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For Many Years Swiss Pharmaceuticals Centralized Decision-Making in Zurich,and Swiss

Question 99

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For many years Swiss Pharmaceuticals centralized decision-making in Zurich,and Swiss managers made virtually all major decisions for the company's 64 foreign subsidiaries.Decision-making is still centralized,but subsidiaries are closely involved in global product development and global theme advertising campaigns.The firm's orientation has changed from


A) geocentric to global.
B) polycentric to ethnocentric.
C) ethnocentric to geocentric.
D) No change has occurred.

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