Question 1

The main advantage for a born-global firm over a traditional firm is

Accepted Answer

A) it has extensive market knowledge. 
B) it can adopt a global organizational structure early. 
C) its well-trained and experienced managers. 
D) None of the above. 
A) it has extensive market knowledge. 
B) it can adopt a global organizational structure early. 
C) its well-trained and experienced managers. 
D) None of the above.

Question 2

____ firms give local subsidiaries great leeway to develop and to implement their own strategies.

Accepted Answer

A) Ethnocentric 
B) French 
C) Polycentric 
D) Global 
A) Ethnocentric 
B) French 
C) Polycentric 
D) Global

Question 3

A task force called a(n)____________________ may be assigned a global mandate.

Accepted Answer

The answer of A task force called a(n)____________________ may be...

Question 4

ABC Autos has recently changed from a functional organization to a regional one.What benefits should ABC realize from this change?

Accepted Answer

A) Decreased marketing costs 
B) Decreased production costs 
C) Both a and b 
D) Closer contact with distributors and customers 
A) Decreased marketing costs 
B) Decreased production costs 
C) Both a and b 
D) Closer contact with distributors and customers

Question 5

Texas Taffy is developing a new Southwest-flavor line of candy for simultaneous launch in Mexico and the United States.Managers from both its U.S.headquarters and its Mexican subsidiary are involved in product development for this line.Texas Taffy most likely adheres to which orientation?

Accepted Answer

A) Ethnocentric 
B) Polycentric 
C) Geocentric 
D) Product 
A) Ethnocentric 
B) Polycentric 
C) Geocentric 
D) Product

Question 6

Some polycentric firms have a national focus,and some have a regional focus.

Accepted Answer

A) True 
 B)False

Question 7

The United States,Britain,and Australia can be grouped together in a regional organizational structure because English is the first language in all of these countries.

Accepted Answer

A) True 
 B)False

Question 8

Power struggles are a common problem when matrix structures are introduced within a global firm.

Accepted Answer

A) True 
 B)False

Question 9

Some polycentric firms have a regional rather than a national focus.

Accepted Answer

A) True 
 B)False

Question 10

A product organizational structure is suited for companies

Accepted Answer

A) that have several unrelated product lines. 
B) with homogeneous product lines. 
C) targeting similar markets. 
D) that have production in only one country. 
A) that have several unrelated product lines. 
B) with homogeneous product lines. 
C) targeting similar markets. 
D) that have production in only one country.

Question 11

Effective communication systems are needed for global strategies that require standardization and coordination across borders.

Accepted Answer

A) True 
 B)False

Question 12

An export department is appropriate when international sales account for 1 to 10 percent of a firm's total sales.

Accepted Answer

A) True 
 B)False

Question 13

If headquarters tells its foreign subsidiaries what to do and solicits little input,it is said to be

Accepted Answer

A) ethnocentric. 
B) multinational. 
C) polycentric. 
D) geocentric. 
A) ethnocentric. 
B) multinational. 
C) polycentric. 
D) geocentric.

Question 14

Oil services company Halliburton moved its global headquarters from Houston to Dubai to be closer to its Middle East business.

Accepted Answer

A) True 
 B)False

Question 15

The volume of international sales does not affect the organizational structure of a firm.

Accepted Answer

A) True 
 B)False

Question 16

French Bakery Breads believes that every national market is unique in terms of competition and consumer behavior and a local national is the best choice to run a subsidiary and make its key marketing decisions.French Bakery Breads most likely adheres to which orientation?

Accepted Answer

A) Ethnocentric 
B) Polycentric 
C) Geocentric 
D) Global 
A) Ethnocentric 
B) Polycentric 
C) Geocentric 
D) Global

Question 17

MabHill realizes 50 percent of its sales in the EU where it also has one production facility.The other 50 percent of sales come from NAFTA countries where it also has one production facility.Which organization do you suggest for the firm?

Accepted Answer

A) Production-based 
B) Global product 
C) Regional 
D) Functional 
A) Production-based 
B) Global product 
C) Regional 
D) Functional

Question 18

Time zones can be an external force that determine how global organizations are managed.

Accepted Answer

A) True 
 B)False

Question 19

For many years Swiss Pharmaceuticals centralized decision-making in Zurich,and Swiss managers made virtually all major decisions for the company's 64 foreign subsidiaries.Decision-making is still centralized,but subsidiaries are closely involved in global product development and global theme advertising campaigns.The firm's orientation has changed from

Accepted Answer

A) geocentric to global. 
B) polycentric to ethnocentric. 
C) ethnocentric to geocentric. 
D) No change has occurred. 
A) geocentric to global. 
B) polycentric to ethnocentric. 
C) ethnocentric to geocentric. 
D) No change has occurred.

