Question 1

Foreign manufacturers often find themselves at a disadvantage due to local manufacturers because ____.

Accepted Answer

A) consumers have more confidence that a local supplier will accept a return or fix a product if something goes wrong with it 
B) consumers prefer the modular approaches commonly used by local manufacturers 
C) consumers are aware that foreign companies are always in the introductory phase of the product life cycle 
D) consumers worry that foreign companies come from lead markets 
A) consumers have more confidence that a local supplier will accept a return or fix a product if something goes wrong with it 
B) consumers prefer the modular approaches commonly used by local manufacturers 
C) consumers are aware that foreign companies are always in the introductory phase of the product life cycle 
D) consumers worry that foreign companies come from lead markets

Question 2

Which adaptation was NOT made to an Arabized version of The Simpsons?

Accepted Answer

A) Homer didn't frequent bars 
B) Homer didn't eat bacon 
C) Homer drank soft drinks 
D) Bart became a more respectful son 
A) Homer didn't frequent bars 
B) Homer didn't eat bacon 
C) Homer drank soft drinks 
D) Bart became a more respectful son

Question 3

When firms buy out other firms for their new technology or products,it is known as a(n)____________________ strategy.

Accepted Answer

The answer of When firms buy out other firms for...

Question 4

As a source for new products,Indian software companies have acquired software companies in the United States.

Accepted Answer

A) True 
 B)False

Question 5

ISO 14000 is a generic management system standard concerned with

Accepted Answer

A) quality assurance. 
B) military management. 
C) transportation management. 
D) environmental management. 
A) quality assurance. 
B) military management. 
C) transportation management. 
D) environmental management.

Question 6

GlobalNOW!,a Canadian consumer packaged goods company,decides to change its sugar packaging for the Japanese market.Their standard black and white package was changed to a red and white package for the Japanese market.This is an example of a ____.

Accepted Answer

A) modular product adaptation 
B) product adaptation due to cultural differences 
C) consortium approach to exporting 
D) mandatory product adaptation 
A) modular product adaptation 
B) product adaptation due to cultural differences 
C) consortium approach to exporting 
D) mandatory product adaptation

Question 7

Which of the following qualifies as a generic management system standard?

Accepted Answer

A) ISO 9000 
B) ISO 14000 
C) Both a and b 
D) None of the above 
A) ISO 9000 
B) ISO 14000 
C) Both a and b 
D) None of the above

Question 8

Unless they are in a lead market,foreign subsidiaries do not become involved in research and development.

Accepted Answer

A) True 
 B)False

Question 9

The global core of a product is the

Accepted Answer

A) triad markets. 
B) major markets where the product is sold. 
C) markets involved in a global roll-out. 
D) percent of the product that is standardized worldwide. 
A) triad markets. 
B) major markets where the product is sold. 
C) markets involved in a global roll-out. 
D) percent of the product that is standardized worldwide.

Question 10

Multinational companies set up research and development facilities in many markets to

Accepted Answer

A) utilize the scientific talent in that country. 
B) observe developments and estimate demand. 
C) manage political risk. 
D) Both a and b 
A) utilize the scientific talent in that country. 
B) observe developments and estimate demand. 
C) manage political risk. 
D) Both a and b

Question 11

Which is not a benefit of standardization of products?

Accepted Answer

A) Fast global roll-outs are possible. 
B) Consumer perceptions of a global brand may be enhanced. 
C) Product costs may be decreased by varying local inputs. 
D) Lower input costs may be achieved through volume purchasing. 
A) Fast global roll-outs are possible. 
B) Consumer perceptions of a global brand may be enhanced. 
C) Product costs may be decreased by varying local inputs. 
D) Lower input costs may be achieved through volume purchasing.

Question 12

Incompatible national standards aid in globalization of the product.

Accepted Answer

A) True 
 B)False

Question 13

Products that contain standard modules that can be easily connected with other standard modules are said to have a(n)____ design.

Accepted Answer

A) insular 
B) modular 
C) variable 
D) standardized 
A) insular 
B) modular 
C) variable 
D) standardized

Question 14

Philips' UK subsidiary developed the teletext sets,those that allow for simultaneous text transmission for the hearing impaired during television broadcasting.The subsidiary now is responsible for the company's development,manufacture,and marketing of the teletext product on a companywide basis.Philips' UK subsidiary is playing the ____ role in the company's product development process.

Accepted Answer

A) implementer 
B) contributor 
C) strategic leader 
D) hub and spoke 
A) implementer 
B) contributor 
C) strategic leader 
D) hub and spoke

Question 15

Product warranty has to be decided on a country-by-country basis based on usage,maintenance,and level of sophistication.

Accepted Answer

A) True 
 B)False

Question 16

A modularized approach for products is widely used in which of the following industries?

Accepted Answer

A) Cosmetics 
B) Automobile 
C) Fishing 
D) Tourism 
A) Cosmetics 
B) Automobile 
C) Fishing 
D) Tourism

Question 17

Typically,appliances designed for the Japanese market are ____ compared to those designed for the U.S.market.

