Exam 7: Global Marketing Research

Which of the following type(s)of research is done to provide insight into a company's distribution decisions?

Quota sampling would be appropriate for

The research method that focuses on understanding each local context from its own cultural frame of reference is called the ____________________ approach.

It Saudi Arabia,mixed-gender focus groups are prohibited,but in Egypt they are recommended.

Proctor & Gamble is thinking about bringing a new detergent product to the Ukrainian market.They ask Ipsos,their marketing research supplier,to determine the size of the market and the clothes-washing needs of Ukrainian consumers by conducting a national consumer telephone survey.Ipsos has been asked to conduct a(n)____ study based on ____ research.

Yoshinoya,a Japanese fast-food company,is preparing to open its first location in Canada.Yoshinoya has been operating in the United States for several years.They know that on average,a new location in the United States yields approximately $850,000 per year in annual sales.They estimate that the new Canadian location will yield about 1/10 less in annual sales since Canada's GNP is about 1/10 of the GNP of the United States.This is an example of which type of inferential market assessment analysis?

Shuifen,or "water content," refers to ____ in China.

Telephone interviews are common means of primary research in

The emic research approach assumes that a research question developed in one culture can be more or less translated for use in another cultural context.The main benefit of using secondary data is its cross-cultural comparability.

Concept tests and test marketing are some of the types of research that are conducted to gain insights into a company's product policy.

One of the shortcomings associated with the use of secondary data is

Shuifen is a type of focus group technique common in China.

Quota sampling would be appropriate for Hong Kong and India.

International trade fairs are good places to

Gretchen Renner acquires a list of all Turkish textile exporters in Istanbul from the Textile Association of Istanbul.She uses this list to draw a random sample.Each exporter in the sample is asked to participate in a face-to-face survey.Gretchen's list is also known as a(n)____.

In which countries are mixed-gender focus groups problematic?

In which country would a global marketer most likely have difficulty collecting secondary data?

Anna Vischtung,who is fluent in German and English,composes the survey in English (version A).She hires a first translator to translate the survey from English to German (version B).She hires another translator to translate the document from German back into English (version C).She then compares the two English versions (version A and version C).Anna has conducted a(n)____ translation.

Uncertainty about data accuracy,lack of data comparability,and unavailability of necessary data are all problems with ____ data.

To assess clients worldwide and to ensure products and services are designed with clients in mind,marketing information systems should be