Question 20

Changing a firm's mission statement can result in organizational change.

Accepted Answer

A) True 
 B)False

The main advantage for a born-global firm over a traditional firm is

____ firms give local subsidiaries great leeway to develop and to implement their own strategies.

A task force called a(n)____________________ may be assigned a global mandate.

ABC Autos has recently changed from a functional organization to a regional one.What benefits should ABC realize from this change?

Texas Taffy is developing a new Southwest-flavor line of candy for simultaneous launch in Mexico and the United States.Managers from both its U.S.headquarters and its Mexican subsidiary are involved in product development for this line.Texas Taffy most likely adheres to which orientation?

Some polycentric firms have a national focus,and some have a regional focus.

The United States,Britain,and Australia can be grouped together in a regional organizational structure because English is the first language in all of these countries.

Power struggles are a common problem when matrix structures are introduced within a global firm.

Some polycentric firms have a regional rather than a national focus.

A product organizational structure is suited for companies

Effective communication systems are needed for global strategies that require standardization and coordination across borders.

An export department is appropriate when international sales account for 1 to 10 percent of a firm's total sales.

If headquarters tells its foreign subsidiaries what to do and solicits little input,it is said to be

Oil services company Halliburton moved its global headquarters from Houston to Dubai to be closer to its Middle East business.

The volume of international sales does not affect the organizational structure of a firm.

French Bakery Breads believes that every national market is unique in terms of competition and consumer behavior and a local national is the best choice to run a subsidiary and make its key marketing decisions.French Bakery Breads most likely adheres to which orientation?

MabHill realizes 50 percent of its sales in the EU where it also has one production facility.The other 50 percent of sales come from NAFTA countries where it also has one production facility.Which organization do you suggest for the firm?

Time zones can be an external force that determine how global organizations are managed.

Changing a firm's mission statement can result in organizational change.

Introduction to Global Marketing

The Global Economy

Cultural and Social Forces

Political and Regulatory Climate

Global Markets

Global Competitors

Global Marketing Research

Global Market Participation

Global Market Entry Strategies

Global Product Strategies

Global Strategies for Services,Brands,and Social Marketing

Pricing for International and Global Markets

Managing Global Distribution Channels

Global Promotion Strategies

Managing Global Advertising

Filters

Exam 16: Organizing for Global Marketing

The main advantage for a born-global firm over a traditional firm is

____ firms give local subsidiaries great leeway to develop and to implement their own strategies.

A task force called a(n)____________________ may be assigned a global mandate.

ABC Autos has recently changed from a functional organization to a regional one.What benefits should ABC realize from this change?

Texas Taffy is developing a new Southwest-flavor line of candy for simultaneous launch in Mexico and the United States.Managers from both its U.S.headquarters and its Mexican subsidiary are involved in product development for this line.Texas Taffy most likely adheres to which orientation?

Some polycentric firms have a national focus,and some have a regional focus.

The United States,Britain,and Australia can be grouped together in a regional organizational structure because English is the first language in all of these countries.

Power struggles are a common problem when matrix structures are introduced within a global firm.

Some polycentric firms have a regional rather than a national focus.

A product organizational structure is suited for companies

Effective communication systems are needed for global strategies that require standardization and coordination across borders.

An export department is appropriate when international sales account for 1 to 10 percent of a firm's total sales.

If headquarters tells its foreign subsidiaries what to do and solicits little input,it is said to be

Oil services company Halliburton moved its global headquarters from Houston to Dubai to be closer to its Middle East business.

The volume of international sales does not affect the organizational structure of a firm.

French Bakery Breads believes that every national market is unique in terms of competition and consumer behavior and a local national is the best choice to run a subsidiary and make its key marketing decisions.French Bakery Breads most likely adheres to which orientation?

MabHill realizes 50 percent of its sales in the EU where it also has one production facility.The other 50 percent of sales come from NAFTA countries where it also has one production facility.Which organization do you suggest for the firm?

Time zones can be an external force that determine how global organizations are managed.

Changing a firm's mission statement can result in organizational change.

Introduction to Global Marketing

The Global Economy

Cultural and Social Forces

Political and Regulatory Climate

Global Markets

Global Competitors

Global Marketing Research

Global Market Participation

Global Market Entry Strategies

Global Product Strategies

Global Strategies for Services,Brands,and Social Marketing

Pricing for International and Global Markets

Managing Global Distribution Channels

Global Promotion Strategies

Managing Global Advertising

Filters