Organizing for Global Marketing

Filters

A cultural need in and to see and feel products stymies exporting via the Internet.