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    Exam 7: Global Marketing Research
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    Comparability of Studies Across Cultures Can Be Made Difficult Due
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Comparability of Studies Across Cultures Can Be Made Difficult Due

Question 17

Question 17

Multiple Choice

Comparability of studies across cultures can be made difficult due to respondents trying to guess the answer the interviewer wants to hear.This leads to what kind of bias?


A) Scalar bias
B) Metric bias
C) Courtesy bias
D) Guess bias

Correct Answer:

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