Multiple Choice
For many years Swiss Pharmaceuticals centralized decision-making in Zurich,and Swiss managers made virtually all major decisions for the company's 64 foreign subsidiaries.Decision-making is still centralized,but subsidiaries are closely involved in global product development and global theme advertising campaigns.The firm's orientation has changed from
A) geocentric to global.
B) polycentric to ethnocentric.
C) ethnocentric to geocentric.
D) No change has occurred.
Correct Answer:

Verified
Correct Answer:
Verified
Q90: A product organizational structure is suited for
Q91: Effective communication systems are needed for global
Q92: An export department is appropriate when international
Q93: If headquarters tells its foreign subsidiaries what
Q94: Oil services company Halliburton moved its global
Q95: The volume of international sales does not
Q96: French Bakery Breads believes that every national
Q97: MabHill realizes 50 percent of its sales
Q98: Time zones can be an external force
Q100: Changing a firm's mission statement can result