Accepted Answer

A) larger 
B) smaller 
C) more colorful 
D) less colorful 
A) larger 
B) smaller 
C) more colorful 
D) less colorful

Question 18

French,British,and German aircraft producers formed Airbus,this alliance allows member companies to effectively share technology and research and development for competitive advantage.The new product development strategy employed by these European aircraft producers is known as the ____ approach.

Accepted Answer

A) collectivist 
B) license 
C) concept test 
D) consortium 
A) collectivist 
B) license 
C) concept test 
D) consortium

Question 19

Licensing of foreign technology is a good option for companies

Accepted Answer

A) in a lead market. 
B) that have limited funds for R&D. 
C) in markets with high inflation rates. 
D) in markets with exchange rate fluctuations. 
A) in a lead market. 
B) that have limited funds for R&D. 
C) in markets with high inflation rates. 
D) in markets with exchange rate fluctuations.

Question 20

Motion pictures are reaching foreign markets later than they used to because of the decision by studios to translate them into many foreign languages.

Accepted Answer

A) True 
 B)False

Foreign manufacturers often find themselves at a disadvantage due to local manufacturers because ____.

Which adaptation was NOT made to an Arabized version of The Simpsons?

When firms buy out other firms for their new technology or products,it is known as a(n)____________________ strategy.

As a source for new products,Indian software companies have acquired software companies in the United States.

ISO 14000 is a generic management system standard concerned with

GlobalNOW!,a Canadian consumer packaged goods company,decides to change its sugar packaging for the Japanese market.Their standard black and white package was changed to a red and white package for the Japanese market.This is an example of a ____.

Which of the following qualifies as a generic management system standard?

Unless they are in a lead market,foreign subsidiaries do not become involved in research and development.

The global core of a product is the

Multinational companies set up research and development facilities in many markets to

Which is not a benefit of standardization of products?

Incompatible national standards aid in globalization of the product.

Products that contain standard modules that can be easily connected with other standard modules are said to have a(n)____ design.

Product warranty has to be decided on a country-by-country basis based on usage,maintenance,and level of sophistication.

A modularized approach for products is widely used in which of the following industries?

Typically,appliances designed for the Japanese market are ____ compared to those designed for the U.S.market.

French,British,and German aircraft producers formed Airbus,this alliance allows member companies to effectively share technology and research and development for competitive advantage.The new product development strategy employed by these European aircraft producers is known as the ____ approach.

Licensing of foreign technology is a good option for companies

Motion pictures are reaching foreign markets later than they used to because of the decision by studios to translate them into many foreign languages.

Introduction to Global Marketing

The Global Economy

Cultural and Social Forces

Political and Regulatory Climate

Global Markets

Global Competitors

Global Marketing Research

Global Market Participation

Global Market Entry Strategies

Global Strategies for Services,Brands,and Social Marketing

Pricing for International and Global Markets

Managing Global Distribution Channels

Global Promotion Strategies

Managing Global Advertising

Organizing for Global Marketing

Filters

Exam 10: Global Product Strategies

Foreign manufacturers often find themselves at a disadvantage due to local manufacturers because ____.

Which adaptation was NOT made to an Arabized version of The Simpsons?

When firms buy out other firms for their new technology or products,it is known as a(n)____________________ strategy.

As a source for new products,Indian software companies have acquired software companies in the United States.

ISO 14000 is a generic management system standard concerned with

GlobalNOW!,a Canadian consumer packaged goods company,decides to change its sugar packaging for the Japanese market.Their standard black and white package was changed to a red and white package for the Japanese market.This is an example of a ____.

Which of the following qualifies as a generic management system standard?

Unless they are in a lead market,foreign subsidiaries do not become involved in research and development.

The global core of a product is the

Multinational companies set up research and development facilities in many markets to

Which is not a benefit of standardization of products?

Incompatible national standards aid in globalization of the product.

Products that contain standard modules that can be easily connected with other standard modules are said to have a(n)____ design.

Product warranty has to be decided on a country-by-country basis based on usage,maintenance,and level of sophistication.

A modularized approach for products is widely used in which of the following industries?

Typically,appliances designed for the Japanese market are ____ compared to those designed for the U.S.market.

French,British,and German aircraft producers formed Airbus,this alliance allows member companies to effectively share technology and research and development for competitive advantage.The new product development strategy employed by these European aircraft producers is known as the ____ approach.

Licensing of foreign technology is a good option for companies

Motion pictures are reaching foreign markets later than they used to because of the decision by studios to translate them into many foreign languages.

Introduction to Global Marketing

The Global Economy

Cultural and Social Forces

Political and Regulatory Climate

Global Markets

Global Competitors

Global Marketing Research

Global Market Participation

Global Market Entry Strategies

Global Strategies for Services,Brands,and Social Marketing

Pricing for International and Global Markets

Managing Global Distribution Channels

Global Promotion Strategies

Managing Global Advertising

Organizing for Global Marketing

Filters