Question 1

Concept testing is done only in domestic markets.

Accepted Answer

A) True 
 B)False

Question 2

The movie "How the Grinch Stole Christmas" is an example of a(n)____ product.

Accepted Answer

A) standardized 
B) adapted 
C) global 
D) universal 
A) standardized 
B) adapted 
C) global 
D) universal

Question 3

Wal-Mart decides to sell the same jeans in all its retail locations throughout the world.Which of the following is a benefit of this decision to standardize this product line?

Accepted Answer

A) Lower costs of manufacturing due to economies of scale 
B) Decreased product costs due to varying local inputs 
C) Greater sales revenues attained by responding to local cultural preferences 
D) All of the above 
A) Lower costs of manufacturing due to economies of scale 
B) Decreased product costs due to varying local inputs 
C) Greater sales revenues attained by responding to local cultural preferences 
D) All of the above

Question 4

Cultural adaptations are usually ____ adaptations.

Accepted Answer

A) discretionary 
B) heterogeneous 
C) mandatory 
D) modular 
A) discretionary 
B) heterogeneous 
C) mandatory 
D) modular

Question 5

China now ranks number 1 in patent applications.

Accepted Answer

A) True 
 B)False

Question 6

You should always test market a product in the country where it will be launched.

Accepted Answer

A) True 
 B)False

Question 7

Increasingly,multinational corporations test market a single new product in

Accepted Answer

A) the home market only. 
B) one or two countries. 
C) between 20 and 30 countries. 
D) more than one hundred countries. 
A) the home market only. 
B) one or two countries. 
C) between 20 and 30 countries. 
D) more than one hundred countries.

Question 8

A highly competent subsidiary in a market of strategic importance that is responsible for developing a new range of products to be used by the entire company is a(n)____________________.

Accepted Answer

The answer of A highly competent subsidiary in a market...

Question 9

China now ranks number 2 in patent applications.

Accepted Answer

A) True 
 B)False

Question 10

Companies often acquire other companies to

Accepted Answer

A) gain access to new technologies. 
B) hide their losses. 
C) hide their profits. 
D) None of the above. 
A) gain access to new technologies. 
B) hide their losses. 
C) hide their profits. 
D) None of the above.

Question 11

To share the huge cost of developing new products,some companies have established or joined ____ where member firms join in a working relationship without forming a new entity.

Accepted Answer

A) acquisitions 
B) mergers 
C) joint ventures 
D) consortiums 
A) acquisitions 
B) mergers 
C) joint ventures 
D) consortiums

Question 12

Estée Lauder,a global cosmetics and skin care company,decides to standardize its cosmetics throughout the world.Which of the following is a benefit of this decision to standardize these product lines?

Accepted Answer

A) Decreased product costs due to varying local inputs 
B) Fast global product rollouts 
C) Greater sales revenues attained by responding to local cultural preferences 
D) All of the above 
A) Decreased product costs due to varying local inputs 
B) Fast global product rollouts 
C) Greater sales revenues attained by responding to local cultural preferences 
D) All of the above

Question 13

Even when other design features require no modification,product size and dimensions may need adaptation based on local preferences and laws.

Accepted Answer

A) True 
 B)False

Question 14

GM produces ____;its production process seeks to standardize as much as possible those areas involving common components or part.

Accepted Answer

A) heterogeneous products 
B) global products 
C) international products 
D) multi-domestic products 
A) heterogeneous products 
B) global products 
C) international products 
D) multi-domestic products

Question 15

Japanese companies have often licensed technologies from lead markets.

Accepted Answer

A) True 
 B)False

Question 16

ISO 9000 ensures that an organization can consistently deliver a product or service that satisfies customers' requirements because the company follows a state-of-the-art environmental management system.

Accepted Answer

A) True 
 B)False

Question 17

Global products are those

Accepted Answer

A) whose design is fully adapted for each market. 
B) whose design is fully standardized. 
C) that have a portion of their design standardized and the rest is adapted. 
D) None of the above. 
A) whose design is fully adapted for each market. 
B) whose design is fully standardized. 
C) that have a portion of their design standardized and the rest is adapted. 
D) None of the above.

Question 18

GM cars designed using combinations of components from different body modules and major mechanical components are an example of a(n)____________________ approach.

Accepted Answer

The answer of GM cars designed using combinations of components...

Question 19

For a new product launch in the United States,test marketing should be done in

Accepted Answer

A) only the United States. 
B) the United States or Canada. 
C) all major markets where the product will eventually be sold. 
D) Brazil. 
A) only the United States. 
B) the United States or Canada. 
C) all major markets where the product will eventually be sold. 
D) Brazil.

Question 20

At the concept-testing stage,products only need to be tested in the home market.

Accepted Answer

A) True 
 B)False

Concept testing is done only in domestic markets.

The movie "How the Grinch Stole Christmas" is an example of a(n)____ product.

Wal-Mart decides to sell the same jeans in all its retail locations throughout the world.Which of the following is a benefit of this decision to standardize this product line?

Cultural adaptations are usually ____ adaptations.

China now ranks number 1 in patent applications.

You should always test market a product in the country where it will be launched.

Increasingly,multinational corporations test market a single new product in

A highly competent subsidiary in a market of strategic importance that is responsible for developing a new range of products to be used by the entire company is a(n)____________________.

China now ranks number 2 in patent applications.

Companies often acquire other companies to

To share the huge cost of developing new products,some companies have established or joined ____ where member firms join in a working relationship without forming a new entity.

Estée Lauder,a global cosmetics and skin care company,decides to standardize its cosmetics throughout the world.Which of the following is a benefit of this decision to standardize these product lines?

Even when other design features require no modification,product size and dimensions may need adaptation based on local preferences and laws.

GM produces ____;its production process seeks to standardize as much as possible those areas involving common components or part.

Japanese companies have often licensed technologies from lead markets.

ISO 9000 ensures that an organization can consistently deliver a product or service that satisfies customers' requirements because the company follows a state-of-the-art environmental management system.

Global products are those

GM cars designed using combinations of components from different body modules and major mechanical components are an example of a(n)____________________ approach.

For a new product launch in the United States,test marketing should be done in

At the concept-testing stage,products only need to be tested in the home market.

Introduction to Global Marketing

The Global Economy

Cultural and Social Forces

Political and Regulatory Climate

Global Markets

Global Competitors

Global Marketing Research

Global Market Participation

Global Market Entry Strategies

Global Strategies for Services,Brands,and Social Marketing

Pricing for International and Global Markets

Managing Global Distribution Channels

Global Promotion Strategies

Managing Global Advertising

Organizing for Global Marketing

Filters

Exam 10: Global Product Strategies

Concept testing is done only in domestic markets.

The movie "How the Grinch Stole Christmas" is an example of a(n)____ product.

Wal-Mart decides to sell the same jeans in all its retail locations throughout the world.Which of the following is a benefit of this decision to standardize this product line?

Cultural adaptations are usually ____ adaptations.

China now ranks number 1 in patent applications.

You should always test market a product in the country where it will be launched.

Increasingly,multinational corporations test market a single new product in

A highly competent subsidiary in a market of strategic importance that is responsible for developing a new range of products to be used by the entire company is a(n)____________________.

China now ranks number 2 in patent applications.

Companies often acquire other companies to

To share the huge cost of developing new products,some companies have established or joined ____ where member firms join in a working relationship without forming a new entity.

Estée Lauder,a global cosmetics and skin care company,decides to standardize its cosmetics throughout the world.Which of the following is a benefit of this decision to standardize these product lines?

Even when other design features require no modification,product size and dimensions may need adaptation based on local preferences and laws.

GM produces ____;its production process seeks to standardize as much as possible those areas involving common components or part.

Japanese companies have often licensed technologies from lead markets.

ISO 9000 ensures that an organization can consistently deliver a product or service that satisfies customers' requirements because the company follows a state-of-the-art environmental management system.

Global products are those

GM cars designed using combinations of components from different body modules and major mechanical components are an example of a(n)____________________ approach.

For a new product launch in the United States,test marketing should be done in

At the concept-testing stage,products only need to be tested in the home market.

Introduction to Global Marketing

The Global Economy

Cultural and Social Forces

Political and Regulatory Climate

Global Markets

Global Competitors

Global Marketing Research

Global Market Participation

Global Market Entry Strategies

Global Strategies for Services,Brands,and Social Marketing

Pricing for International and Global Markets

Managing Global Distribution Channels

Global Promotion Strategies

Managing Global Advertising

Organizing for Global Marketing

Filters